Entertainment

YouTubers Are Optimistic About Xigua Video Becoming Their Optimal Choice of Platform in the Chinese Market

Published

5 years ago

February 23, 2021

In recent years, YouTubers’ presence in the Chinese market has increased drastically as many creators chose to add Xigua Video as a new advancing platform in China. For example, YouTubers Dallmyd (represented by Night Media) and Colin Furze (represented by The Soho Agency), who have over 10,000,000 subscribers each on YouTube, recently created their account exclusively on the Chinese leading video platform Xigua Video earlier this year.

According to the Career Development Report for Medium-Length Video Creators, middle video subscribers reached 605 million over the past year, accounting for 64% of all Chinese internet users. This prospect is promising for many international YouTubers. However, as creators enter the Chinese market, urgent issues such as localizing contents and attracting targeted viewers have become rising issues that need to be addressed for them.

In October 2020, Ren Lifeng, head of product of Xigua Video, explained the concept of “Medium-Length Video” publicly for the first time, namely, videos ranging from 1-30 minute. Compared to the short videos, most medium-length videos are presented on a horizontal screen with a high proportion of PGC (professional-generated content), requiring more refined production from creators.

Xigua Video is optimistic about the development prospects of medium-length videos and is committing its resources to this arena. This presents a rare opportunity for international YouTubers who mainly focuses on creating medium-length contents.

Mike Chi, CEO of CNP Digital Inc, noted that there’s growing interest in the Chinese video market by international YouTubers. Xigua Video provides the opportunity for these creators to expand their following and viewership. The Chinese consumer market presents these influencers with new brands to collaborate with and as these influencers grow in popularity in China, they become even more attractive to lucrative sponsorships from global brands.

It is significant to note that Xigua Video’s biggest advantage is in the number of viewers, with personalized recommendation, brand reputation and its collaboration with Douyin and Toutiao. This enables diversified content distribution and accelerated breakthroughs.

In addition, Xigua Video has its unique benefits in commercialization and operation. Xigua Video could help creators with diversified monetization policies on top of localizing their contents more efficiently with their professional teams. Recently, Xigua Video set aside RMB 2 billion for the creators of medium-length video, in particular, creators under the knowledge category.

Currently, international creators on Xigua Video are attracting more and more attention. For example, Dallmyd’s channel received 1 million views within 48 hours of creating an account on Xigua Video. Through diving, mining, and looking for treasures, Dallmyd not only popularized diving, a niche sport, but also brought viewers a novel experience of opening a blind box. The video released by Dallmyd instantly went viral, striking heated discussion. He spent more than ten hours to find a lost GoPro full of memories underwater and kindly returned it to the owner. Netizens praised him for this action as they realized the true value of the item.

Another creator, Colinfurze, also gained almost 100K subscribers on Xigua Video within 1 week of being onboard, earning the title as the fastest growing channel in the tech genre on Xigua. Colinfurze is known as the “Crazy Englishman” and is becoming increasingly famous worldwide thanks to his amazing inventions, unique devices, and crazy mechanical experiments. His inventions have achieved 5 Guinness World Records, including the world’s fastest toilet. Most of Colin Furze’s inventions are based around daily life activities, making the design and materials easily accessible everywhere. His content features an unrestrained style with the occasionally embedded British rock humor.

Apart from Dallmyd and Colinfurze, many other YouTubers have also created their channels on Xigua Video to present their personalized contents to viewers. For example, the “Brave Wilderness” shows viewers adventure stories with all kinds of animals; Shandor Larently, who is the key member of YouTube channel Beastly, takes viewers to the mysterious and vast African prairie; Super star Akon chose Xigua Video as a key platform to form a close connection with his Chinese fans. Lastly, as content creators such as 3Blue1Brown posts bilingual videos, including English and Chinese, more users are able to study higher mathematics easily, forming more interest in the matter.

Last but not least, Xigua Video, having over 3.2 million creators, has already built a mature and diverse content system of its own. Top Xigua creators, such as Teacher Li Yongle and watchmaker Daneng, have extensive social influence and responsibility to bring valuable content to Chinese users.

As the demand for medium-length video content grows rapidly, Xigua Video will meet the needs of customers with a variety of unique content. With the entering of more and more new creators, Xigua Video is looking forward to seeing more individualized and entertaining high-quality contents being generated as creators share a part of their interests and insights into the world.

