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Spotlight Interview: How Andrew Delory Took A Degree In Communications And Built A Law Empire

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The world has been in the middle of a pandemic for much of 2020, and it is undeniable that many industries have been adversely affected. Despite the struggles, of the economy, the real estate industry has consistently strengthened, supported by the combination of interest rates and inventory both being at an all-time low. In these trying times, Andrew Delory has been a beacon giving buyers faith in the strength of the market. 

Andrew Delory is the second part of the dynamic father-and-son duo behind Delory Law, a legal firm that specializes in helping people buy & sell real estate. They handle a range of legal affairs including zoning, development, condominium conversions, leases, evictions, and some civil litigation. 

I got a chance to catch up with Andrew recently, and he goes deep into his story and how he became the successful attorney we all admire today.

How did you make the decision to become a real estate attorney? What was your educational journey?

I went to a small Catholic High School where I was the Captain of 3 varsity sports teams, Junior Class President, and a co-anchor of the school’s own morning news show. I was really into Journalism. Coupled with my love of sports, I thought for sure I would work on ESPN one day.

I enrolled in the University of Rhode Island in the fall of 2005 seeking a Communications Studies major specializing in Journalism. Halfway through college, Journalism got its own school separate from Communications.  Instead of having to retake many of the same general elective style courses to get a Journalism degree, I turned my attention towards using my Communications Studies background to focus on marketing/advertising.  

I graduated with a Bachelor of Arts in Communications Studies in 2009, then enrolled at the Massachusetts School of Law in the fall of 2010 as a night student because I was working full time during the day as a paralegal.  I worked extremely hard and successfully completed my studies in May 2013. Then I took the bar exams, passed, and was sworn in as an Attorney in November 2013.

So you run Delory Law alongside your dad. Was it always clear that you were going to join the family business?

I never intended to work with my dad, the circumstances just kind of presented itself. I enrolled in law school as a night student in the fall of 2010 and continued to work full time during the day. Unfortunately, after I completed my first semester I was laid off from the firm I was working at.

While I was searching for a new job, my father, who is an attorney, offered me the opportunity to start working in his office part-time, allowing me to transition to a full-time law school student. The rest is history. 

By working together, we are able to deliver better service to his existing clients while also having the tools of the trade necessary to attract a new and younger generation of clients. This is critical for our growth as an office because Millenials are now reaching their prime life stage to purchase their first home, and our office is ready to serve them!

You mentioned working as a paralegal and eventually getting laid off. What was that experience like?

I graduated from college with a plan to leverage my Communications Studies degree to land a job in the advertising/marketing field.  Unfortunately, in 2009 we were in the midst of a brutal economic recession that made it really difficult to find even an entry-level job. 

A friend of mine reached out and said she worked at a law firm that had an opening for a paralegal. I interviewed and got the job!

The firm specialized in mortgage foreclosures but the job itself was very mechanical. After a few months, I had basically learned everything I could. The lawyers I was assigned to work for basically started rubber-stamping my work without even really reviewing. That’s when I decided I wanted to take control and get into business more for myself. 

I decided that law school was the best option for me because I could venture into business for myself but could use my legal background to write strong contracts.

Do you have any final advice for anyone who wants to grow and succeed in their life right now?

If you want something in life, you have to go after it.  Wake up every day and work towards your goals.  Enjoy what you have accomplished but remember nothing is promised.  You can’t get to the next level by spending all your time celebrating that you’ve reached the level you’re on.

You can follow Andrew’s journey on his IG, Facebook, and Twitter: @delorylaw

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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