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The Fixed Mindset vs. The Growth Mindset

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Sales is a tricky business to succeed at; anyone in the industry will tell you that the idea behind sales is much more difficult in execution than you might initially think. Being successful can be achieved, but these days there are so many different ways to be successful that it’s challenging to pick one road that works the best. Brandon Harris, the Sales VP at Otter PR, has a wealth of experience in sales and has pinpointed a major limiting factor for many sales groups. He’s seen both sides of this debate’s effects with multiple companies and has since been trying to educate the sales community on this very subject.

The Fixed Mindset versus the Growth Mindset is a rather interesting choice to make as both sides have their pros and cons; however, statistical evidence suggests the idea that one might perhaps more often yield results over the other. Before we discuss that, first, each mindset must be laid out and explained.

THE FIXED MINDSET

The Fixed Mindset is a more precise and secure state of mind and practice in sales. Often, this approach focuses heavily on what works rather than merely improving. It could be argued that it doesn’t tend to heavily involve the more personal influence of sales and the value of individual strengths and weaknesses. Fixed Mindsets tend to look at cold hard facts without considering the margin of error for these facts. More often than not, you’ll see examples of leaders in a Fixed Mindset being heavily focused on having a secondary education but perhaps less work experience.

In addition, the Fixed Mindset tends to have less belief & efficacy of their employees. There needs to be a detailed set of requirements met by each individual for them to be considered qualified, and the Fixed Mindset follows them to a near tee. Perhaps the most distinguishing feature of the Fixed Mindset is a risk-averse approach to sales. There isn’t much venturing outside of the formulaic nature of how it operates and, as a result, tends to yield low-risk based results.

This is not to say there’s no value in the Fixed Mindset; the Fixed approach doesn’t tend to err on the side of risk-taking. Depending on the individual industry, this could be a good thing as risk-reward analysis can be an invaluable tool for a sales group if the market is right for it. However, the fact remains that Fixed Mindset is a far more rigid approach to sales that is more circumstantial in the way of success.

THE GROWTH MINDSET

The Growth Mindset is a more fluid approach to sales. The idea involves more risk-taking, but also more results-based decision-making. The belief that employees’ records show more of their capabilities than what they look like through the traditional ‘on paper’ lens. The Growth Mindset takes the time to teach the employees and future leaders instead of going out of business to seek new members to fill those roles.

It is a mindset heavy in the investment of existing company members rather than investing in new members who might not perform according to specifications. A growth mindset is frequently one that takes a more direct look at employees under the umbrella of the company and invests in those who have yielded the most results or show the most promise and teach them how to fill the roles they’re expected to occupy rather than leaving them at where they are already excelling.

This mindset has a far less rigid approach, focusing heavily on promoting and using resources to invest in their team. This grants employees more efficiency and empowerment to make the right decisions for the company and their department as a whole.

WHY DOES IT MATTER?

Harris believes that these two mindsets, while both yield some semblance of benefits, have a superior mix. He believes that the growth mindset is far more lucrative for the future of sales as it promotes a more genuine approach to sales and goes based on performance rather than what employees look like on paper. The risk-taking involved in Growth Mindset is also something that can be attributed to further success for companies who choose the Growth Mindset and take educated risks.

These decisions ultimately help the health of the company and the sales industry at large as they help set the precedent of the growth mindset as the norm. It creates a more lucrative business in terms of the revenue, and the health of the sales industry is evolving with the changing times. Whether it’s practiced effectively or not across the board, the future of sales is the growth mindset.

As leaders in the sales industry, it is your responsibility to ensure that these are things that are taken account of when in the process of moving forward with large decisions. These individual mindsets must be chosen carefully and with a great deal of thought beforehand, and if it is not done successfully it can be detrimental to the health of the company’s success.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market

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Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.

Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades. 

At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.

In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.

From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress. 

For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.

Rental housing under pressure from both sides of the balance sheet

In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly. 

At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.

For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.

Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.

A property management model built for volatility

Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.

Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.

That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.

“Execution is everything” is how Levinson often frames it in interviews. 

Turning rent into a more predictable income stream

The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.

Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure. 

The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:

  • Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
  • Price that risk into a clear product instead of handling each case informally.
  • Use scale, legal expertise, and data to keep default rates low and resolution times shorter.

For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.

Using technology to see risk earlier

Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks. 

Examples include:

  • Tenants who move from on-time payments to repeated short delays.
  • Units where small repair tickets point to a larger capital issue ahead.
  • Buildings where complaint volumes suggest service gaps or staffing problems.

Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.

Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy. 

The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.

Why the Canadian case matters for global landlords

Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages. 

This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates. 

In that context, the Royal York Property Management model offers three lessons that travel across borders:

  1. Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
  2. Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
  3. Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.

It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.

What everyday landlords can borrow from the Royal York playbook

Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.

Three practices stand out.

First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.

Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next. 

Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns. 

For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.

For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.

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