Lifestyle

Unlabelled Ltd. is Defying Fashion Norms With Their Inclusive Collections

Published

5 years ago

February 11, 2021

Social media is an integral part of business & marketing and is a pass-time for many millennials and gen-Z users, but the negative effects of unrealistic beauty standards displayed on social media cannot be ignored. There have been several studies conducted to survey these effects, with one revealing a group of female students reporting the tendency to negatively compare their own appearance to their peers and celebrities. Natalie Servello, founder of Unlabelled Ltd., revealed similar information in a book she wrote for her thesis while in school. With the facts of how unrealistic beauty standards perpetuate a myriad of negative effects on society, combined with her own personal experiences, she turned her thesis into an inclusive clothing brand.

Unlabelled Ltd. is a diverse and inclusive clothing brand trying to redefine beauty standards, remove labels of beauty, and offer pieces that allow their customers to represent their authentic selves. Growing up, Natalie and her sister experienced the brunt of the beauty standards upheld by society; often excluding diversity in size, race, and sexual orientation, the conventional ideals of beauty often pressure people to conform and reduce their identities in the process. Natalie and the team at Unlabelled wanted to create a brand that people could relate to, where everybody can be represented.

The brand carries sizes XS-3X, with every piece now made of stretchy, knit-based, natural fibres. They plan to extend the size range to 5X in the spring, to make their collection available for more women. Originally starting with fashion pieces, Natalie spent three to four years trying every sample for fit — she wanted to ensure the dimensions were true-to-size, to remove the anxiety that women feel when not finding a true fit.

Unlabelled only launched in 2020 and is already amassing much success — focusing on loungewear pieces that could be worn out for any occasion has boded well for the brand, especially during the pandemic lockdowns. The team at Unlabelled truly believes in the ethos of the brand: of appreciating all forms of beauty for what it is, free of any labels. Tired of seeing the same ideal of beauty flaunted in the media, the Unlabelled team chose to curate a collection for fashionable women to unapologetically be themselves.

As they progress, Unlabelled is expanding their brand to include lifestyle pieces — integrating the ethos of expressing your authenticity into every aspect of your life. Natalie is excited for where this will lead and has hopes to take the Unlabelled community to new heights beyond just beauty and lifestyle. Envisioning this network of women in non-profit sectors, Unlabelled would be a catalyst for female-youth development in education, job training, dressing for success, and so much more. Natalie sees them focusing on a different foundation every month, so they can help more people and expand their network.

There’s no telling where this journey will take them, but the trend of authenticity is picking up speed and shows no signs of stopping. Unlabelled seems destined for greener pastures and is on the right track to achieving success among the greats.

Lifestyle

The Evolution of Automated Bottling and Labelling Solutions: From Manual to Fully Integrated Systems

Published

6 days ago

October 15, 2025

Michelle Langton

In today’s fast-paced manufacturing and packaging industries, efficiency and accuracy are everything. Businesses across food, beverage, pharmaceutical, and cosmetic sectors rely heavily on bottling and labelling solutions to maintain product consistency, meet compliance standards, and enhance consumer trust. What began as labour-intensive manual processes has rapidly evolved into fully integrated, automated systems that streamline production and boost profitability. Providers such as Rentafill have played a key role in giving businesses access to flexible and scalable solutions, whether they are just starting out or preparing for large-scale operations.

From Manual Labour to Mechanised Assistance

The earliest bottling and labelling methods involved significant human effort. Workers filled bottles by hand and applied labels manually, often resulting in inconsistencies and bottlenecks in production. As demand grew, simple mechanical tools were introduced to aid with pouring and applying labels, reducing spillage and improving alignment. These early steps were crucial in laying the foundation for more sophisticated solutions.

The Rise of Semi-Automated Systems

Semi-automated bottling and labelling machines marked a turning point. By combining manual oversight with mechanical efficiency, businesses could scale production without a complete overhaul of their processes. Operators managed filling levels, adjusted labelling mechanisms, and ensured quality control while machines handled repetitive actions at higher speeds. Semi-automation was especially beneficial for small to medium-sized enterprises looking to meet growing demand without excessive upfront investment.

Fully Automated Integration

Today’s advanced bottling and labelling solutions are often part of fully integrated systems that connect seamlessly with wider production lines. Modern machines are capable of filling, capping, sealing, and labelling at high speeds with exceptional accuracy. Integration with software allows for real-time monitoring, quality assurance, and predictive maintenance, reducing downtime and waste. These systems can adapt to various container shapes and label formats, giving manufacturers the flexibility they need to keep up with changing consumer preferences and regulatory requirements.

Benefits of Automation in Bottling and Labelling

The transition to automated systems has delivered significant advantages:

• Consistency and precision – automated processes ensure uniform product presentation.

• Increased output – high-speed systems enable businesses to meet rising demand efficiently.

• Reduced costs – less labour is required, and waste from errors is minimised.

• Enhanced traceability – integration with digital systems supports compliance and batch tracking.

• Scalability – systems can be customised to suit businesses at any stage of growth.

Looking Ahead

The evolution of bottling and labelling continues as industries move towards Industry 4.0. Smart technologies, including IoT-enabled sensors and AI-driven analytics, are being integrated into packaging lines to optimise performance, detect faults early, and ensure even greater sustainability. The focus is shifting not only towards efficiency but also towards environmental responsibility, with machines designed to minimise material use and energy consumption.

Final Thoughts

From the days of manual filling to today’s fully integrated systems, bottling and labelling solutions have undergone a remarkable transformation. Businesses now have the opportunity to embrace automation in ways that improve quality, productivity, and long-term growth. Whether a company requires small-scale support or a complete packaging line, modern providers are helping industries bridge the gap between tradition and innovation.