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SEO Expert Lance Bachmann on Entrepreneurship amidst the COVID-19 Crisis

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Entrepreneurship takes grit, whether it is in the easiest of times or the midst of a global crisis. It takes consistent hard work and dedication, which means that entrepreneurs are well-poised to handle the ups and downs of business that we are inevitably going to face due to the COVID-19 crisis. Undoubtedly these are unprecedented times, but if we continue to navigate these tumultuous waters with that same grit and determination, it took us to get our businesses off the ground we’ll weather the storms with our companies intact. No one believes this more than Lance Bachmann entrepreneur and president of 1SEO Digital Agency.

L​ance Bachmann founded 1SEO to help both large and small businesses increase their online visibility through search engine optimization (SEO), pay-per-click advertising, website design, digital marketing, and social media optimization. He intrinsically understands the digital needs of businesses, helping them succeed in an online marketplace. “As the COVID-19 crisis disrupts our usual way of doing business, we are forced to look at digital marketing as not merely a part of our strategy but a part of our survival,” explains Lance.

Innovation is Key

Entrepreneurs have been finding new and innovative ways to run their businesses and serve their clients through this shifting landscape, which has migrated many of our interactions onto online platforms. Physical contact might be limited, but the interactions are still the same. “Clients are expecting to see the same service they expect from your business but in a more accessible way, and that way right now is digital,” states Lance. “Entrepreneurs have to pivot. They have to be quick thinking to ride the wave of COVID-19, and with tenacity, they will.”

Robust Technology

“​This crisis came swiftly,” says Lance. “One minute, we were reading about an unknown virus spreading throughout the world, and the next minute our states and businesses were being systematically shut down. What this proved to a lot of us is something a lot of us already knew, we always have to be prepared.” That preparedness involves a robust digital technology as well as strategy so that businesses can continue to operate anytime and anywhere.

The Digital Curve

The COVID-19 crisis has proved that the future of business is digital, and entrepreneurs do not want to be left behind on the digital curve as our world rapidly changes. Headquartered in Bristol, PA, 1SEO has been strengthening the digital presence of businesses for over ten years. “We’ve seen a lot during our time in business, and COVID-19 has been pretty extreme,” explains Lance. “But with the right mindset and the right tools, businesses will come out of this crisis stronger than they went in. I have no doubt.”

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

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Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.

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