Social media expert, Mirko La Rosa, advises business owners on how to take advantage of social media platforms during the coronavirus pandemic

There is no doubt that these are tough times individuals and business in the world over. However, it is not all gloomy at least for business, according to social media expert, Mirko La Rosa. With rapidly changing market conditions due to COVID-19, communicating with customers via social media has become more important. According to Mirko, it is important for businesses to note that the pandemic has led to changes that should reflect their communication style with customers. 

Importance of Social Media in a Crisis like the Coronavirus Pandemic

According to report by eMarketer, Facebook recorded a 70% increase in the usage of all of its apps in March. This reveals that people are turning to these apps to keep them entertained, connected, and informed while they stay at home due to the pandemic. In response to the development, marketers are turning to methods like email and social media to continue to build a brand and engage customers. 

With the statistics coming from different social media platforms and the increase in their usage, it has become imperative for brands need to approach all their marketing, social media included, in an intentional way.

Know The Audience

The importance of this point cannot be overemphasized and it has become even more critical during times of crisis like this. Businesses need to understand their audience and relate with them in the best possible way to appeal to their feelings.

Focus Less on the Business, More on The Customers

Every business owners pay a lot of attention to their businesses and this point does not suggest that the KPIs should be totally forgotten. However, focusing more on the customers is more important during a global pandemic. 

Explore New Things

Now is the time for businesses to look at other social media strategies and platforms that they have always wanted to use or explore. Expanding the social media reach to new channels would also help businesses to test new content and the response of their audience to the strategy.

It is worth noting that this could be a bit confusing, particularly for business owners that are not too tech savvy. However, with the relatively abundant time available, things will get better with increased usage.

The tips from Mirko La Rosa as mentioned are just some of the many ways of getting more from social media amidst the coronavirus pandemic.