Business

Subscription Boxes For Recovering After A Loss Of A Loved One, From Crystal Partney, Founder Of Scattering Hope And Owl & Thistle

Published

3 years ago

January 11, 2022

Crystal Partney was moved to begin Scattering Hope and Owl & Thistle after experiencing the devastating loss of her sister to suicide. Like many, her initial reaction to the event was filled with many unbearable emotions. To get through the anguish, Crystal decided to put her energy into helping others through the companies she created.

Crystal’s Mission

Crystal initially launched Scattering Hope to help people cope with the loss of loved ones to suicide. Death is often a challenging subject for people to work out in their heads, and suicide can be extremely difficult.

From her experience, Crystal realized that dealing with loss from suicide can be much harder than death by accident or natural causes. Suicides are particularly hard to process because the deceased person decided to take their own life, and it’s impossible for someone else to understand why.

People dealing with this type of loss also have conflicted feelings of guilt, confusion about the person’s intentions and can experience feelings of abandonment. Along with the inner emotional turmoil, suicide can be a taboo topic for some—causing more pain to those suffering from loss.

As Crystal walked through the other side of her pain, she came to understand that it was OK not to have all the answers. She realized that all she could do was hope that her sister was happy and in a better place.

She gives many tips on helping others cope with the early stages of a suicide loss through her book. She uses encouraging and uplifting language and coaches people through some of the basic movements to get them functioning again.

Some of her tips are very simple and include:

Going for a walk.
Drinking a bottle of water.
Washing your hair.
Making your bed.
Making the effort to call a friend.
And much more.

Healing Companions

Crystal saw the book as a great companion for the toolbox but envisioned that people needed more. So she created a monthly subscription plan for gift boxes and a place people could share their stories.

The gift boxes allow people in the grieving process to attach anchors to the emotions they are experiencing at any one time during the grieving process. In addition, the boxes include a yin yang journal set and other items people can use to help move the healing process forward.

The yin yang journal set consists of two journals. There is a light teal journal where people can write down their daily feelings of gratitude and what made them happy that day. There is also a dark blue journal where participants can release their negative emotions.

For some, the journals fill up fast and benefit from having them sent on a monthly basis. The boxes also serve as a small beacon of light for people experiencing loss to look forward to.

If you or a loved one has experienced a loss due to suicide, seek out help. This type of loss can be debilitating, making it essential to find all of the support and love you can find. Visit Scattering Hope today to find out more about Crystal’s “Scattering Hope – A 30-Day Journal to Guide and Comfort Those Left Behind After Suicide.” You can also purchase single boxes or boxes by monthly subscription, containing the yin yang journal set and other treasures to help you along the way.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.