The world as we know it has changed. While the need for physical labor may have drastically decreased over the last century, the need for critical thinking around the workspace has become crucial for organizations to prosper. The kind of mentally challenging tasks assigned to workers has led to an increase in stress levels. Still, workers find themselves working long hours in jobs that they do not even find interesting just so they could make ends meet. If you find yourself stuck in such a situation, Steven Mayer should be your go-to person.
Steven is the CEO and co-founder of Valiant Consultants, one of the top consulting firms in the U.S offering Amazon Automation services. His entrepreneurial experience, that includes many failures topped an everlasting success, has made him a coach and counsultant to many individuals struggling to start their own business. As of now, Steven has helped over 540 people quit their jobs and let go of the fears that are attached to it. If you wish to fulfill your dreams and achieve what you truly want in life, you must follow these tips given by Steven himself.
Find other potential options
“One of the main reasons people come to ask me for help is that they do not have any backup options. When you look at the market for new opportunities that attract you, you expand your potential opportunities. You develop the flexibility that allows you to not stress so much if your current job does not give you the satisfaction you desire. The peace of mind you gain from knowing you do not have to turn your current job into a life and death situation is phenomenal,” says Steven.
Invest in a job that you love
According to Steven, once you have other options laid down, it’s time to figure out which one of these options you are most attracted to and invest in it. This investment doesn’t necessarily have to be monetary – it can be physical and emotional too. Investing in a job you love allows you to explore growth options and use your creativity to invent new ways of conducting business. In addition, you stay motivated while you are working inside that safe space where giving your “all” becomes the key notion. In short, a job that you love proves faithful to your growth than a job that you are miserable in.
So how do I break out?
Think about it. Steven says, “never underestimate your ability to take risks”. He believes every individual should be capable and confident enough to take risks and explore new options instead of just settling down. According to Steven, the first step you need to take is to become financially independent so that you do not rely on your job entirely for money and you can do this by finding more sources of income (ideally starting your own business). Apart from this, you can also invest your earnings in financial instruments like bonds and stocks that pay returns. Once you ensure that you have other earning options, you will rely less on your 9 to 5 job and with time, have the courage to leave it. After this, you will have plenty of time to pursue your passions.
Destiny and fate have nothing to do with your 9 to 5 job. It ultimately depends on the choice you make. Steven Mayer is successful today because he never relied on just one source of income and invested his time and effort in his business. Be it real estate or a simple grocery store, having your own business gives you less of a headache at the end of the day which is why you must definitely give this idea a thought (if you haven’t already).
Speqta CEO Fredrik Lindros Teaches Us How to Say No to Black Box Bidding on PLAs with Their New AI-Based Bid-Optimization Tool Bidbrain™
Stand out from the crowd by investing in Speqta’s new SaaS tool, Bidbrain™! An AI-based solution for Google Shopping ads that specializes in bid optimization. Developed specifically for the e-commerce industry and dedicated to getting you ahead of the competition by optimizing your Product List Ads (PLAs.)
In the interview below with Speqta’s CEO, Fredrik Lindros, learn more about this smart new tool and how you can bid more confidently and feel more secure about your businesses’ growth.
Please tell us something that not everyone knows about yourself!
Fredrik Lindros: I’ve always been personally driven by innovation and change, obsessed as I was over sci-fi shows like Star Trek and Battlestar Galactica, both of which instilled upon me an acceptance and an inclination towards new technology and innovation. .
As for my passion for being equally strategic and creative, I have my time as a magician to thank for that. Unorthodox, yes! But I did, in fact, work as a professional magician some time ago. And, after working odd gigs at kindergartens, company gatherings, and various other stages, I developed skills that would later show itself in my business work as a talent for presentation, communication, and marketing.
And how do you usually start your days? (Are you a proactive or reactive type?)
Fredrik Lindros: I would say that I am a bit of both. I have a very particular schedule that I follow to the ‘T’ most days as a result of my waking habits. But, I’m flexible enough that I can deal with the unexpected when they come.
More specifically, every day, I wake up while the rest of my family is still asleep. Usually in the time between 4 AM and 5 AM. I start things off with a cup of coffee and then work entirely at home until it’s time to go to the office to catch up with whoever is there for the day — we’ve done a lot of juggling to account for the global pandemic, but the work must go on.
The rest of the workday is spent hosting meetings, regularly communicating with others through email or Slack, and just working as efficiently as possible so that I can go back home and spend time with my children before the day ends and the routine starts anew.
Please introduce Bidbrain™! What is it? And, how can we use it?
Fredrik Lindros: In short. Bidbrain™ is a SaaS solution outfitted with both artificial intelligence and machine learning. We at Speqta developed it for the e-commerce industry to use for optimizing bids for Google Shopping Ads.
How would you say Bidbrain™ compares to manually bidding on PLAs?
Fredrik Lindros: E-retailers that show a preference over manual rule-based bidding on Google PLAs usually prize control over their bidding strategies. After all, at least then, they won’t have to suffer through Google’s automated black-box bidding strategies.
However, the main issue with manually bidding on PLAs, at least, when compared to BidBrain™, is that it just cannot beat the kind of results that you can achieve with an AI-based system. There’s no question there. Bidbrain not only optimizes your bidding strategies to receive the best outcomes, but it is also capable of product feed optimization in order to increase the quality score of your PLAs. Furthermore, all you need to do to keep it working is to continue feeding it data in order to fuel its intelligence.
I know that there are many e-retailers out there that are reluctant to use new technology like this. But, there’s no denying that compared to those who work manually, those who use AI-based optimization tools like Bidbrain, in the long-run, will always win over their competition.That’s just how technology advances.
How about those e-retailers that already use the automated bidding tools provided by Google? What kind of benefits would Bidbrain™ offer to them?
Fredrik Lindros: One thing that we addressed during the creation of Bidbrain is transparency. Many online retailers that use Google’s own tools can never be fully confident that the program is working for them at 100%. In fact, if you dissect the bids made by Google’s Target-ROAS or Smart Shopping, you’ll find that they are extremely high CPC-bids worth around 30-50 Euros each that result in very few conversions.
As a retailer, it’s just hard to feel secure with such black box bidding methods. Which is where Bidbrain™ comes in. Unlike Google’s tools, Bidbrain was designed to reveal all data. So, e-retailers will always know where their bids are going, and they can rest easy knowing that the AI is 100% on their side. All while enjoying the extra functionalities provided by our sophisticated product feed optimization tools, the helpful insights given for future campaigns, and so on.
What advice would you give to fellow business owners looking to release their own products?
Fredrik Lindros: Bidbrain™ was only developed to be as dynamic and as insightful as it is today with communication. And so, my advice to fellow business owners is simple: communicate. Talk to your team, talk to your key customers, just talk.
As a team, we got to know exactly what our customers were looking for and why they were looking for certain things. And this would not have been possible if our work environment had not been conducive to open dialogue. A significant portion of the developmental process of our service also involved just talking directly with our customers. It wouldn’t be a stretch to say that these key customers more or less designed Bidbrain together with us. So, the more open you are to understanding the opinions of others, the better.
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