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Unlock the secrets to success through digital marketing, advertising and branding with the help of America’s leading marketing firm @toptree Agency

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The marketing firm by Jonathan Lepow and Layne Schmerin is a giant in the marketing industry that has capitalized the online space for much better growth of its clients.

With different times and evolving scenarios of the marketing world as a whole, marketing as a subject has also progressed through the changing times; newer ideas and concepts have replaced the traditional landscape of the industry and with this, smart and modish companies have entered the market to show their prowess as a marketing firm. Talking about the US, one company that leads from the forefront in this space is Top Tree Agency from Houston, Texas which has shown that with the right attitude of being adaptive and offering something new always is what makes a digital marketing firm a successful one. Co-founded by two brothers Jonathan Lepow and Layne Schmerin, this digital marketing agency has always seen an upward trend in its growth since the time of its inception, majorly because it has tried to be distinctive and offer personalized solutions to all its clients promising the best possible results for their growth and expansion.

Making constructive and productive use of various dominant social media platforms like Facebook, Twitter, Instagram and Snapchat, and infusing it with the right and innovative content is what Top Tree Agency does in driving more traffic, which results in lead generation for all its clients by also increasing their presence across all online mediums.

Running towards achieving maximum awareness, brand value, popularity, traffic generation and increasing online presence and reach are some of the things that Top Tree Agency rigorously puts efforts in. They have curated distinct and inventive contents that create a buzz in the industry instantly and through strategies for engaging maximum people in the campaign, they scale its clients’ expansion and growth successfully.

The company initially came into existence as a cannabis company to show the medicinal properties and health benefits of the same to people. Through the use of social media and creating creative content for promoting their company, in a short time, they gained momentum and increased their popularity and name in the industry. This made the brother duo change the core interest of the firm and make it a full-fledged marketing company of America.

They offer a unique top tree network strategy that helps in expanding the growth of its clients based on robust foundations and boosting engagement amongst audiences. Their media properties make it easier for its clients to gain organic traffic leading to more conversions for them, resulting in genuine and real audience. Its original and innovational network strategy consists of growth – where it focuses on increasing the growth of its clients by making viral content, traffic – where they generate and drive more traffic for its clients directly to their sites, optimization – where they drive traffic to a 3rd party streaming site, and campaign – where through the use of a wholesome marketing campaign they make possible the success of its clients at a rapid rate.

The marketing organization already has a massive reach of over 10 million clients so far. It has accumulated a fan following of more than 619K all over the world and still it is growing exponentially. They have also been featured on multiple websites like Awaken the greatness within, Medium, Entrepreneur and many more.

Not just in the state of Texas, Top Tree Agency has developed itself rapidly and lucratively across many other parts of the US and hence is known as the numero uno in the marketing industry of America.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Business Strategies of Michael Gastauer

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Michael Gastauer, a German billionaire and entrepreneur, has led Black Banx to remarkable heights with his innovative strategies in the digital banking sector. As the founder and CEO, his vision has transformed Black Banx into a significant player in the global financial industry, serving millions and revolutionizing banking practices. 

Gastauer’s approach has been distinctly customer-centric, focusing on solving real-world problems through accessible financial services. This strategy has not only captured a vast market share but also established Black Banx as a model of innovative fintech success.

Innovate Early and Often, Invest Strategically

Gastauer’s journey began with a robust foundation in the fintech sector, where he initially created and later sold a payment services company for US$480 million. 

This significant capital boost allowed him to invest in his next venture: Black Banx. Launched in 2014, Black Banx differentiated itself by offering real-time account opening and cross-border payment solutions to a global audience, addressing major inefficiencies in traditional banking. 

Gastauer’s foresight in identifying and investing in these key areas early on allowed Black Banx to scale quickly and efficiently. His strategy was clear: leverage high initial investment to accelerate growth and secure a substantial market presence before competitors could catch up.

Within a year of its inception, Black Banx expanded rapidly, reaching over 1 million customers. This was just the beginning, as the platform soon integrated cryptocurrency options, enhancing its appeal and utility for a broader client base. By the end of 2018, Black Banx was valued at US$9.8 billion, a testament to its rapid growth and the successful implementation of its business model. 

Gastauer’s bold move to integrate cryptocurrencies early in the game positioned Black Banx as a pioneering force in fintech, well ahead of traditional banks.

Pinpoint Problems and/or Challenges

One of the core components of Gastauer’s strategy was to tackle financial exclusion head-on. Black Banx made significant strides in offering banking solutions to the unbanked and underbanked, particularly in regions with limited access to traditional banking services. 

By leveraging technology and strategic partnerships with mobile network operators, Black Banx has been able to extend its reach and offer innovative banking solutions to millions worldwide. This strategic alignment with mobile operators has been crucial, as it taps into an existing infrastructure to reach remote areas, significantly lowering the cost of expansion.

The platform’s ability to facilitate quick, cost-effective international money transfers has been a game-changer, particularly in markets like the Middle East, Asia, and Africa. This not only supports individuals and businesses in these regions but also contributes to the overall growth and stability of the global economy. 

Gastauer’s focus on simplifying and reducing the cost of these transactions demonstrates a deep understanding of the core needs of his customers, thereby enhancing customer loyalty and trust in the brand.

Take a Tech-Driven Approach

Under Gastauer’s leadership, Black Banx has remained at the forefront of technological integration within the banking sector. The adoption of blockchain, AI, and data analytics has enabled the platform to offer personalized financial services, enhancing customer experience and satisfaction. 

This technology-driven approach ensures that Black Banx stays ahead of industry trends and continues to offer relevant and secure banking options. Gastauer’s commitment to integrating advanced technology not only streamlines operations but also provides a scalable model that supports continuous growth and adaptation in a rapidly evolving market.

Leave No Market Unturned

Gastauer’s vision for Black Banx was never limited to a single region. By 2023, the company had expanded its services to include 28 FIAT and two cryptocurrencies, with a robust presence in over 180 countries. This global approach has not only diversified the company’s customer base but also minimized regional economic risks, allowing Black Banx to thrive in a competitive and fast-changing financial landscape. 

The strategic decision to operate across diverse markets also mitigates the risk of localized economic downturns affecting the overall health of the company.

Set Milestones

The year 2023 was a landmark year for Black Banx, as it reached 39 million customers and reported revenues of US$2.3 billion. The company’s ability to maintain a high rate of customer acquisition and satisfaction speaks volumes about its effective strategies and customer-focused approach. 

The first quarter of 2024 continued this trend, with Black Banx announcing a pre-tax profit of US$639 million and revenues of US$2.1 billion, driven by strategic implementations like fixed monthly account maintenance fees. Gastauer’s strategy to introduce fixed fees was a calculated risk that paid off, providing stable revenue streams and further solidifying Black Banx’s financial foundation.

Michael Gastauer’s strategic foresight and relentless innovation have propelled Black Banx to new heights, making it a leader in the digital banking sector. His commitment to financial inclusion, coupled with an aggressive expansion strategy and technological integration, has not only shaped the future of Black Banx but has also set a new standard in the industry. 

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