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Untapped Opportunities in Social Media during Covid-19 by Mirko

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Social media expert, Mirko La Rosa, advises business owners on how to take advantage of social media platforms during the coronavirus pandemic

There is no doubt that these are tough times individuals and business in the world over. However, it is not all gloomy at least for business, according to social media expert, Mirko La Rosa. With rapidly changing market conditions due to COVID-19, communicating with customers via social media has become more important. According to Mirko, it is important for businesses to note that the pandemic has led to changes that should reflect their communication style with customers. 

Importance of Social Media in a Crisis like the Coronavirus Pandemic

According to report by eMarketer, Facebook recorded a 70% increase in the usage of all of its apps in March. This reveals that people are turning to these apps to keep them entertained, connected, and informed while they stay at home due to the pandemic. In response to the development, marketers are turning to methods like email and social media to continue to build a brand and engage customers. 

With the statistics coming from different social media platforms and the increase in their usage, it has become imperative for brands need to approach all their marketing, social media included, in an intentional way.

Know The Audience

The importance of this point cannot be overemphasized and it has become even more critical during times of crisis like this. Businesses need to understand their audience and relate with them in the best possible way to appeal to their feelings.

Focus Less on the Business, More on The Customers

Every business owners pay a lot of attention to their businesses and this point does not suggest that the KPIs should be totally forgotten. However, focusing more on the customers is more important during a global pandemic. 

Explore New Things

Now is the time for businesses to look at other social media strategies and platforms that they have always wanted to use or explore. Expanding the social media reach to new channels would also help businesses to test new content and the response of their audience to the strategy.

It is worth noting that this could be a bit confusing, particularly for business owners that are not too tech savvy. However, with the relatively abundant time available, things will get better with increased usage.

The tips from Mirko La Rosa as mentioned are just some of the many ways of getting more from social media amidst the coronavirus pandemic.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Black Banx Group — Third Quarter 2025 Results

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FOR IMMEDIATE RELEASE · Road Town, British Virgin Islands · October 30 2025

Black Banx reports USD 4.3 billion revenue and USD 1.6 billion pre-tax profit in third quarter 2025

Black Banx Group today announced its results for the third quarter ended 30 September 2025, delivering strong performance with further progress toward its full-year targets.

Key figures for Q3 2025:

  • Revenue: USD 4.3 billion
  • Profit before tax (PBT): USD 1.6 billion
  • Cost-to-income ratio: ≈ 62%
  • Customer base (period-end): ~92 million clients

YTD (first nine months) results: Revenue USD 12.7 billion, PBT USD 4.7 billion, positioning the Group on track toward its full-year ambitions of ~USD 17 billion revenue and ~USD 6.4 billion PBT.

“Our Q3 results reaffirm the scalability and resilience of our platform,” said Michael Gastauer, Group CEO. “By continuing to scale our client base, deepen engagement, and drive operational efficiencies, we maintain momentum toward our 100 million-customer milestone and full-year ambitions.”

Daniel Dumitrascu, Group CFO, added: “We are pleased to demonstrate sequential improvement in our cost/income ratio despite ongoing investment in growth markets. With the first nine months delivered, our Q4 plan is well calibrated to close the year strongly.”

Business highlights:

  • Net customer adds of approximately 8 million during Q3, bringing the total client count to ~92 million as of 30 September 2025. On pace for the 100 million-customer target by year-end.
  • Continued growth across emerging markets, driven by expansion efforts in Africa, South Asia and Latin America.
  • Strong transaction volumes across cross-border payments and cryptocurrency-adjacent services, contributing to top-line resilience.
  • Ongoing initiatives to optimise operations and automate processes delivered a sequential improvement in cost/income ratio to ~62% from ~64% in Q2.
  • Strategic investments sustained in growth markets while preserving profitability and shareholder value.

Outlook:

With three quarters behind it, Black Banx remains aligned with its 2025 full-year targets of approximately USD 17 billion in revenue and ~USD 6.4 billion in pre-tax profit. The company anticipates a seasonally stronger Q4 performance, underpinned by ongoing global client acquisition and further monetisation of its platform.

About Black Banx Group:

Black Banx Group is a global digital banking and fintech platform serving tens of millions of private and business clients across more than 180 countries. The Group offers seamless, borderless banking services, including multi-currency accounts, cross-border payments and cryptocurrency-compatible solutions. Headquartered in the British Virgin Islands, Black Banx is dedicated to innovation, financial inclusion and delivering value to its stakeholders.

Media Contact: 

Black Banx Media Relations
Email: [email protected]

Forward-looking statements: This press release contains forward-looking statements that involve risks and uncertainties, including statements regarding the Group’s business strategy, financial prospects, targets and trajectory. Actual results may differ materially from those anticipated.

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