Business
SEO Expert Lance Bachmann on Entrepreneurship amidst the COVID-19 Crisis

Entrepreneurship takes grit, whether it is in the easiest of times or the midst of a global crisis. It takes consistent hard work and dedication, which means that entrepreneurs are well-poised to handle the ups and downs of business that we are inevitably going to face due to the COVID-19 crisis. Undoubtedly these are unprecedented times, but if we continue to navigate these tumultuous waters with that same grit and determination, it took us to get our businesses off the ground we’ll weather the storms with our companies intact. No one believes this more than Lance Bachmann entrepreneur and president of 1SEO Digital Agency.
Lance Bachmann founded 1SEO to help both large and small businesses increase their online visibility through search engine optimization (SEO), pay-per-click advertising, website design, digital marketing, and social media optimization. He intrinsically understands the digital needs of businesses, helping them succeed in an online marketplace. “As the COVID-19 crisis disrupts our usual way of doing business, we are forced to look at digital marketing as not merely a part of our strategy but a part of our survival,” explains Lance.
Innovation is Key
Entrepreneurs have been finding new and innovative ways to run their businesses and serve their clients through this shifting landscape, which has migrated many of our interactions onto online platforms. Physical contact might be limited, but the interactions are still the same. “Clients are expecting to see the same service they expect from your business but in a more accessible way, and that way right now is digital,” states Lance. “Entrepreneurs have to pivot. They have to be quick thinking to ride the wave of COVID-19, and with tenacity, they will.”
Robust Technology
“This crisis came swiftly,” says Lance. “One minute, we were reading about an unknown virus spreading throughout the world, and the next minute our states and businesses were being systematically shut down. What this proved to a lot of us is something a lot of us already knew, we always have to be prepared.” That preparedness involves a robust digital technology as well as strategy so that businesses can continue to operate anytime and anywhere.
The Digital Curve
The COVID-19 crisis has proved that the future of business is digital, and entrepreneurs do not want to be left behind on the digital curve as our world rapidly changes. Headquartered in Bristol, PA, 1SEO has been strengthening the digital presence of businesses for over ten years. “We’ve seen a lot during our time in business, and COVID-19 has been pretty extreme,” explains Lance. “But with the right mindset and the right tools, businesses will come out of this crisis stronger than they went in. I have no doubt.”
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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