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Spotlight Interview: How Andrew Delory Took A Degree In Communications And Built A Law Empire

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The world has been in the middle of a pandemic for much of 2020, and it is undeniable that many industries have been adversely affected. Despite the struggles, of the economy, the real estate industry has consistently strengthened, supported by the combination of interest rates and inventory both being at an all-time low. In these trying times, Andrew Delory has been a beacon giving buyers faith in the strength of the market. 

Andrew Delory is the second part of the dynamic father-and-son duo behind Delory Law, a legal firm that specializes in helping people buy & sell real estate. They handle a range of legal affairs including zoning, development, condominium conversions, leases, evictions, and some civil litigation. 

I got a chance to catch up with Andrew recently, and he goes deep into his story and how he became the successful attorney we all admire today.

How did you make the decision to become a real estate attorney? What was your educational journey?

I went to a small Catholic High School where I was the Captain of 3 varsity sports teams, Junior Class President, and a co-anchor of the school’s own morning news show. I was really into Journalism. Coupled with my love of sports, I thought for sure I would work on ESPN one day.

I enrolled in the University of Rhode Island in the fall of 2005 seeking a Communications Studies major specializing in Journalism. Halfway through college, Journalism got its own school separate from Communications.  Instead of having to retake many of the same general elective style courses to get a Journalism degree, I turned my attention towards using my Communications Studies background to focus on marketing/advertising.  

I graduated with a Bachelor of Arts in Communications Studies in 2009, then enrolled at the Massachusetts School of Law in the fall of 2010 as a night student because I was working full time during the day as a paralegal.  I worked extremely hard and successfully completed my studies in May 2013. Then I took the bar exams, passed, and was sworn in as an Attorney in November 2013.

So you run Delory Law alongside your dad. Was it always clear that you were going to join the family business?

I never intended to work with my dad, the circumstances just kind of presented itself. I enrolled in law school as a night student in the fall of 2010 and continued to work full time during the day. Unfortunately, after I completed my first semester I was laid off from the firm I was working at.

While I was searching for a new job, my father, who is an attorney, offered me the opportunity to start working in his office part-time, allowing me to transition to a full-time law school student. The rest is history. 

By working together, we are able to deliver better service to his existing clients while also having the tools of the trade necessary to attract a new and younger generation of clients. This is critical for our growth as an office because Millenials are now reaching their prime life stage to purchase their first home, and our office is ready to serve them!

You mentioned working as a paralegal and eventually getting laid off. What was that experience like?

I graduated from college with a plan to leverage my Communications Studies degree to land a job in the advertising/marketing field.  Unfortunately, in 2009 we were in the midst of a brutal economic recession that made it really difficult to find even an entry-level job. 

A friend of mine reached out and said she worked at a law firm that had an opening for a paralegal. I interviewed and got the job!

The firm specialized in mortgage foreclosures but the job itself was very mechanical. After a few months, I had basically learned everything I could. The lawyers I was assigned to work for basically started rubber-stamping my work without even really reviewing. That’s when I decided I wanted to take control and get into business more for myself. 

I decided that law school was the best option for me because I could venture into business for myself but could use my legal background to write strong contracts.

Do you have any final advice for anyone who wants to grow and succeed in their life right now?

If you want something in life, you have to go after it.  Wake up every day and work towards your goals.  Enjoy what you have accomplished but remember nothing is promised.  You can’t get to the next level by spending all your time celebrating that you’ve reached the level you’re on.

You can follow Andrew’s journey on his IG, Facebook, and Twitter: @delorylaw

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

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Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says. 

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.

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