Business
Setting the Record Straight About Gurvin Singh Dyal’s (Mr. Gurvz) Innocence in Involvement with INFINOX

People have an affinity toward creating and consuming stories ingrained in the very core of their being. It would be safe to say that stories are what helped humans become humans, seeing how it’s stories that enabled people to transfer knowledge between generations, increasing people’s chances of dealing with whatever life threw at them. Today’s stories might not be that critical to survival, but they still have the power to affect lives, for better and for worse.
Gurvin Singh Dyal (Mr. Gurvz), a medical student turned entrepreneur and affiliate marketer, has recently found himself at the center of a story that had everything a modern narrative needs to attract attention. A group of people lost close to 4 million pounds in an investment scheme that proved to be too good to be true.
Gurvin Singh, now the CEO of Academy2Earn, had the unfortunate role of being the affiliate marketer in charge of getting people to sign up for the investment program. When the program crashed and burned, he was left holding the bag as the face of the endeavor. Since then, he’s been silent on advice from his legal team but has now decided to set the record straight on his involvement.
Taking to Instagram, Singh published his account on his role in the events and circumstances that led to many people losing their money. First, he clarified that he wasn’t an investment guru, but an affiliate marketer. He was approached by a person who worked for INFINOX, as well as a second person who he believed also worked for INFINOX but turned out to be a fellow affiliate marketer who was profiting from Gurvin Singh’s introductions to the program.
Having been presented with impressive facts and figures, Gurvin Singh decided to join the venture on an introducer agreement. The contract he signed was with a company that wasn’t the INFINOX registered in the UK, but another entity he believed operated as part of the same company. After working with them for just under four months, in October 2019 he stopped getting payments and eventually terminated his involvement, even though he retained some access to the communication channels used by investors.
As a final note, Gurvin Singh (Mr. Gurvz) made sure to clear up that he didn’t handle any money. He wrote that “all clients signed Limited Powers of Attorney provided by INFINOX, which clearly outlined who was trading on their behalf and handling their accounts,” implying that it wasn’t him.
While there’s still much left unclear about the whole situation, Singh’s account gives a couple of valuable takeaways and only adds to the cautionary tale of risks, rewards, and shady deals. While he stopped short of recounting how the situation affected his life, it’s within reason to believe that, much like the people who invested the money, Gurvin would prefer if none of this ever happened.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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