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Unlock the secrets to success through digital marketing, advertising and branding with the help of America’s leading marketing firm @toptree Agency

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The marketing firm by Jonathan Lepow and Layne Schmerin is a giant in the marketing industry that has capitalized the online space for much better growth of its clients.

With different times and evolving scenarios of the marketing world as a whole, marketing as a subject has also progressed through the changing times; newer ideas and concepts have replaced the traditional landscape of the industry and with this, smart and modish companies have entered the market to show their prowess as a marketing firm. Talking about the US, one company that leads from the forefront in this space is Top Tree Agency from Houston, Texas which has shown that with the right attitude of being adaptive and offering something new always is what makes a digital marketing firm a successful one. Co-founded by two brothers Jonathan Lepow and Layne Schmerin, this digital marketing agency has always seen an upward trend in its growth since the time of its inception, majorly because it has tried to be distinctive and offer personalized solutions to all its clients promising the best possible results for their growth and expansion.

Making constructive and productive use of various dominant social media platforms like Facebook, Twitter, Instagram and Snapchat, and infusing it with the right and innovative content is what Top Tree Agency does in driving more traffic, which results in lead generation for all its clients by also increasing their presence across all online mediums.

Running towards achieving maximum awareness, brand value, popularity, traffic generation and increasing online presence and reach are some of the things that Top Tree Agency rigorously puts efforts in. They have curated distinct and inventive contents that create a buzz in the industry instantly and through strategies for engaging maximum people in the campaign, they scale its clients’ expansion and growth successfully.

The company initially came into existence as a cannabis company to show the medicinal properties and health benefits of the same to people. Through the use of social media and creating creative content for promoting their company, in a short time, they gained momentum and increased their popularity and name in the industry. This made the brother duo change the core interest of the firm and make it a full-fledged marketing company of America.

They offer a unique top tree network strategy that helps in expanding the growth of its clients based on robust foundations and boosting engagement amongst audiences. Their media properties make it easier for its clients to gain organic traffic leading to more conversions for them, resulting in genuine and real audience. Its original and innovational network strategy consists of growth – where it focuses on increasing the growth of its clients by making viral content, traffic – where they generate and drive more traffic for its clients directly to their sites, optimization – where they drive traffic to a 3rd party streaming site, and campaign – where through the use of a wholesome marketing campaign they make possible the success of its clients at a rapid rate.

The marketing organization already has a massive reach of over 10 million clients so far. It has accumulated a fan following of more than 619K all over the world and still it is growing exponentially. They have also been featured on multiple websites like Awaken the greatness within, Medium, Entrepreneur and many more.

Not just in the state of Texas, Top Tree Agency has developed itself rapidly and lucratively across many other parts of the US and hence is known as the numero uno in the marketing industry of America.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

High Volume, High Value: The Business Logic Behind Black Banx’s Growth

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In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results. 

The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.

But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.

Scaling at Speed: Why Volume Matters

Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.

Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.

Real-Time, Global Payments at the Core

One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.

This service, used by individuals and businesses alike, generates:

  • Volume-based revenue from transaction fees
  • Exchange spreads on currency conversion
  • Premium service income from business clients managing international payroll or vendor payments

With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.

The Flywheel Effect of Crypto Integration

Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:

  • Crypto-to-fiat and fiat-to-crypto exchanges
  • Crypto deposits and withdrawals
  • Payments using Bitcoin or Ethereum

The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:

  • Access traditional banking rails
  • Convert assets seamlessly
  • Operate with lower transaction fees than those found in standard financial systems

By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.

Optimized for Operational Efficiency

High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.

Key enablers of this cost efficiency include:

  • AI-driven compliance and customer support
  • Cloud-native architecture
  • Automated onboarding and KYC processes
  • Digital-only servicing without expensive physical infrastructure

The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.

Business Clients: The Value Multiplier

While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:

  • International transactions
  • Multi-currency payroll
  • Crypto-fiat settlements
  • Supplier payments and invoicing

These clients tend to:

  • Transact more frequently
  • Use a broader range of services
  • Generate significantly higher revenue per user

Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.

Monetizing the Ecosystem, Not Just the Account

The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:

  • Onboard in minutes
  • Deposit funds from a crypto wallet
  • Exchange currencies
  • Pay an overseas vendor
  • Withdraw to a local bank account

Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.

Strategic Expansion, Not Blind Growth

Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:

  • Customer acquisition costs stay low
  • Services meet genuine needs (e.g., cross-border income, crypto access)
  • Revenue per user grows over time

It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.

The Future Belongs to Scalable Banking

Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.

With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.

This is not the story of a bank growing.

This is the story of a bank accelerating.

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