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How Beauty Industry Icon Ani Goulayan Paved The Industry And Created Her New Makeup Line, Vanity Makeup Cosmetics

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Meet Ani Goulayan– AKA @vanitymakeup– the down-to-earth instagram influencer and self-made #bosslady that has helped paved the way of the immeasurably influential modern-day beauty industry. Her internet success has geared her to not only open a makeup academy of her own in Los Angeles, but it’s also given her the foundation to become the recent founder and creator of a cruelty-free and fully-inclusive cosmetics line named Vanity Makeup Cosmetics.

Goulayan’s very first makeup gigs as a late teen consisted of photoshoots she’d work on for free in exchange for prints to add to her portfolio. Shortly after, she landed her first salon job in which her makeup career began to take its course. At first intimidated by the intensity of the industry, she began to feel that perhaps makeup wasn’t going to be a part of her long-term career. But when she joined her second salon job and took advantage of an unseen opportunity, her life changed forever.

Instagram had just started gaining popularity, which gave the 20-year-old the brilliant idea to use the platform as a digital portfolio. Her posts consisted of makeup looks she’d create at home and 15-second videos of the looks she’d give her clients at the salon. It didn’t take long for her talents to take the social channel by storm and go viral. Posts of her dramatic eyeshadow creations constantly gained enough popularity to be featured on the “popular page”, now known as the application’s Explore page. Back in the day, the posts chosen by the algorithm remained on the app’s highlighted tab for 24 hours, susceptible to hundreds of thousands of viewers a day.

“Every time I landed on the popular page, I’d gain two to three thousand followers,” the makeup icon shared. “That inspired me to create consistently so I could post everyday. I’d say 9 out of 10 times, my work would land on the popular page, so I was constantly going viral… There was a point where I was growing forty to fifty thousand followers on my page a month. It was absolutely insane.”

Over the last 9 years, the hard-working beauty influencer has grown over 1.3 million followers on Instagram. Back in 2012, the beauty industry was nowhere near the digital monster it is today. And despite not having any guidance or precedent to follow, it was the perfect moment for the young artist to make a breakthrough on the social platform.

Although her journey to success has been anything but easy, Goulayan says she’s thankful for the hardships in her life that have gotten her to where she is today. “A lot of people would look at me when I was younger and think I would only be doing makeup because I wasn’t capable or smart enough to do anything else. They’d look down on me and ask if I was doing badly in school, or they’d simply just make me feel bad for choosing makeup as a full-time career as opposed to like, a business degree,” she says. “But once everyone started seeing how much money I was making, they couldn’t believe it. And once the beauty industry became a trend, those people started using my content as a resource.”

Followers began to learn how to recreate Goulayan’s looks by following step-by-step video tutorials she’d post on her page. But even with that, hundreds of local followers would continuously request the influencer to teach in-person makeup lessons. Initially, she hosted 20-40 student classes at the salon she worked at. But as her followers grew, so did her client base, and it wasn’t long before she found herself selling out a 120-student masterclass in downtown Los Angeles. Seeing a clear business opportunity at hand, the artist then proceeded to opening up her own studio and makeup academy in 2016 called Vanity Makeup School.

Aside from being one of the first beauty gurus to go viral, Goulayan was also one of the very first artists to showcase and explain the process of ‘contouring’ online. It only made sense that, once she launched her long awaited makeup brand, the first product she’d release would consist of a custom-formulated contour palette. After almost two years of production, Vanity Makeup Cosmetics launched in February 2020 with the Sculpt & Glow Contour Palette.

“When I had just started out, I used to say to myself, ‘imagine what it would be like if I could make my own makeup’. I never in my wildest dreams thought that I’d have the opportunity to do half of the things I’ve done in my life, let alone make that dream a reality,” the creator said. “I could say I’ve been really lucky, but that’s not really true. I know my hard work is what has made all this happen for me, and I’m grateful I have a tough personality and I never let anybody’s negativity get in my way.”

Vanity Makeup Cosmetics is set out to launch two more exclusive products by the end of 2021, which you can follow along at @vanitymakeupcosmetics on Instagram. The #bosslady also admits she has a secret project up her sleeve, which she plans on releasing by Summer 2021. When asked if she ever plans on taking a break, she said, “discomfort and struggle are what keep me alive… I’m never satisfied staying still, it’s not in me.” If she’s already conquered the beauty industry before the age of 30, we can’t wait to see what she does in the next 10 years.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

What “Reasonable Person” Standard Is Applicable When Determining Negligence?

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In order to determine negligence, the reasonable person test asks if a person’s actions are consistent with what would be anticipated of a generally careful and sensible person in the same situation. Stated otherwise, did the accused act in a way that would have been expected of a reasonable person? 

In Florida, determining who is legally liable for an accident depends critically on the issue of carelessness. The “reasonable person standard” is the foundation of this assessment. Your personal injury lawyer can explain the “reasonable person standard” and how it can apply to your case if you are hurt in an accident in Florida. 

The Reasonable Person Standard: What Is It?

Legally speaking, the reasonable person standard offers a yardstick by which someone’s actions are assessed in cases of negligence. “How would a reasonable person have acted under the same circumstances?” is the central question it poses. Jurors and judges are asked this question in order to assist them in determining whether a person’s acts (or inactions) fall short of the expected standard of care that a reasonably prudent person would follow.

Like in many other jurisdictions, Florida does not base its reasonable person criterion on what an especially cautious or risk-averse person would do. Rather, it represents the behaviors of a composite of what the community expects of each individual. A reasonable individual would, for example, observe traffic laws when driving, heed warning signs, and refrain from needlessly endangering other people.

Utilizing the Reasonable Person Standard to Determine Negligence

The activities of the parties involved in a personal injury lawsuit are rigorously examined in light of this reasonable person standard. If it is determined that an individual’s actions do not correspond with what a reasonable person would have done in the same situation, negligence has been proven.

According to the law, proof of someone’s negligence is insufficient; strong, convincing evidence is required. Your personal injury lawyer is essential to this procedure because they have to painstakingly gather evidence showing how the negligent party strayed from what a reasonable person would have done. Piecing together facts, testimony, and any footage or recordings that can definitively demonstrate that their activities were in violation of the recognized norms of safety and care is more important than simply focusing on what they did or did not do.

This proof could take the form of eyewitness statements that refute the version of events provided by the person at fault or security footage that captures the moment of negligence. Something as small as skipping a scheduled maintenance or ignoring a warning alert might have a big impact. Your personal injury attorney seeks to establish beyond a shadow of a doubt that the defendant’s acts were not just improper but directly caused others to be put in danger by providing a thorough picture of their negligence. 

How Does This Impact Your Case for Personal Injury?

In a personal injury case, knowing the reasonable person standard is essential. In the event of an accident, this standard might assist you in proving liability if you think the other person was careless.

You should be aware that your activities will be evaluated in comparison to the hypothetical reasonable person’s behavior in situations where you might be held culpable. It doesn’t matter what you meant or thought was appropriate; what matters is what the community would anticipate from someone in your situation.

Although navigating the complexities of the reasonable person standard might be challenging, Florida’s negligence law heavily relies on this standard. A fair appraisal of the facts is essential when seeking justice following an injury accident, and comprehending this criterion is crucial.

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