Lifestyle
Your Style, Your Way: Why Customers Love The Rare Gemstone Company’s ‘Design Your Own’ Jewelry Service

By: Georgette Virgo
In the era of personalization, consumers increasingly seek products that reflect their unique tastes and preferences. This trend is particularly evident in the jewelry industry, where consumers seek to transform expensive items into profoundly personal and customized pieces. Among the trusted names in bespoke jewelry design, The Rare Gemstone Company (RGC) stands out as a veteran, continuously drawing customers back for its personalized creations.
A Legacy of Customization
Founded in 1974, The Rare Gemstone Company has spent nearly five decades perfecting the art of custom jewelry design. Its “Design Your Own” service has become a cornerstone of its offerings, allowing customers to create unique pieces that reflect their style.
“Our clients come to us because they want something extraordinary,” says Antony Zagoritis, CEO of The Rare Gemstone Company. “They’re not just buying jewelry; they’re creating heirlooms that tell their personal stories.”
The company’s perspective on customized gemstones goes beyond simple alterations. It offers a comprehensive design experience combining state-of-the-art technology with traditional craftsmanship, certifying each piece is as unique as its owner.
When Technology Meets Personal Design
At the heart of The Rare Gemstone Company’s custom design service is its advanced Jewelry Design Wizard. This online tool revolutionizes customers’ interaction with the design process, offering an intuitive interface that allows users to experiment with different combinations of gemstones, settings, and metals.
Customers widely appreciate the wizard’s ability to calculate prices as designs evolve automatically. It eliminates the uncertainty often associated with custom jewelry, allowing clients to make informed decisions about their creations within budget constraints. For Zagoritis, this tool aligns with its promise of transparency and vision to help customers design customized gemstones easily.
“Our Jewelry Design Wizard is like having a virtual jeweler at your fingertips,” Zagoritis explains. “It empowers customers to explore their creativity while providing real-time pricing, making the entire process transparent and enjoyable.”
The Industry Advantage
The Rare Gemstone Company’s custom service is further distinguished by its extensive collection of rare and high-quality gemstones sourced by its GIA qualified gemologists. Specializing in Tanzanite, Tsavorite, and other African gems, RGC offers customers access to stones that are often difficult to find elsewhere.
“We source our gems directly from mines in East Africa,” Zagoritis notes. “These direct relationships with mine owners allow us to secure the finest gemstones as soon as they’re discovered. This means our customers have the first pick of truly exceptional stones for their custom pieces.”
The company’s extensive collection makes certain that each customer finds the perfect centerpiece for their design. The range of options from vibrant blue Tanzanites to lush green Tsavorites caters to diverse preferences and design visions.
Expert Guidance and Craftsmanship
While the online design tool offers convenience and creative freedom, The Rare Gemstone Company recognizes the value of expert guidance in the jewelry design process. This is why its customers can work closely with the company’s experienced designers, discussing style preferences, settings, and metal types of their customized gemstones.

Photo: The RGC CAD Team curing 3D Jewelry Prints
Zagoritis emphasizes that their design team doesn’t just translate ideas into jewelry; instead, they elevate them. The Rare Gemstone Company offers valuable insights to improve the overall sound design, like suggesting the ideal gemstone to complement a particular style, recommending harmonious color combinations, or highlighting subtle details that enhance the overall aesthetic.
“Our team brings years of combined experience to each project,” Zagoritis mentions. “This aptitude establishes that every custom piece is truly what customers imagine and even better.”
Once a design is finalized, The Rare Gemstone Company’s skilled artisans and goldsmiths bring the customized gemstone to life using state-of-the-art techniques and equipment. This blend of traditional craftsmanship and modern technology results in jewelry pieces of exceptional quality and beauty.
The Rare Gemstone Company Difference
The Rare Gemstone Company’s quality, transparency, and prioritizing customer satisfaction have earned it a loyal following. The Rare Gemstone Company subjects each custom piece to rigorous quality checks and provides comprehensive documentation, including GIA system Gemstone, grading, and provenance reports.

Photo: Custom Earrings created by the RGC Design Team
“Trust is paramount in our high-stakes industry,” Zagoritis emphasizes. “We make sure our customers have complete confidence in their purchases by providing detailed documentation and using advanced technologies like 360-degree view, micro laser inscription, and even Provenance blockchain technology.”
The Rare Gemstone Company recognizes that every custom jewelry piece holds a unique and personal story. It understands that these customized gemstones are more than just accessories; they symbolize love, milestones, and individual expression. This appreciation behind each design drives the company to be part of every customer’s journey.
For the last 50 years, whether it’s an engagement ring marking the beginning of a lifelong commitment, a pendant celebrating a small win, or a pair of earrings honoring a cherished memory, The Rare Gemstone Company has treated each project with the utmost care and passion as if it were its own story to tell.
Lifestyle
How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

By Michelle Snow
Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.
Enchanted By Nature
Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.
Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.
The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.
Lithios Beverages
Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market.
The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”
A Rising Tide for Wellness Tourism
Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.
Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.
The Next Phase
Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.
The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.
The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”
Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact.
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