Business

Steve “Capo” Newland brings in the wave of newness in digital marketing & also emerges as a leading branding expert in Las Vegas

Published

5 years ago

May 31, 2020

Capo has had an active hand at shaping the careers of numerous artists & entrepreneurs with his marketing agency “IMS Marketing”.

Many kids nowadays get all prepared whilst in school for making their careers, they plan everything since the beginning & adjust accordingly for the same, some of them even achieve the life of their dreams by working towards it slowly & steadily. It is when they grow up that they make the final choices of their careers based on their academic scores & also their areas of interest. While some others only run behind excelling at what they do & have a very clear vision in mind even as a kid as to what they wish to become in the future. Their life choices do not depend on the scores they attain in life, but on the will & the desire to achieve what they want to. A dynamic young entrepreneur we know about comes in the latter category & he is Steve “Capo” Newland who originally comes from Willingboro New Jersey but lovingly calls Atlanta his home.

Capo’s career has been spread across three different fields but what sets him apart from others is that he has drawn his life learning all the experiences he got along the journey & reached the top in his career. Capo started the journey of his career in 2005 by being a part of the Air Force of the United States as an active duty military member. After rendering his services in the Air Force, Capo’s life took a 360 degree turn when he jumped into the field of music. It was in 2006 that Capo started working for a Private Club Records in Tokyo, Japan where he became a mentor & a key member of the company & also their flagship artists & the popular brother rap duo 24Hours & Madeintyo (Made in Tokyo).

With working for the record label, Capo helped shape the career of many artists associated with the label which included names like “Lil Scrappy”, “Rich The Kid”, “Speaker Knockerz” amongst many other names. Capo entirely credits his cousin “Halim Rice” for making him debut in the music world. Halim is also a label executive & manages popular rappers like “G-Unit Records” & “50-Cent”. According to Capo, it was Halim who taught him the basics & other related knowledge of the music industry. Along with being a mentor to artists, Capo also jumped into the co-ordination & tour management work of many international tours & events. This gave him the opportunity to work with many other big names of the music industry like “Juicy J”, “24Hrs”, “Waka Flocka”, “The Game”, “Asap Mobb” & “Lil Jon”.

With gaining rich experiences by working tirelessly for the music industry, Capo in 2017 launched his marketing agency named “IMS MARKETING” which soon made him one of the top digital marketers of Las Vegas. Today, Capo has made his name synonym to the world of social media. His agency became a part of the social media promotion teams for “Pop Eye’s Chicken Sandwich” fiasco in 2019, & this made him & his agency even more famous. Capo is ahead in his game for bringing in top-most products & also offers entertainment to millions of social media users.

His agency IMS Marketing has broken all records & possesses a clientele that includes the biggest names in different industries right from celebs, musicians, artists, entertainers to businesses & companies, etc. across the globe. Today the agency handles the social media accounts of a rich list of over 10,000 clients. Capo & his company both are confident of the work they offer & ensure that their clients can rely on them entirely for their public awareness & social media campaigns.

Capo is also looking forward to build his new marketing firm along with his business partners Kyle Treadwell and Pierre Balian in 2020. This new firm will boost Capo’s social media dominance further & the operations of the new firm will be taken care of in their new home office based in Las Vegas.

Instagram : https://instagram.com/chillcapolv

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.