Business

Stuck In Your 9 To 5 Job But Too Afraid To Break The Chain? Steven Mayer Can Help You Do That

Published

6 years ago

March 30, 2020

The world as we know it has changed. While the need for physical labor may have drastically decreased over the last century, the need for critical thinking around the workspace has become crucial for organizations to prosper. The kind of mentally challenging tasks assigned to workers has led to an increase in stress levels. Still, workers find themselves working long hours in jobs that they do not even find interesting just so they could make ends meet. If you find yourself stuck in such a situation, Steven Mayer should be your go-to person.

Steven is the CEO and co-founder of Valiant Consultants, one of the top consulting firms in the U.S offering Amazon Automation services. His entrepreneurial experience, that includes many failures topped an everlasting success, has made him a coach and counsultant to many individuals struggling to start their own business. As of now, Steven has helped over 540 people quit their jobs and let go of the fears that are attached to it. If you wish to fulfill your dreams and achieve what you truly want in life, you must follow these tips given by Steven himself.

Find other potential options

“One of the main reasons people come to ask me for help is that they do not have any backup options. When you look at the market for new opportunities that attract you, you expand your potential opportunities. You develop the flexibility that allows you to not stress so much if your current job does not give you the satisfaction you desire. The peace of mind you gain from knowing you do not have to turn your current job into a life and death situation is phenomenal,” says Steven.

Invest in a job that you love

According to Steven, once you have other options laid down, it’s time to figure out which one of these options you are most attracted to and invest in it. This investment doesn’t necessarily have to be monetary – it can be physical and emotional too. Investing in a job you love allows you to explore growth options and use your creativity to invent new ways of conducting business. In addition, you stay motivated while you are working inside that safe space where giving your “all” becomes the key notion. In short, a job that you love proves faithful to your growth than a job that you are miserable in.

So how do I break out?

Think about it. Steven says, “never underestimate your ability to take risks”. He believes every individual should be capable and confident enough to take risks and explore new options instead of just settling down. According to Steven, the first step you need to take is to become financially independent so that you do not rely on your job entirely for money and you can do this by finding more sources of income (ideally starting your own business). Apart from this, you can also invest your earnings in financial instruments like bonds and stocks that pay returns. Once you ensure that you have other earning options, you will rely less on your 9 to 5 job and with time, have the courage to leave it. After this, you will have plenty of time to pursue your passions.

Destiny and fate have nothing to do with your 9 to 5 job. It ultimately depends on the choice you make. Steven Mayer is successful today because he never relied on just one source of income and invested his time and effort in his business. Be it real estate or a simple grocery store, having your own business gives you less of a headache at the end of the day which is why you must definitely give this idea a thought (if you haven’t already).

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 day ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.