Business

Reasons to Celebrate the Last Decade for Interim Partners

Published

6 years ago

March 26, 2020

Interim Partners has become one of the largest suppliers of interim managers throughout the UK. Over the past decade, it has achieved unprecedented success, enabling the business to expand on an international level.

Today, the brand operates globally and has over 50 employees working within the company. Here, we’ll look at some of their key achievements over the past decade that have enabled them to become one of the largest interim suppliers worldwide.

How it all started

Interim Partners was set up in 2003 by Doug Baird. It was designed to offer exceptional interim managers to distressed, private equity backed and leveraged businesses. Now, the company offers a wider range of solutions, such as IR35 private sector advice. They now support both the public and the private sector.

As well as their excellent work to deliver experienced interim staff to businesses, the brand also focuses on giving back to the community. They even launched an employee volunteer program in their Harrogate and London branches in 2015. They have helped numerous charities since they began and continue to fundraise and help out the local community.

A breakdown of the brands achievements

Over the past decade, Interim Partners has racked up a number of awards and achievements. These include:

Director of the year finalist – Doug Baird
Entrepreneur of the year finalist – Doug Baird
Number one provider of Interim managers
14^th best small company to work for
New London office

In 2011, Doug Baird was nominated as a Young Director of the year finalist by the IoD. The following year in 2012, he became a finalist in the Entrepreneur of the Year Award by Ernst and Young. The same year, Interim Partners was awarded Investors in People – Silver Standard.

A year on in 2013, the company went on to become listed as the Number One provider of Interim Managers by the Institute of Interim Management. This was one of the brands most prestigious awards to date.

In 2014, the company also ranked as the 14^th best small business to work for by the Great Place to Work. Their impressive success led to a new office being opened in London in 2016. In 2017, they once again won the Number One Provider of Interim Managers by the Institute of Interim Management.

These are just some of the most notable awards the company has won since it started. As we enter into a new decade, the brand continues to go from strength to strength. Businesses today require more flexible options such as interim managers. No other company in the sector has achieved the same level of success as Interim Partners, so quickly.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.