Lifestyle

How Beauty Industry Icon Ani Goulayan Paved The Industry And Created Her New Makeup Line, Vanity Makeup Cosmetics

Published

4 years ago

February 11, 2021

Meet Ani Goulayan– AKA @vanitymakeup– the down-to-earth instagram influencer and self-made #bosslady that has helped paved the way of the immeasurably influential modern-day beauty industry. Her internet success has geared her to not only open a makeup academy of her own in Los Angeles, but it’s also given her the foundation to become the recent founder and creator of a cruelty-free and fully-inclusive cosmetics line named Vanity Makeup Cosmetics.

Goulayan’s very first makeup gigs as a late teen consisted of photoshoots she’d work on for free in exchange for prints to add to her portfolio. Shortly after, she landed her first salon job in which her makeup career began to take its course. At first intimidated by the intensity of the industry, she began to feel that perhaps makeup wasn’t going to be a part of her long-term career. But when she joined her second salon job and took advantage of an unseen opportunity, her life changed forever.

Instagram had just started gaining popularity, which gave the 20-year-old the brilliant idea to use the platform as a digital portfolio. Her posts consisted of makeup looks she’d create at home and 15-second videos of the looks she’d give her clients at the salon. It didn’t take long for her talents to take the social channel by storm and go viral. Posts of her dramatic eyeshadow creations constantly gained enough popularity to be featured on the “popular page”, now known as the application’s Explore page. Back in the day, the posts chosen by the algorithm remained on the app’s highlighted tab for 24 hours, susceptible to hundreds of thousands of viewers a day.

“Every time I landed on the popular page, I’d gain two to three thousand followers,” the makeup icon shared. “That inspired me to create consistently so I could post everyday. I’d say 9 out of 10 times, my work would land on the popular page, so I was constantly going viral… There was a point where I was growing forty to fifty thousand followers on my page a month. It was absolutely insane.”

Over the last 9 years, the hard-working beauty influencer has grown over 1.3 million followers on Instagram. Back in 2012, the beauty industry was nowhere near the digital monster it is today. And despite not having any guidance or precedent to follow, it was the perfect moment for the young artist to make a breakthrough on the social platform.

Although her journey to success has been anything but easy, Goulayan says she’s thankful for the hardships in her life that have gotten her to where she is today. “A lot of people would look at me when I was younger and think I would only be doing makeup because I wasn’t capable or smart enough to do anything else. They’d look down on me and ask if I was doing badly in school, or they’d simply just make me feel bad for choosing makeup as a full-time career as opposed to like, a business degree,” she says. “But once everyone started seeing how much money I was making, they couldn’t believe it. And once the beauty industry became a trend, those people started using my content as a resource.”

Followers began to learn how to recreate Goulayan’s looks by following step-by-step video tutorials she’d post on her page. But even with that, hundreds of local followers would continuously request the influencer to teach in-person makeup lessons. Initially, she hosted 20-40 student classes at the salon she worked at. But as her followers grew, so did her client base, and it wasn’t long before she found herself selling out a 120-student masterclass in downtown Los Angeles. Seeing a clear business opportunity at hand, the artist then proceeded to opening up her own studio and makeup academy in 2016 called Vanity Makeup School.

Aside from being one of the first beauty gurus to go viral, Goulayan was also one of the very first artists to showcase and explain the process of ‘contouring’ online. It only made sense that, once she launched her long awaited makeup brand, the first product she’d release would consist of a custom-formulated contour palette. After almost two years of production, Vanity Makeup Cosmetics launched in February 2020 with the Sculpt & Glow Contour Palette.

“When I had just started out, I used to say to myself, ‘imagine what it would be like if I could make my own makeup’. I never in my wildest dreams thought that I’d have the opportunity to do half of the things I’ve done in my life, let alone make that dream a reality,” the creator said. “I could say I’ve been really lucky, but that’s not really true. I know my hard work is what has made all this happen for me, and I’m grateful I have a tough personality and I never let anybody’s negativity get in my way.”

Vanity Makeup Cosmetics is set out to launch two more exclusive products by the end of 2021, which you can follow along at @vanitymakeupcosmetics on Instagram. The #bosslady also admits she has a secret project up her sleeve, which she plans on releasing by Summer 2021. When asked if she ever plans on taking a break, she said, “discomfort and struggle are what keep me alive… I’m never satisfied staying still, it’s not in me.” If she’s already conquered the beauty industry before the age of 30, we can’t wait to see what she does in the next 10 years.

Lifestyle

Jean-Pierre Morreale: The Perfumer Behind Bespoke Creations for Royals and Celebrities

Published

20 hours ago

October 19, 2024

Michelle Langton

In the exclusive world of haute perfumery, where luxury and discretion go hand in hand, Jean- Pierre Morreale stands as a figure shrouded in mystery. As the genius behind Morreale Paris, Morreale has earned a reputation not only for his exquisite fragrances but for his secretive nature, which has only enhanced his allure among the world’s elite. While his work speaks for itself—crafting fragrances that embody elegance and opulence—it is his connections with royalty and global celebrities that have cemented his place as a master of bespoke scent creation.

