Business
The Pros and Cons of Starting a Construction Company in 2020
It’s almost impossible to go anywhere these days without seeing some kind of construction taking place. It might be the road outside your neighborhood being repaired, the house across the street adding on an extra bedroom, or your favorite shopping mall getting an entirely new wing.
With so many projects taking place at all times, would it be worth your while to get a piece of the pie and jump into the construction world? Is now a good time to start a construction company?
Let’s run through the pros and cons of starting a construction company in 2020.
The Pros
Why not start off positive with our list of pros.
Plenty of Work
When it comes to construction, there are plenty of projects to go around, especially in large, metropolitan areas. States like New York, California, Texas, and Florida all enjoy strong economies, low unemployment rates, and plenty of money available to be invested in construction projects.
It doesn’t matter if you’re in residential or non-residential construction, there is plenty of work to go around.
Future Growth
According to the U.S. Bureau of Labor Statistics, construction jobs are on the rebound and by 2026, the industry is set to be employing nearly eight million people.
That means that construction is not just a solid job to enter into now, but it’s going to be a job that doesn’t go away over the next decade. You can expect continuous work for many years to come.
Job Control
No matter how small you start out or how big you grow, you’re going to have more control over your job and the work you do.
As the head honcho, you can decide which projects to take on and which projects to stray away from. Some projects are going to attract multiple construction companies and you’ll have to improve your bidding skills, but you still have control over what you do and where you do it.
You’ll also have control over the types of construction tools you want to use, such as an Aurand deck crawler, and other details like whether or not you want to buy the vehicles you use for each job or simply rent the vehicles you’ll need per job type… Plus, it’s way more cost-effective to rent a flatbed truck than to buy one… and you have full control over that.
High-Earning Potential
OK, let’s talk about money.
Even if you love your job, you may not be able to do it forever if you’re not earning enough cash, right?
When it comes to the construction industry, there is great potential for current and future earnings. Even if your company specializes in a certain trade, you can expect to earn at least $50,000 a year, if not more.
Construction bosses can expect to earn well into six figures over time.
Providing Value and Filling a Need
While having high-speed internet and a great TV are important, humans really only need a few things to survive: food, water, access to medical care, and a roof over your head.
In construction, you can take solace in knowing that you’re filling a dire need in the community and helping people live better lives. Even if your company specializes in electrical repair, you might not be building a house but you’re making sure the lights stay on.
The Cons
We can’t have a pros list without a cons list, unfortunately. What are the biggest cons in the construction world?
Work is Concentrated in a Few Places
Even though there is plenty of work to go around in the country itself, the majority of that work is found in only 10 states.
Other states like Alabama, Mississippi, and Minnesota are actually experiencing negative growth in the construction world. So it’s vital to choose a great location for starting your business.
Lack of Skilled Workers
While you may start off small and do most of the work yourself at the beginning, eventually you might want to grow and hire more and more people.
However, it can be quite hard to find skilled workers in the construction world. Skilled workers to fill trade jobs are becoming scarce and some estimates say that for every four people that retire from a specific trade, only one enters to fill their spot.
Legal Hoops
One of the most annoying parts about starting a construction business is making sure you follow all the legal guidelines.
You have to get the right insurance, obtain a business license, and make sure you have all the correct permits. The challenging thing is every state is going to have its own set of guidelines, so what may work for a friend in Tennessee might not work for you in Kentucky.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
-
Tech5 years agoEffuel Reviews (2021) – Effuel ECO OBD2 Saves Fuel, and Reduce Gas Cost? Effuel Customer Reviews
-
Tech6 years agoBosch Power Tools India Launches ‘Cordless Matlab Bosch’ Campaign to Demonstrate the Power of Cordless
-
Lifestyle6 years agoCatholic Cases App brings Church’s Moral Teachings to Androids and iPhones
-
Lifestyle5 years agoEast Side Hype x Billionaire Boys Club. Hottest New Streetwear Releases in Utah.
-
Tech7 years agoCloud Buyers & Investors to Profit in the Future
-
Lifestyle5 years agoThe Midas of Cosmetic Dermatology: Dr. Simon Ourian
-
Health7 years agoCBDistillery Review: Is it a scam?
-
Entertainment6 years agoAvengers Endgame now Available on 123Movies for Download & Streaming for Free
