Connect with us

Business

Recession-Proof Medical Practice Marketing

mm

Published

1 year ago

on

What’s the difference between a recession and a depression? In a recession, your competitors close their doors. In a depression, you close yours. As physicians across the country increasingly worry about their economic and financial future, the specter of the largest recession in decades or possibly a depression looms large. For medical practices, the stakes are particularly high as patients delay elective procedures, and even ongoing wellness care or chronic disease treatment.

The question that looms large for many practice owners is: how do you prepare for an uncertain financial future?

When preparing for an economic downturn, it is important to understand the difference between Practice Marketing Resistance and Resilience. Marketing Resistance is the ability of a practice to withstand a disturbance in revenue flow by putting in place marketing processes that make it possible to return to normal operations with minimal disruption. Marketing Resilience, on the other hand, is the ability of a practice to recover after suffering great harm from a serious revenue disturbance and continue to operate in a devolving situation.

This article is developed using insights from Peter J. Polack, MD, a practicing ophthalmologist who specializes in laser refractive and cataract surgery. Additionally, he is the founder of Emedikon, a venture marketing firm that leverages his proprietary Practice Domination Marketing Protocol to help medical practices improve their marketing strategies. With a family background in ophthalmology, Peter has witnessed firsthand the changes affecting healthcare practices and delivery. For many years, he has been fascinated by the role of technology and marketing in the medical field.

Peter shares his insights on marketing through his blogs on Healio Ophthalmology and Eyes on Eyecare. He is also a prominent contributor to Quora.com, an expert platform where his posts have garnered over 4 million views. This gives him an unprecedented insight into what patients want, which informs how he views crafting excellent patient experiences, which we all know is the coin of the realm.

The good news, he reveals, is that in an economic downturn Marketing Resistance and Resilience programs as integral parts of your marketing efforts can be the deciding factors in whether your practice thrives, survives, or closes its doors. The key is to understand your practice’s situation and tailor your marketing accordingly. Here are three steps that can help your practice build resilience or resistance and prepare for an uncertain future.

Step 1: Marketing Triage 

The first step is to perform Marketing Triage by critically evaluating every opportunity source you are currently investing in. Make sure you have a full inventory of every lead source that brings in opportunities. Are you tracking all leads that come in through the phone, email, website, or other sources? After you have built your lead sources list, assess each one’s ability to capture leads, nurture, and convert them into revenue. Are you following up with them in a timely manner and nurturing those leads through the entire patient journey? By identifying gaps in your lead capture and conversion process, you can prioritize your efforts and allocate resources to where they will have the most impact. In broad strokes, this means you will have to do a detailed performance evaluation of your traffic and funnels.

Step 2: Focus on High-Value Cash Services (for prospects who still have money)

During a recession, as we experienced in 2009, patients are more selective about the cash services they choose. This means that practices should focus on offering high-value cash services that you know will always be in demand by patients with discretionary dollars. In the marketing world, this is known as “marketing to the affluent,” a term of art first articulated by Dan Kennedy, whose book about it is on Amazon if you’re interested. By prominently marketing these services and tailoring your messaging to emphasize their value and affordability, you can maintain revenue and build a marketing list of prospects with disposable income. You can instantly promote directly and on demand to this audience (practically free) using email and SMS. The money’s in the list.

Step 3: Diversify Your Marketing Efforts

Finally, it is important to diversify your marketing efforts to reach a wider audience and maximize your exposure. This means using a mix of online and offline channels, such as social media, email marketing, search engine optimization, print advertising, and community outreach. There are only four ways to reach your audience of choice:

  1. Online + paid traffic – advertising on social media and various ad networks
  2. Online + free traffic – known as content marketing
  3. Offline + paid traffic – print, TV, radio, ads, billboards, local events, and sponsorships
  4. Offline + free traffic – referrals, word-of-mouth, waiting room signage

With a diversified marketing approach, you reach patients where they are and increase your chances of success.

In conclusion, building Marketing Resistance and Resilience requires a strategic approach that takes into account your practice’s risk tolerance levels and its unique situation and challenges. By performing marketing triage, focusing on high-value cash services, and diversifying your marketing efforts, you can prepare your practice for a recession and emerge stronger on the other side.

Related Topics:
mm

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Interview with Jason Ho, CEO of Teklium: A Vision for the Future of Technology

mm

Published

5 days ago

on

October 16, 2024

By

Photo courtesy of Teklium 

By Mj Toledo

There is a wealth of experience behind Teklium, and it is embodied in its chief executive officer (CEO), Jason Ho. His educational foundation was laid at National Chiao Tung University and Pennsylvania State University, where he developed his skills in electrical engineering. With over 400 patents to his name, he has played a key role in advancing semiconductor technologies and artificial intelligence (AI).

From leading custom chip design for the F35 Fighter Jet to innovating at Teklium, Ho’s work has been adopted by major corporations worldwide. In this interview, he shares his vision for the future of technology and how Teklium’s developments fit into this broader landscape.

Q: Hi, Jason. For those who may not be familiar with Teklium, could you tell us more about your company?

Jason Ho: Certainly. Teklium is a technology company focused on improving AI and semiconductor technologies. Our mission is to create self improving AI systems and hardware that can tackle various technological challenges and shape the future of multiple industries.

Q: You hold over 400 international patents, with one of your most notable innovations being hydrogen battery technology. What inspired you to promote this sustainable transportation solution?

Jason Ho: I’ve always been deeply interested in finding sustainable energy solutions, especially in transportation. Traditional lithiumion batteries have clear limitations, both in terms of performance and their environmental impact due to resource mining. Hydrogen batteries present a promising alternative, offering both environmental benefits and faster refueling times, which could make electric vehicles more practical and appealing.

