Connect with us

Business

Young Entrepreneur, Shareezma Shishani’s Innovative Cosmetic Brand goes Global

mm

Published

on

Shareezma Shishani, a young entrepreneur is mixing her passion for beauty and innovation to make available useful as well as natural skincare products. She is into the new for a plant-based and natural skin care cream, Boost Balm Pegasus Blood Edition. It is a skin barrier cream that is produced by Boost Balm Cosmetics, a cosmetic product manufacturer and the brand has extended its reach at a global level.

Boost Balm’s Pegasus Blood Edition Skin Barrier Cream is produced by making use of skin barrier technology and stem cell technology (Phytosan K). Shareezma Shishani has struggled a lot to introduce this first-ever skin barrier cream in the markets of the US and the UK.

She had the idea of producing this skin barrier cream to help people deal with different skin problems in everyday life. She started working on her idea at the age of 23 in the year 2015 when she won a Grant at Halal Hi-Tech Challenge, a joint program by Agensi Inovasi Malaysia, PlaTCOM Ventures, and SME Corp.

In addition to the grant she received, the young entrepreneur utilized all her savings in the production of this cream. After intense research, development, and testing in the UK by a group of scientists and chemists, the product is introduced in the market. They have made use of a technology to form a barrier between the skin and chemicals in makeup products/air pollutants.

Boost Balm skin barrier cream acts as a skin healer, skin barrier, and skin primer. It is a non greasy primer that offers natural acne treatment. This makeup primer helps to shrink pores and lighten pigmentation. It is not just a suitable primer for oily skin but it also offers high protection for other skin types.

Boost Balm’s skin barrier cream contains natural ingredients such as Avocado oil, Hibiscus extract, willow bark extract, bearberry extract, soy stem cell, and geranium oil. All these help to provide various benefits to the skin. Shareezma Shishani is also working to introduce more innovative skincare products in the near future.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Turning Tragedy into Triumph Through Walking With Anthony

mm

Published

on

On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

Continue Reading

Trending