Business
Stan Bharti: Prospecting for Potential
Canadian businessman Stan Bharti has built a career in discovering, funding, and cultivating projects in the sectors of mining, agriculture, energy, finance, and technology. He is well known in the industry for his ability to acquire finance, restructure, and succeed with emerging high-potential startups and struggling companies alike. A professional engineer in both North America and Europe, Mr. Bharti has a blend of industry-specific technical expertise and a general aptitude for management, operations, and finance. Through this integrated approach, Mr. Bharti has reached great strides in his over 30 years in the industry, being a recognized financier in Canada responsible for listing over 50 companies in various stock markets all over the world. This breadth of experience has contributed even further to Mr. Bharti’s continuing success, who has invested and raised over US$10 billion in the last ten years.
Since 1995, Mr. Bharti has applied his unique managing and financing approach to Forbes & Manhattan Inc., an international merchant bank and finance house where he serves as founder and executive chairman. Initially based in Toronto, the company has grown to establish offices in London, New York, Moscow, and Los Angeles in order to handle its wide variety of projects from all over the world. Thus far, the company has had projects on six continents, with its current focus being the Americas, Africa, Europe, and countries of the former Soviet Union.
Today, Forbes & Manhattan is renowned for its ability to rapidly bring projects to success and currently handles over 20 companies in the sectors of natural resources, infrastructure, energy, and technology. A significant contributor to this success is Mr. Bharti’s adoption of his unique integrated technical approach to the company philosophy. To this end, the company employs over 1,000 professional staff, including the world’s finest engineers, geologists, software developers, investment bankers, and financiers. Through this highly varied and diverse international team, Mr. Bharti ensures that F&M is always equipped with the necessary technical expertise to handle all aspects of financing and management for their equally wide variety of clients.
Mr. Bharti not only works to cultivate the sustained success of his client companies but also that of the world at large. Social responsibility is a core element of Mr. Bharti’s personal and corporate philosophy. Mr. Bharti goes beyond just funding the world’s high-potential companies to achieve this goal, being a major contributor to charities around the globe. Since 2010, The Bharti Charitable Foundation has ensured that F&M gives back to its communities. Through this foundation, Mr. Bharti has financed advocacies that aim to maintain nature and wildlife and help children in some of the world’s poorest developing countries.
While Mr. Bharti has had over 30 years of experience in finding and cultivating potential in emerging companies, he has also used such talents in a different manner. In 2012, Mr. Bharti collaborated with Laurentian University of Greater Sudbury, Canada, to establish the Bharti School of Engineering. Through this school, Mr. Bharti hopes to help aspiring youth become engineers who will write their own success stories with the pen of sustainability and social responsibility.
Beyond this, Mr. Bharti continues his professional and charitable efforts through his membership in several charitable and business boards in North America and the United Kingdom, and he is also a member of the global leadership community Young Presidents Organization (YPO). Mainly spending time between Los Angeles and Toronto, Mr. Bharti has also learned to speak fluent Russian and conversational Finnish and Spanish due to his history of international work.
In June of 2018, Mr. Bharti was even awarded the status of Honorary Consul of Kazakhstan to Canada as recognition for his work in providing business opportunities in Kazakhstan.
On top of the heavy workload of managing his firm and his charity, Mr. Bharti works hard to ensure that he keeps a balance in spending time with his family, who also help him manage his foundation. You can find out more about Stan Bharti by visiting the website of his company, Forbes & Manhattan Inc., as well as that of his charity, the Bharti Charitable Foundation.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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