Business
Young Entrepreneur, Shareezma Shishani’s Innovative Cosmetic Brand goes Global

Shareezma Shishani, a young entrepreneur is mixing her passion for beauty and innovation to make available useful as well as natural skincare products. She is into the new for a plant-based and natural skin care cream, Boost Balm Pegasus Blood Edition. It is a skin barrier cream that is produced by Boost Balm Cosmetics, a cosmetic product manufacturer and the brand has extended its reach at a global level.
Boost Balm’s Pegasus Blood Edition Skin Barrier Cream is produced by making use of skin barrier technology and stem cell technology (Phytosan K). Shareezma Shishani has struggled a lot to introduce this first-ever skin barrier cream in the markets of the US and the UK.
She had the idea of producing this skin barrier cream to help people deal with different skin problems in everyday life. She started working on her idea at the age of 23 in the year 2015 when she won a Grant at Halal Hi-Tech Challenge, a joint program by Agensi Inovasi Malaysia, PlaTCOM Ventures, and SME Corp.
In addition to the grant she received, the young entrepreneur utilized all her savings in the production of this cream. After intense research, development, and testing in the UK by a group of scientists and chemists, the product is introduced in the market. They have made use of a technology to form a barrier between the skin and chemicals in makeup products/air pollutants.
Boost Balm skin barrier cream acts as a skin healer, skin barrier, and skin primer. It is a non greasy primer that offers natural acne treatment. This makeup primer helps to shrink pores and lighten pigmentation. It is not just a suitable primer for oily skin but it also offers high protection for other skin types.
Boost Balm’s skin barrier cream contains natural ingredients such as Avocado oil, Hibiscus extract, willow bark extract, bearberry extract, soy stem cell, and geranium oil. All these help to provide various benefits to the skin. Shareezma Shishani is also working to introduce more innovative skincare products in the near future.
Business
What to Look for in an Enterprise Webcasting Solution

The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.
Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.
For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.
Scale and Performance Matter More Than You Think
It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.
Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.
The reality is, your message only lands if the technology holds up under pressure.
Security Isn’t Optional
In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.
Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.
Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.
User Experience Makes or Breaks Engagement
Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.
Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.
But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.
Because if people can’t easily join or follow along, your webcast risks becoming background noise.
Engagement is More Than Just Showing Up
In enterprise settings, communication can’t be one-way. True engagement requires interaction.
Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.
Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.
Data and Insights Drive Improvement
One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.
Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.
The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.
Flexibility for Different Event Types
Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.
The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.
Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.
Final Thoughts
Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.
With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.
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