The Modeling Industry’s Next Brazilian Star, Paula Weckerle on Her Career Path
Paula Weckerle, who is with the prestigious The Industry agency in New York, is a true all-around model on the rise. From her diversified portfolio to her natural appeal, she stands out against a largely filter-and-filler saturated fashion world. The Brazilian beauty took some time to chat with us about her career goals and path.
Q: What do you love most about modeling and the fashion industry?
A: I like that I am able to make new connections, that so often become friends, and of course the traveling! I also love that I get to be versatile and creative; I do more fashion work and runway in the beginning of the year, and then in the second half I switch to more commercial projects, and even fitness modeling. I love being a chameleon.
Q: Who are some of your role models? Whose career do you admire in the industry, and who inspires you?
A: Cindy Crawford—I think she had an amazing career. And she was also a chameleon, doing everything from fashion to hosting. I think she’s the full package and I really admire her. I also love that she was authentic and a natural real woman, which is how models used to be, with curves and no plastic surgery, which I resonate with and find empowering for younger girls.
Q: What do you see as your highest achievement so far in your modeling career?
A: Honestly, I’ve had so many incredible clients and jobs that it’s hard to choose one. But in the beginning of my career, I got to work with a huge Brazilian designer, Arthur Caliman and it was my first big job that I still cherish because I learned so much from it. Also, being in New York Fashion Week has been incredible because it was a dream of mine when I first got into modeling.
Q: Landing which job or client would make you feel like you ‘made it’ in the industry?
A: Working with high-end fashion designers like Dior, D&G. Haute Couture brands like Zuhair Murad would be a dream come true, and for beauty, a campaign with Chanel is like the ‘top.’ And of course, being in the pages of Vogue would feel like I’ve made it.
Q: What is the main thing you want to achieve either in the business or through it, later? Is there a post-modeling goal?
A: I like to stay focused on the present; that’s my way of living. I want to do as much as I can and work as much as I can in the industry today. Instead of looking too much into the future I work on improving myself now and being fully present on my current clients and shoots. But as far as post-modeling, it would be incredible to eventually work with one the top designers I mentioned in a communications capacity or writing, as I really enjoy that.
Q: How are you responding to the pause in the industry due to the pandemic? How are you responding to the situation, and do you have any coping advice for others?
A: It’s been hard because I do not have my usual routine of working out, going to castings, and working on shoots and jobs. But I am hopeful that things will turn around soon. I’ve shifted my workout to at-home fitness, and I am finding that it is healthier to spend less time on my phone and on news outlets during this time. Instead I focus on reading, baking and working out to keep calm. I am focusing on what I can control, and that’s my advice for others too.
The fundamental features of community festivals’ social implications
Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community.
In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene.
Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses.
The upcoming festival to send shockwaves
The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.
Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.
Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.
Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami.
Introducing new artists to the audience
Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.
About Alexis Lopez
After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.
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