Business
Why Alex Boro’s Model for Boro Inc Should Be Followed By Gen Z Entrepreneurs

Generation Z has the unique quirk of being brought up in the digital age- many can adjust to using all kinds of different technology quickly. Plus, being surrounded by it all the time, gives the generation a lot of chances to notice creative ways to use the tech.
Alex Boro was able to use social media, programming, knowledge of the shoe, and the famous app TikTok to gain success as an entrepreneur. This sort of thing can come naturally to innovative Gen Z kids, so they should be able to also follow his business model.
Boro Inc.’s Unique Business Model
Boro Inc. was designed by Boro before he started to work on his QuikTok project. Boro Inc. is a shoe resale platform that has been generating a ton of money in profits since he launched it. Boro Inc. also helps many sneaker lovers find their favorite brands at a lower cost.
Boro quickly learned how to develop his programs to get past many brand’s bot security detection- so that he could easily secure shoes for sneakerheads the out there. His inventory purchasing software has been able to bring in a large source of inventory for his company.
Gen Z can learn from this endeavor. Programming and their interest in computers can help them see new ways to use technology to discover new markets. Knowing how to use and develop their software would give them an advantage over other entrepreneurs who choose not to do so.
Develop Your Tech Skills
Alex Boro was able to succeed with his business model that revolved around his software tools. If you want to follow Boro’s model, any Gen Z’er should start working on their technology skills.
This does include programming, but also knowing how to use social media to the fullest extent- that way you can promote your brand and gain a following. The more that your audience shares and interacts with your social media content, the more awareness of your brand you can expect.
Boro was able to use this to help promote his ideas and Boro Inc. outside of just using his programs. By combining these methods, Boro developed his model that Generation Z entrepreneurs can follow.
Know How to Get Your Foot in the Door
Boro also was able to successfully gain the attention of many different celebrities during his time with Boro Inc. He made sure to deliver any larger orders personally and was sometimes invited in to see professional studios.
His hands-on approach to shoe sales was able to paint him in a positive light for the celebrities he visited- meaning that his brand was shared more among them.
Conclusion
Alex Boro employs a Generation Z tactic in his shoe resale company, Boro Inc. He has also used similar methods with his platform known as QuikTok.
Most of Boro Inc.’s business model revolves around using technology to the fullest. Developing his skills helped Boro pursue success.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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