Business

The Art of Making Way Through Hurdles: David Imonitie

Published

5 years ago

October 9, 2020

Owning multiple successful businesses at the same time is not something that can be learned from reading mere books. It took David Imonitie years to master this art. He surely would not have gone on to achieve such success, if he did not truly believe that one day, he would create a huge business empire.

From network marketing to selling insurance and becoming a travel agent, young David Imonitie tried his hand in every industry. Although these first few ventures did not get David the success he craved, the connections and skills he was developing daily, formed the way he is today. And it was because of the determination and adroitness David possessed and had been constantly working on, that he finally got into his first successful business, selling coffee. This is where he made his first million dollars, at the age of only 27. Although at the time of hardship and grief, David was still putting himself out there for new opportunities and paving his path to success every single day.

Once David was past his dark days, he never looked back at them again. Despite some personal struggles David has faced throughout his years, he has only ever kept moving forward, developing as a person every single day. “If you are struggling now, it means you are on the verge of a breakthrough to something new” David told us. Nowadays when millennials have any bad luck with a new business, they immediately discard the idea of scaling it further and instead go back to their ordinary lives.

Earning big bucks often requires choosing uncommon paths. David’s story teaches us that the avenues which are already explored do not have as much potential as those that are newly opened or even not opened yet. David had his mindset from the start to be a coach and inspirational speaker, but he waited for the right time to do so. The time when he would have the experience and knowledge necessary to coach people to become financially and intellectually stable. People believe in David, his ideas, and his vision, especially when they look at his life story, the hardships he has faced and the lessons he has learned.

David learned a fundamental lesson early in his career – not every day is going to be your best day. As an entrepreneur, you must have faith that if things do not work out today, they will work out tomorrow. This is perhaps the core takeaway from his story. When he first started up, regardless of what happened during his day, every night David visualized the 5-dollar bill he had taped to his bathroom mirror, would one day become 5 million dollars. He had already dictated and believed in his future way before it even happened. And it happened! Real proof to all those reading this article, that hard work and belief in yourself does pay off in the end.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.