Business

Why businesses need to be offering cryptocurrency payments

Published

5 years ago

January 28, 2021

In recent years, Bitcoin and other cryptocurrencies have emerged from the underground and have found their place in the mainstream worlds of finance, eCommerce, and business. But as a business owner, should you consider offering cryptocurrency payments? There are plenty of big names that already do and many benefits for you.

Big companies that use cryptocurrency

The widespread adoption of cryptocurrency has been driven in part by major retailers and service providers opting to offer cryptocurrency payment methods. Some of the world’s biggest companies offer payments in bitcoin, ether, and some other currencies.

For example, Microsoft, Overstock, Twitch, and AT&T all accept crypto payments. You can even pay for your Starbucks, Burger King, or KFC with Bitcoin if you so wish. For the adventurous amongst us, space travel via Virgin Galactic can be paid for with crypto, or you could just fly to Norway with Norwegian Airlines. Asides from the big names, it’s estimated that 36% of SMEs in the US, accept Bitcoin with some accepting other virtual currencies as well.

Why business should use cryptocurrency

There are several reasons why cryptocurrency payments are beneficial for businesses. Some of them will depend on the nature of the particular industry, but others are more general. Firstly, cryptocurrency is huge, and offering this service gives you a competitive edge over other businesses, as well as plenty of cool points. Furthermore, there are some 1.7 billion people across the world that do not have access to a bank account, let alone a card for online shopping. Providing crypto payments allows unbanked individuals to pay for goods and services online.

There is a global shift away from a cash-based economy and to a digital- economy. People are preferring to use electronic payments and, increasingly, digital currencies to transact online. Cryptocurrency payments, for example, are more secure than regular payments as they do not use personal details, and once the transaction is made on the blockchain, it is immutable. This means it cannot be changed, reversed, or tampered with in any way.

How to use crypto for business safely

The key to effective cryptocurrency payment integration is risk analysis and taking steps to protect yourself and your clients. One of the first things you should do is consider taking out insurance such as professional liability insurance. This will provide financial support for you in the case where you may have to defend yourself against a negligence claim made by a customer. This kind of insurance can be required by law in some jurisdictions or areas, but even if it’s not, it’s still worth getting as you never know what could happen.

Other ways to use crypto safely include onboarding a crypto payment processor. This will securely take care of all payments to and from your company and it will ‘lock-in’ rates at the value they were when the transaction was made. This will ensure you are protected should the value of the coin drop after the purchase has been made.

Integrating cryptocurrency payments into your business is something you will have to consider sooner rather than later. Why not take the plunge now and join the ranks of some of the most forward-thinking companies in the world.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

4 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.