Business

Subscription Boxes For Recovering After A Loss Of A Loved One, From Crystal Partney, Founder Of Scattering Hope And Owl & Thistle

Published

4 years ago

January 11, 2022

Crystal Partney was moved to begin Scattering Hope and Owl & Thistle after experiencing the devastating loss of her sister to suicide. Like many, her initial reaction to the event was filled with many unbearable emotions. To get through the anguish, Crystal decided to put her energy into helping others through the companies she created.

Crystal’s Mission

Crystal initially launched Scattering Hope to help people cope with the loss of loved ones to suicide. Death is often a challenging subject for people to work out in their heads, and suicide can be extremely difficult.

From her experience, Crystal realized that dealing with loss from suicide can be much harder than death by accident or natural causes. Suicides are particularly hard to process because the deceased person decided to take their own life, and it’s impossible for someone else to understand why.

People dealing with this type of loss also have conflicted feelings of guilt, confusion about the person’s intentions and can experience feelings of abandonment. Along with the inner emotional turmoil, suicide can be a taboo topic for some—causing more pain to those suffering from loss.

As Crystal walked through the other side of her pain, she came to understand that it was OK not to have all the answers. She realized that all she could do was hope that her sister was happy and in a better place.

She gives many tips on helping others cope with the early stages of a suicide loss through her book. She uses encouraging and uplifting language and coaches people through some of the basic movements to get them functioning again.

Some of her tips are very simple and include:

Going for a walk.
Drinking a bottle of water.
Washing your hair.
Making your bed.
Making the effort to call a friend.
And much more.

Healing Companions

Crystal saw the book as a great companion for the toolbox but envisioned that people needed more. So she created a monthly subscription plan for gift boxes and a place people could share their stories.

The gift boxes allow people in the grieving process to attach anchors to the emotions they are experiencing at any one time during the grieving process. In addition, the boxes include a yin yang journal set and other items people can use to help move the healing process forward.

The yin yang journal set consists of two journals. There is a light teal journal where people can write down their daily feelings of gratitude and what made them happy that day. There is also a dark blue journal where participants can release their negative emotions.

For some, the journals fill up fast and benefit from having them sent on a monthly basis. The boxes also serve as a small beacon of light for people experiencing loss to look forward to.

If you or a loved one has experienced a loss due to suicide, seek out help. This type of loss can be debilitating, making it essential to find all of the support and love you can find. Visit Scattering Hope today to find out more about Crystal’s “Scattering Hope – A 30-Day Journal to Guide and Comfort Those Left Behind After Suicide.” You can also purchase single boxes or boxes by monthly subscription, containing the yin yang journal set and other treasures to help you along the way.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.