Q: What drove you to focus on hydrogen battery technology specifically?

Jason Ho: My collaboration with Mark Bayliss, President of Visual Link, played a significant role. Mark introduced the concept of a closed loop hydrogen system, and our joint efforts resulted in the development of a hydrogen battery technology that we believe can provide a clean and safer alternative to lithiumion batteries. This inspired me to continue refining the technology, working with Visual Link to bring it to market.

Q: How do you see your company’s hydrogen battery technology impacting the electric vehicle industry in the next decade?

Jason Ho: I’ve thought about this a lot. Our hydrogen battery technology has the potential to revolutionize the electric vehicle industry by offering a more efficient and sustainable energy source. The ability to refuel quickly, combined with the technology’s adaptability to a wide range of temperatures, could make electric vehicles far more practical and attractive to consumers in the long term.

Q: Can you explain the significance and potential impact of Teklium’s closed loop hydrogen energy system on global energy consumption?

Jason Ho: The closed loop hydrogen energy system is groundbreaking because it enables onsite hydrogen generation through water electrolysis, eliminating the need for external supply chains. This drastically lowers energy consumption and minimizes environmental impact by recycling water in a continuous loop. The system offers an environmentally friendly solution for industries beyond transportation, including energy storage and telecommunications.

Q: What challenges do you foresee in scaling up hydrogen battery production, and how does Teklium plan to address them?

Jason Ho: Scaling up hydrogen battery production comes with significant challenges, including the development of necessary infrastructure, reducing production costs, and ensuring safety standards. At Teklium, we plan to address these obstacles by partnering with industry leaders to build the required infrastructure and by investing in research to lower costs. We’re also committed to implementing rigorous safety protocols to ensure the technology performs reliably.

Q: How does Teklium’s strategy for AI infrastructure differ from traditional approaches?

Jason Ho: At Teklium, we’re taking a different approach by exploring ways to develop advanced materials and technologies that could improve the performance and efficiency of AI infrastructure. We’re focused on moving beyond traditional silicon based systems and envision a future where we can create three dimensional chip structures that significantly reduce data movement and energy consumption. By integrating memory and processing capabilities, we believe we can revolutionize AI workloads.

Q: Teklium has ambitious plans for extending Moore’s Law. Can you elaborate on how these plans could transform the semiconductor industry?

Jason Ho: Siliconbased chips are nearing their physical limits, so we’re exploring technologies that could allow us to scale transistor density both vertically and horizontally. By adopting these new approaches, we aim to significantly increase chip performance and, in doing so, challenge the traditional expectations of Moore’s Law. We also envision a future where chips are reusable and can be reprogrammed over decades, which could reshape the semiconductor industry’s business model in terms of sustainability and efficiency.

Q: What environmental benefits could Teklium’s technologies bring, particularly in reducing carbon emissions and resource consumption?

Jason Ho: Our innovations could have a profound impact on the environment. We’re committed to developing technologies that reduce resource consumption and minimize waste. By creating more efficient manufacturing processes and extending the lifespan of chips, we hope to significantly reduce electronic waste. Our work on AI infrastructure could also cut energy consumption in data centers by as much as 60%, which would translate into substantial reductions in carbon emissions. And, of course, our hydrogen battery technology offers a clean energy storage solution that could accelerate the adoption of renewable energy sources.

Q: Aside from electric vehicles, what are some other exciting applications of Teklium’s hydrogen battery technology?

Jason Ho: While electric vehicles are an obvious application, there are so many more exciting possibilities. Our hydrogen batteries could serve as large scale energy storage solutions, balancing grid loads and supporting renewable energy sources like wind and solar power. They could also power remote cell towers and data centers in areas where traditional power sources are unreliable. In aerospace, these batteries could enable long range drones and even electric aircraft. The potential applications in disaster relief and military operations, where portable and reliable energy is critical, are also very exciting.

Q: How does your collaboration with companies like Nantero and Visual Link advance Teklium’s technological developments?

Jason Ho: Our collaboration with Nantero is allowing us to explore advanced memory architectures, while our partnership with Visual Link offers crucial insights into practical applications and market needs. Visual Link also helps us navigate regulatory challenges, ensuring our innovations are commercially viable and compliant with industry standards.

Q: Teklium is involved in the concept of AI City in partnership with West Virginia Data Center Group. Can you tell us more about the vision for this project?

Jason Ho: AI City is an ambitious concept that we’re working on with the West Virginia Data Center Group to turn into reality. The idea is to create an intelligent infrastructure that incorporates cutting edge technologies in AI and data centers, optimizing everything from energy usage to communication networks. We envision a city that can learn and adapt to the needs of its residents, reducing inefficiencies and improving quality of life. It’s still in the planning stages, but we’re confident it can become a reality in the near future.

Q: What are your long term goals for Teklium, and how do you see your inventions influencing future generations?

Jason Ho: My long term vision for Teklium is to become a leader in sustainable technology solutions. We aim to continue pushing the boundaries of AI, semiconductor technology, and energy solutions. I want our innovations to inspire future generations to tackle global challenges like climate change and resource scarcity. Ultimately, I hope Teklium’s work contributes to a more connected and sustainable world.

While Teklium’s advancements may take time to fully realize, they open up exciting possibilities for addressing critical challenges like energy consumption and sustainability. Under Jason Ho’s leadership, Teklium is poised to make a significant impact on the future of technology and the environment.

Continue Reading

Trending