Entertainment

YouTubers Are Optimistic About Xigua Video Becoming Their Optimal Choice of Platform in the Chinese Market

Published

5 years ago

February 23, 2021

In recent years, YouTubers’ presence in the Chinese market has increased drastically as many creators chose to add Xigua Video as a new advancing platform in China. For example, YouTubers Dallmyd (represented by Night Media) and Colin Furze (represented by The Soho Agency), who have over 10,000,000 subscribers each on YouTube, recently created their account exclusively on the Chinese leading video platform Xigua Video earlier this year.

According to the Career Development Report for Medium-Length Video Creators, middle video subscribers reached 605 million over the past year, accounting for 64% of all Chinese internet users. This prospect is promising for many international YouTubers. However, as creators enter the Chinese market, urgent issues such as localizing contents and attracting targeted viewers have become rising issues that need to be addressed for them.

In October 2020, Ren Lifeng, head of product of Xigua Video, explained the concept of “Medium-Length Video” publicly for the first time, namely, videos ranging from 1-30 minute. Compared to the short videos, most medium-length videos are presented on a horizontal screen with a high proportion of PGC (professional-generated content), requiring more refined production from creators.

Xigua Video is optimistic about the development prospects of medium-length videos and is committing its resources to this arena. This presents a rare opportunity for international YouTubers who mainly focuses on creating medium-length contents.

Mike Chi, CEO of CNP Digital Inc, noted that there’s growing interest in the Chinese video market by international YouTubers. Xigua Video provides the opportunity for these creators to expand their following and viewership. The Chinese consumer market presents these influencers with new brands to collaborate with and as these influencers grow in popularity in China, they become even more attractive to lucrative sponsorships from global brands.

It is significant to note that Xigua Video’s biggest advantage is in the number of viewers, with personalized recommendation, brand reputation and its collaboration with Douyin and Toutiao. This enables diversified content distribution and accelerated breakthroughs.

In addition, Xigua Video has its unique benefits in commercialization and operation. Xigua Video could help creators with diversified monetization policies on top of localizing their contents more efficiently with their professional teams. Recently, Xigua Video set aside RMB 2 billion for the creators of medium-length video, in particular, creators under the knowledge category.

Currently, international creators on Xigua Video are attracting more and more attention. For example, Dallmyd’s channel received 1 million views within 48 hours of creating an account on Xigua Video. Through diving, mining, and looking for treasures, Dallmyd not only popularized diving, a niche sport, but also brought viewers a novel experience of opening a blind box. The video released by Dallmyd instantly went viral, striking heated discussion. He spent more than ten hours to find a lost GoPro full of memories underwater and kindly returned it to the owner. Netizens praised him for this action as they realized the true value of the item.

Another creator, Colinfurze, also gained almost 100K subscribers on Xigua Video within 1 week of being onboard, earning the title as the fastest growing channel in the tech genre on Xigua. Colinfurze is known as the “Crazy Englishman” and is becoming increasingly famous worldwide thanks to his amazing inventions, unique devices, and crazy mechanical experiments. His inventions have achieved 5 Guinness World Records, including the world’s fastest toilet. Most of Colin Furze’s inventions are based around daily life activities, making the design and materials easily accessible everywhere. His content features an unrestrained style with the occasionally embedded British rock humor.

Apart from Dallmyd and Colinfurze, many other YouTubers have also created their channels on Xigua Video to present their personalized contents to viewers. For example, the “Brave Wilderness” shows viewers adventure stories with all kinds of animals; Shandor Larently, who is the key member of YouTube channel Beastly, takes viewers to the mysterious and vast African prairie; Super star Akon chose Xigua Video as a key platform to form a close connection with his Chinese fans. Lastly, as content creators such as 3Blue1Brown posts bilingual videos, including English and Chinese, more users are able to study higher mathematics easily, forming more interest in the matter.

Last but not least, Xigua Video, having over 3.2 million creators, has already built a mature and diverse content system of its own. Top Xigua creators, such as Teacher Li Yongle and watchmaker Daneng, have extensive social influence and responsibility to bring valuable content to Chinese users.

As the demand for medium-length video content grows rapidly, Xigua Video will meet the needs of customers with a variety of unique content. With the entering of more and more new creators, Xigua Video is looking forward to seeing more individualized and entertaining high-quality contents being generated as creators share a part of their interests and insights into the world.

Entertainment

Take the Gig, Meet the People, Build the Life: Sarah Angel’s Real Talk for Musicians

Published

4 weeks ago

January 16, 2026

Jonathan Grilli

Too many talented musicians spend the early years of their careers standing still, waiting. Waiting for the “right” gig. Waiting to be discovered. Waiting until they feel completely ready. But while they hesitate, others with less experience but more urgency are out there taking the jobs, building connections, and gaining ground.

Sarah Angel has seen this happen again and again. A successful live entertainer and founder of Posh Piano, she didn’t wait for a perfect opportunity to appear; she built her career by saying yes to what was already in front of her.

Sarah’s journey didn’t begin with a business plan. It began on stage, performing at corporate gigs and high-end events. For a while, she did what many musicians do: she showed up, played the set, and collected the paycheck. But the turning point came when she realized how much more others were earning off her talent. While she was being paid a small cut, the booker was making thousands. That gap shifted everything. She didn’t get angry, she got to work.

Sarah learned to run sound, bought her own equipment, built piano shells to give her setup a polished look, and began booking directly. Before each event, she would spend hours hauling gear and setting up the space herself. She didn’t wait for anyone to hand her a better gig; she created it. That same mindset carries into how she mentors and advises young musicians today.

For Sarah, one of the biggest traps new performers fall into is comparison. Instead of focusing on their own style and voice, they mimic what’s already out there. But copying someone else won’t lead to a sustainable career. What matters most is figuring out what makes you different and building on that. Your individuality is not a risk; it’s the foundation of your career.

Equally important, she says, is learning to say yes more often. Not every opportunity will be glamorous or well-paid. But every job is a chance to meet someone new, gain experience, or get your name in front of people who can open doors down the road.

This is where so many early careers stall, not because of a lack of talent, but because of hesitation. When performers constantly hold out for something better, they miss what’s right in front of them. Taking one job often leads to five more. And even if a gig doesn’t seem ideal at first, it often brings value in ways that are not obvious right away.

Sarah compares it to building momentum. Each job adds to your experience, your network, and your visibility. It’s not just about stacking performances, it’s about putting yourself in motion. The more active you are, the more people think of you when opportunities come up. That kind of consistency can’t be faked, and it can’t be replaced with a few viral moments online.

Another common challenge she sees is indecision. Musicians who spend too much time analyzing every offer often lose out on real growth. Taking action, even imperfectly, leads to more progress than standing still. Not every gig will be a perfect fit, but most will teach you something valuable.

Over the years, Sarah has also learned to be intentional about who she surrounds herself with. She chooses to work with musicians who are not just talented, but reliable, respectful, and open to learning. Attitude often matters more than technical skill. It’s easier to grow as a musician than to fix a lack of work ethic.

Sarah Angel’s career didn’t come from waiting or wishing. It came from working. She showed up, learning as she went, and made smart choices when it counted. The music industry doesn’t reward perfection, it rewards presence, action, and growth over time.

If you are serious about building a career in music, start with what’s in front of you. Take the gig. Meet the people. Build a life. One step at a time.