A Life of Mystery and Exclusivity

Jean-Pierre Morreale’s name is synonymous with luxury, but little is known about the man himself. Despite being at the helm of one of the world’s most prestigious fragrance houses, he remains elusive, allowing his work to take center stage. Morreale’s life and career are defined by discretion—a quality that is highly valued among his clientele, which includes some of the most powerful and influential figures in the world.

Morreale’s secretive nature is not a marketing ploy but a way of life. He rarely gives interviews, avoids the spotlight, and prefers to let his fragrances do the talking. This air of mystery has only fueled the fascination surrounding him, with rumors of private meetings with kings, queens, and Hollywood’s biggest stars swirling around his brand. Those who know him describe a man deeply committed to his craft, who values privacy above all else.

The Perfumer to European Royalty

Jean-Pierre Morreale’s aristocratic heritage has always played a significant role in his career, and it is this connection to European nobility that has given him access to some of the world’s most exclusive circles. Morreale is a trusted confidant of royal families across Europe, with a clientele that includes members of the Italian, French, and Middle Eastern royalty. These relationships, forged over years of mutual respect and admiration, are built on trust and discretion—qualities that Morreale embodies in his work.

For many royals, fragrance is a deeply personal part of their identity, and they turn to Morreale for bespoke creations that reflect their status, personality, and history. His private consultations with these figures are shrouded in secrecy, with few details ever reaching the public. What is known, however, is that Morreale’s bespoke fragrances are as unique as the individuals who wear them, crafted from the rarest and finest ingredients in the world. His creations often become the signature scents of the royals he serves, worn only by them, ensuring that they remain one-of-a-kind masterpieces.

The Go-To Perfumer for Celebrities

In addition to his royal clientele, Jean-Pierre Morreale is also a favorite among the world’s biggest celebrities. From Hollywood A-listers to music legends, many of the entertainment industry’s most famous names seek out Morreale’s expertise when it comes to creating a bespoke fragrance. These celebrities, like his royal clients, value his discretion and trust him to create scents that capture their essence without the intrusion of the public eye.

Morreale’s clients often reach out to him privately, whether it be for a custom fragrance to mark a major career milestone, a personal scent for a red carpet event, or even a gift for a loved one. His ability to understand the emotional and psychological aspects of scent creation makes him the ideal perfumer for those who wish to wear something truly unique. For many, the process of working with Morreale is a highly personal experience—one that often involves intimate conversations about memories, emotions, and desires.

The Art of Bespoke Perfume Creation

Jean-Pierre Morreale’s approach to bespoke fragrance creation is a blend of art, science, and intuition. His process is meticulous and deeply personalized, starting with a private consultation, often conducted behind closed doors in the most luxurious of settings—whether in royal palaces, private estates, or in his secretive Parisian atelier. Morreale takes the time to get to know his clients, understanding their personal history, emotional connections, and even the cultural significance of certain scents.

Every fragrance he creates is a unique reflection of the individual, composed of rare and often exotic ingredients that he sources from around the world. For Morreale, no detail is too small, and his creations are known for their complexity and depth, with each note telling part of a larger, personalized story. These scents are not just perfumes but works of art, often packaged in custom-designed, handcrafted bottles, making them as visually stunning as they are olfactorily captivating.

Once the fragrance is complete, it is delivered to the client in the utmost secrecy. This level of exclusivity is part of the allure of a Jean-Pierre Morreale creation; owning a bespoke fragrance from Morreale Paris is akin to possessing a rare piece of art, one that can never be replicated.

A Legacy of Discretion and Luxury

Jean-Pierre Morreale’s dedication to privacy has only enhanced his status as one of the most sought-after perfumers in the world. While other fragrance houses may seek publicity, Morreale has built his brand on a foundation of discretion, catering to those who value their privacy as much as their luxury. His relationships with his clients—whether royals or celebrities—are built on trust, and it is this trust that has allowed him to continue creating bespoke fragrances for the most influential people on the planet.

Despite his global success, Morreale remains as discreet as ever, allowing his work to speak for itself. His clients, from European kings and queens to Hollywood stars, know that when they commission a fragrance from Jean-Pierre Morreale, they are not only receiving a world-class creation but also the assurance that their privacy will be respected.

Jean-Pierre Morreale’s combination of artistry, exclusivity, and discretion has made him the master perfumer of choice for royalty and celebrities alike. His secretive nature, far from being a hindrance, has only added to his mystique and elevated his brand to legendary status. In a world where privacy is often a luxury, Morreale’s ability to create bespoke fragrances in complete secrecy has earned him the loyalty of some of the most powerful and famous people in the world. For those fortunate enough to work with him, a fragrance by Jean-Pierre Morreale is not just a scent—it is a timeless, personal masterpiece, created by a man who values the art of discretion as much as the art of perfumery.