Entertainment

When Motherhood Meets the Mic: Stacey Jackson’s Story Sings Its Own Soundtrack

Published

3 hours ago

December 13, 2025

Jonathan Grilli

Stacey Jackson doesn’t take herself too seriously, and that might be the secret to her success. She’s the first to admit that her latest project, How a Gangsta Rapper Made Me a Better Mom (Integrated Musical Edition), began with laughter. “The title came from a moment of total chaos and comedy in my real life, juggling my kids, my career, and all the curveballs in between,” she says. “At the point I found myself working with an actual ‘gangsta rapper’, and the clash of worlds was so surreal, my son blurted out ‘Mom, how about calling the book How A Gangsta Rapper Made Me a Better Mom?’ And it just stuck with me.”

It’s the kind of moment that defines Jackson’s brand of honesty, a combination of humor and heart that turns the chaos of daily life into something both relatable and inspiring. “The phrase may have started as a bit of a joke… but the more I thought about it, the more I realised how true it was. That experience (and the people I met along the way) genuinely changed how I parent, how I view and teach my kids about drive and ambition, and how I navigate life as a woman trying to do it all. So the title is cheeky, yes but it’s also honest.”

That mix of playfulness and sincerity runs through the entire project. How a Gangsta Rapper Made Me a Better Mom isn’t just a memoir it’s a musical novel, a storytelling format that merges fiction, sound, and emotion. “Honestly? I’ve always seen life like one big music video, scenes, moods, characters and music has always been the emotional thread that ties it all together for me,” Jackson says. “So when I started writing this story, I couldn’t not hear the songs that went with it. I thought, what if the characters in the book had their own voices literally through music? That’s when it hit me: what if a novel could be heard as much as read?”

It’s a question only Jackson could ask and actually answer. The book allows readers to hear songs as they appear in the story. “For the paperback we’ve included QR codes throughout the story where the song appears (direct links to all music platforms on an e-book) so that readers can instantly listen to the tracks that align with certain scenes or characters,” she explains. “For the audiobook, we took it a step further: the music is actually woven into the narration. The tracks are part of the whole immersive experience much like a film score or a musical.”

Her confidence in crossing genres from pop to publishing to tech innovation didn’t come from comfort zones. Jackson credits her past collaborations for teaching her how to take risks. “Working with someone like Snoop was a game-changer,” she says. “It showed me what it meant to blend worlds, to find common ground through music even when you come from totally different backgrounds. That spirit of collaboration and that sense of humour and grit absolutely influenced the tone of the story. You’ll see it in the character of ‘The Most Famous Rapper in the World’ he’s not based on Snoop, but let’s just say I borrowed some of that larger-than-life charisma.”

Behind the glitz of the project lies a deeply personal truth: Jackson knows what it’s like to be stretched thin, to juggle family, art, and the expectations of the world. “While the plot is fictional, the emotional heart of it is deeply personal,” she says. “Like Stephanie Bloom, I’ve had to juggle a million roles: mom, wife, performer, businesswoman all while chasing dreams that sometimes felt a bit… delusional. I know what it’s like to be underestimated, to start again, and to fight for your creative voice.”

That battle fought with humor and resilience fuels the book’s message. “At its core, it’s about second chances, finding your voice, and refusing to let age, motherhood, or society box you in,” Jackson says. “It’s about stepping into your power, even if it looks messy or unconventional. It’s also about grief, resilience, and the beauty of reinventing yourself and doing it with humour and heart.”

But make no mistake: this isn’t just an emotional journey. It’s also a technical feat. “Syncing the timing of the book release with the music production was a bit like conducting an orchestra while tap dancing,” she says with a laugh. “Then there were the logistics of making sure QR codes worked… and that the audiobook format allowed music integration without disrupting the listening experience. It was a lot of back-and-forth with engineers, designers, and tech partners. But I had an amazing team, and we just kept pushing boundaries until it all came together.”

Like her heroine, Jackson isn’t content to stay still. She’s already imagining future chapters, sequels, new formats, fresh reinventions. “I really do feel that audiences today want more than just a book or an album; they want experiences,” she says. “We’re already used to streaming, binge-watching, interacting across platforms… So why not apply that to storytelling? For me, this is just the beginning.”

And for someone like Stacey Jackson whose career has thrived on laughter, chaos, and pure creative courage it’s easy to believe her story is only growing stronger.