Business

Setting the Record Straight About Gurvin Singh Dyal’s (Mr. Gurvz) Innocence in Involvement with INFINOX

Published

4 years ago

February 18, 2022

People have an affinity toward creating and consuming stories ingrained in the very core of their being. It would be safe to say that stories are what helped humans become humans, seeing how it’s stories that enabled people to transfer knowledge between generations, increasing people’s chances of dealing with whatever life threw at them. Today’s stories might not be that critical to survival, but they still have the power to affect lives, for better and for worse.

Gurvin Singh Dyal (Mr. Gurvz), a medical student turned entrepreneur and affiliate marketer, has recently found himself at the center of a story that had everything a modern narrative needs to attract attention. A group of people lost close to 4 million pounds in an investment scheme that proved to be too good to be true.

Gurvin Singh, now the CEO of Academy2Earn, had the unfortunate role of being the affiliate marketer in charge of getting people to sign up for the investment program. When the program crashed and burned, he was left holding the bag as the face of the endeavor. Since then, he’s been silent on advice from his legal team but has now decided to set the record straight on his involvement.

Taking to Instagram, Singh published his account on his role in the events and circumstances that led to many people losing their money. First, he clarified that he wasn’t an investment guru, but an affiliate marketer. He was approached by a person who worked for INFINOX, as well as a second person who he believed also worked for INFINOX but turned out to be a fellow affiliate marketer who was profiting from Gurvin Singh’s introductions to the program.

Having been presented with impressive facts and figures, Gurvin Singh decided to join the venture on an introducer agreement. The contract he signed was with a company that wasn’t the INFINOX registered in the UK, but another entity he believed operated as part of the same company. After working with them for just under four months, in October 2019 he stopped getting payments and eventually terminated his involvement, even though he retained some access to the communication channels used by investors.

As a final note, Gurvin Singh (Mr. Gurvz) made sure to clear up that he didn’t handle any money. He wrote that “all clients signed Limited Powers of Attorney provided by INFINOX, which clearly outlined who was trading on their behalf and handling their accounts,” implying that it wasn’t him.

While there’s still much left unclear about the whole situation, Singh’s account gives a couple of valuable takeaways and only adds to the cautionary tale of risks, rewards, and shady deals. While he stopped short of recounting how the situation affected his life, it’s within reason to believe that, much like the people who invested the money, Gurvin would prefer if none of this ever happened.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

13 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.