Business
SEO Expert Lance Bachmann on Entrepreneurship amidst the COVID-19 Crisis

Entrepreneurship takes grit, whether it is in the easiest of times or the midst of a global crisis. It takes consistent hard work and dedication, which means that entrepreneurs are well-poised to handle the ups and downs of business that we are inevitably going to face due to the COVID-19 crisis. Undoubtedly these are unprecedented times, but if we continue to navigate these tumultuous waters with that same grit and determination, it took us to get our businesses off the ground we’ll weather the storms with our companies intact. No one believes this more than Lance Bachmann entrepreneur and president of 1SEO Digital Agency.
Lance Bachmann founded 1SEO to help both large and small businesses increase their online visibility through search engine optimization (SEO), pay-per-click advertising, website design, digital marketing, and social media optimization. He intrinsically understands the digital needs of businesses, helping them succeed in an online marketplace. “As the COVID-19 crisis disrupts our usual way of doing business, we are forced to look at digital marketing as not merely a part of our strategy but a part of our survival,” explains Lance.
Innovation is Key
Entrepreneurs have been finding new and innovative ways to run their businesses and serve their clients through this shifting landscape, which has migrated many of our interactions onto online platforms. Physical contact might be limited, but the interactions are still the same. “Clients are expecting to see the same service they expect from your business but in a more accessible way, and that way right now is digital,” states Lance. “Entrepreneurs have to pivot. They have to be quick thinking to ride the wave of COVID-19, and with tenacity, they will.”
Robust Technology
“This crisis came swiftly,” says Lance. “One minute, we were reading about an unknown virus spreading throughout the world, and the next minute our states and businesses were being systematically shut down. What this proved to a lot of us is something a lot of us already knew, we always have to be prepared.” That preparedness involves a robust digital technology as well as strategy so that businesses can continue to operate anytime and anywhere.
The Digital Curve
The COVID-19 crisis has proved that the future of business is digital, and entrepreneurs do not want to be left behind on the digital curve as our world rapidly changes. Headquartered in Bristol, PA, 1SEO has been strengthening the digital presence of businesses for over ten years. “We’ve seen a lot during our time in business, and COVID-19 has been pretty extreme,” explains Lance. “But with the right mindset and the right tools, businesses will come out of this crisis stronger than they went in. I have no doubt.”
Business
High Volume, High Value: The Business Logic Behind Black Banx’s Growth

In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results.
The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.
But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.
Scaling at Speed: Why Volume Matters
Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.
Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.
Real-Time, Global Payments at the Core
One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.
This service, used by individuals and businesses alike, generates:
- Volume-based revenue from transaction fees
- Exchange spreads on currency conversion
- Premium service income from business clients managing international payroll or vendor payments
With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.
The Flywheel Effect of Crypto Integration
Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:
- Crypto-to-fiat and fiat-to-crypto exchanges
- Crypto deposits and withdrawals
- Payments using Bitcoin or Ethereum
The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:
- Access traditional banking rails
- Convert assets seamlessly
- Operate with lower transaction fees than those found in standard financial systems
By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.
Optimized for Operational Efficiency
High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.
Key enablers of this cost efficiency include:
- AI-driven compliance and customer support
- Cloud-native architecture
- Automated onboarding and KYC processes
- Digital-only servicing without expensive physical infrastructure
The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.
Business Clients: The Value Multiplier
While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:
- International transactions
- Multi-currency payroll
- Crypto-fiat settlements
- Supplier payments and invoicing
These clients tend to:
- Transact more frequently
- Use a broader range of services
- Generate significantly higher revenue per user
Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.
Monetizing the Ecosystem, Not Just the Account
The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:
- Onboard in minutes
- Deposit funds from a crypto wallet
- Exchange currencies
- Pay an overseas vendor
- Withdraw to a local bank account
Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.
Strategic Expansion, Not Blind Growth
Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:
- Customer acquisition costs stay low
- Services meet genuine needs (e.g., cross-border income, crypto access)
- Revenue per user grows over time
It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.
The Future Belongs to Scalable Banking
Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.
With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.
This is not the story of a bank growing.
This is the story of a bank accelerating.
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