Business
Subscription Boxes For Recovering After A Loss Of A Loved One, From Crystal Partney, Founder Of Scattering Hope And Owl & Thistle

Crystal Partney was moved to begin Scattering Hope and Owl & Thistle after experiencing the devastating loss of her sister to suicide. Like many, her initial reaction to the event was filled with many unbearable emotions. To get through the anguish, Crystal decided to put her energy into helping others through the companies she created.
Crystal’s Mission
Crystal initially launched Scattering Hope to help people cope with the loss of loved ones to suicide. Death is often a challenging subject for people to work out in their heads, and suicide can be extremely difficult.
From her experience, Crystal realized that dealing with loss from suicide can be much harder than death by accident or natural causes. Suicides are particularly hard to process because the deceased person decided to take their own life, and it’s impossible for someone else to understand why.
People dealing with this type of loss also have conflicted feelings of guilt, confusion about the person’s intentions and can experience feelings of abandonment. Along with the inner emotional turmoil, suicide can be a taboo topic for some—causing more pain to those suffering from loss.
As Crystal walked through the other side of her pain, she came to understand that it was OK not to have all the answers. She realized that all she could do was hope that her sister was happy and in a better place.
She gives many tips on helping others cope with the early stages of a suicide loss through her book. She uses encouraging and uplifting language and coaches people through some of the basic movements to get them functioning again.
Some of her tips are very simple and include:
- Going for a walk.
- Drinking a bottle of water.
- Washing your hair.
- Making your bed.
- Making the effort to call a friend.
- And much more.
Healing Companions
Crystal saw the book as a great companion for the toolbox but envisioned that people needed more. So she created a monthly subscription plan for gift boxes and a place people could share their stories.
The gift boxes allow people in the grieving process to attach anchors to the emotions they are experiencing at any one time during the grieving process. In addition, the boxes include a yin yang journal set and other items people can use to help move the healing process forward.
The yin yang journal set consists of two journals. There is a light teal journal where people can write down their daily feelings of gratitude and what made them happy that day. There is also a dark blue journal where participants can release their negative emotions.
For some, the journals fill up fast and benefit from having them sent on a monthly basis. The boxes also serve as a small beacon of light for people experiencing loss to look forward to.
If you or a loved one has experienced a loss due to suicide, seek out help. This type of loss can be debilitating, making it essential to find all of the support and love you can find. Visit Scattering Hope today to find out more about Crystal’s “Scattering Hope – A 30-Day Journal to Guide and Comfort Those Left Behind After Suicide.” You can also purchase single boxes or boxes by monthly subscription, containing the yin yang journal set and other treasures to help you along the way.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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