Business

Unlock the secrets to success through digital marketing, advertising and branding with the help of America’s leading marketing firm @toptree Agency

Published

5 years ago

July 7, 2020

The marketing firm by Jonathan Lepow and Layne Schmerin is a giant in the marketing industry that has capitalized the online space for much better growth of its clients.

With different times and evolving scenarios of the marketing world as a whole, marketing as a subject has also progressed through the changing times; newer ideas and concepts have replaced the traditional landscape of the industry and with this, smart and modish companies have entered the market to show their prowess as a marketing firm. Talking about the US, one company that leads from the forefront in this space is Top Tree Agency from Houston, Texas which has shown that with the right attitude of being adaptive and offering something new always is what makes a digital marketing firm a successful one. Co-founded by two brothers Jonathan Lepow and Layne Schmerin, this digital marketing agency has always seen an upward trend in its growth since the time of its inception, majorly because it has tried to be distinctive and offer personalized solutions to all its clients promising the best possible results for their growth and expansion.

Making constructive and productive use of various dominant social media platforms like Facebook, Twitter, Instagram and Snapchat, and infusing it with the right and innovative content is what Top Tree Agency does in driving more traffic, which results in lead generation for all its clients by also increasing their presence across all online mediums.

Running towards achieving maximum awareness, brand value, popularity, traffic generation and increasing online presence and reach are some of the things that Top Tree Agency rigorously puts efforts in. They have curated distinct and inventive contents that create a buzz in the industry instantly and through strategies for engaging maximum people in the campaign, they scale its clients’ expansion and growth successfully.

The company initially came into existence as a cannabis company to show the medicinal properties and health benefits of the same to people. Through the use of social media and creating creative content for promoting their company, in a short time, they gained momentum and increased their popularity and name in the industry. This made the brother duo change the core interest of the firm and make it a full-fledged marketing company of America.

They offer a unique top tree network strategy that helps in expanding the growth of its clients based on robust foundations and boosting engagement amongst audiences. Their media properties make it easier for its clients to gain organic traffic leading to more conversions for them, resulting in genuine and real audience. Its original and innovational network strategy consists of growth – where it focuses on increasing the growth of its clients by making viral content, traffic – where they generate and drive more traffic for its clients directly to their sites, optimization – where they drive traffic to a 3rd party streaming site, and campaign – where through the use of a wholesome marketing campaign they make possible the success of its clients at a rapid rate.

The marketing organization already has a massive reach of over 10 million clients so far. It has accumulated a fan following of more than 619K all over the world and still it is growing exponentially. They have also been featured on multiple websites like Awaken the greatness within, Medium, Entrepreneur and many more.

Not just in the state of Texas, Top Tree Agency has developed itself rapidly and lucratively across many other parts of the US and hence is known as the numero uno in the marketing industry of America.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

12 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.