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Why Alex Boro’s Model for Boro Inc Should Be Followed By Gen Z Entrepreneurs

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Alex Boro

Generation Z has the unique quirk of being brought up in the digital age- many can adjust to using all kinds of different technology quickly. Plus, being surrounded by it all the time, gives the generation a lot of chances to notice creative ways to use the tech.

Alex Boro was able to use social media, programming, knowledge of the shoe, and the famous app TikTok to gain success as an entrepreneur. This sort of thing can come naturally to innovative Gen Z kids, so they should be able to also follow his business model.

Boro Inc.’s Unique Business Model

Boro Inc. was designed by Boro before he started to work on his QuikTok project. Boro Inc. is a shoe resale platform that has been generating a ton of money in profits since he launched it. Boro Inc. also helps many sneaker lovers find their favorite brands at a lower cost.

Boro quickly learned how to develop his programs to get past many brand’s bot security detection- so that he could easily secure shoes for sneakerheads the out there. His inventory purchasing software has been able to bring in a large source of inventory for his company.

Gen Z can learn from this endeavor. Programming and their interest in computers can help them see new ways to use technology to discover new markets. Knowing how to use and develop their software would give them an advantage over other entrepreneurs who choose not to do so.

Develop Your Tech Skills

Alex Boro was able to succeed with his business model that revolved around his software tools. If you want to follow Boro’s model, any Gen Z’er should start working on their technology skills.

This does include programming, but also knowing how to use social media to the fullest extent- that way you can promote your brand and gain a following. The more that your audience shares and interacts with your social media content, the more awareness of your brand you can expect.

Boro was able to use this to help promote his ideas and Boro Inc. outside of just using his programs. By combining these methods, Boro developed his model that Generation Z entrepreneurs can follow.

Know How to Get Your Foot in the Door

Boro also was able to successfully gain the attention of many different celebrities during his time with Boro Inc. He made sure to deliver any larger orders personally and was sometimes invited in to see professional studios.

His hands-on approach to shoe sales was able to paint him in a positive light for the celebrities he visited- meaning that his brand was shared more among them.

Conclusion

Alex Boro employs a Generation Z tactic in his shoe resale company, Boro Inc. He has also used similar methods with his platform known as QuikTok.

Most of Boro Inc.’s business model revolves around using technology to the fullest. Developing his skills helped Boro pursue success.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

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Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.

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