Business

10 Areas of Operation Your Business Needs to Improve

Published

6 years ago

September 23, 2020

Most businesses operate inefficiently in at least some ways, but how can you tell which areas need improvement, and how can you improve them? Identifying these problem areas and working to fix them is vital if you want your business to succeed.

In this guide, we’ll discuss how to improve the areas of your business that are struggling the most, and the areas that can most benefit from improvement.

How to Improve a Business

In the next section, we’ll discuss 10 of the operating areas most likely to need improvement. But how can you plan to improve something you didn’t even know was inefficient?

According to Chicago management consulting firm AArete, one of the most important concepts is quantification. You need to be able to quantify your goals, measure your current performance, apply changes, and measure how your performance changes; if you can objectively measure an improvement, you’ll know your strategies were successful. Quantification is easier in some contexts than others; for example, you may be able to increase sales from $2 million per year to $2.8 million per year, or you may be able to cut hours wasted from 100 per week to 40 per week. In any case, you’ll need to have some way to track your performance, before and after your strategic changes.

As for the specific tactics meant to “improve” a certain area of your business, those will vary depending on the area you’re working on and what you’re trying to achieve.

Key Areas to Improve

These are some of the most common areas of operation that businesses need to improve:

Goals and strategic imperatives. First, you may need to address your high-level goals and strategic imperatives. Oftentimes, businesses struggle simply because they don’t have direction—or because their direction is poorly defined. For example, let’s say your business has been stagnant for a few years, seeing little to no growth; which goals are you trying to meet, and which strategies are you applying to achieve those goals? If you have a lack of specificity, or if your goals are somehow untenable, the stagnation is unsurprising.
Expense management. Chances are, your business is spending more money than it needs to in at least one area. You may have hired too many people too quickly, you may be overpaying for your lease or your utilities, or your cost of raw materials may be exorbitant. Identifying and trimming down these expenses will help you operate in a lean (and profitable) way.
Financial tracking and monitoring. Most businesses have an accounting department responsible for keeping track of their spending and revenue, but that’s not a guarantee that you’re tracking things correctly. If you’re not actively looking at the right trends, or if you’re not tracking every dollar precisely, it could come back to hurt you.
Marketing and advertising. One of the most reliable ways to grow a business is through marketing and advertising, but there are a lot of ways your marketing strategy can go wrong. You can pursue the wrong target audience, invest in the wrong strategies, or simply overspend on your campaign, ruining your ROI. It’s important to take a critical look at your marketing and advertising strategies, analyzing them for effectiveness and bottom-line value to your business. Weed out the tactics that don’t work and keep experimenting with new ones.
Data analytics. Data is becoming increasingly important for modern businesses, thanks to competitive pressure and more accessible technology. But to use data effectively, you have to gather the right data, use the right tools, and apply the right types of analyses. For inexperienced businesses, this can be overwhelming; inaccurate data, poor analytics, or incomplete tools can compromise an otherwise promising data analytics strategy.
Competition analysis. Most businesses start out with a business plan that sketches out a competitive analysis, but your competition analysis shouldn’t end here. In fact, you should be analyzing your competition constantly. If you’re not actively watching what your competitors are doing and finding new ways to outcompete them, you’re quickly going to become outclassed by your rivals.
Sales. Depending on the nature of your organization, you’ll also need to worry about sales. How are your salespeople spending the hours of their day? How many sales are they closing, compared to how many leads they’re getting? How can you help your team land more sales while simultaneously improving their time efficiency?
Employee morale and motivation. Employee performance is important, but so is employee retention. Too many businesses neglect employee morale and motivation as critical factors for success. What are your employees thinking and feeling? Are they satisfied with their working conditions and with their potential for the future? How can you make them feel better about their positions?
Communication efficiency. Few organizations are operating at peak communicative efficiency. In some cases, businesses are plagued by poor communication habits, from time-wasting meetings to emails without subject lines. In other cases, the root cause is a lack of access to the right tools and technologies to support good communication. No matter what, it’s your job to improve communicative efficiency, reduce miscommunications, and ensure nothing gets lost in the process.
Inter-departmental collaboration. Too often, departments within large organizations turn into isolated silos; the people within those departments become self-contained, and each department develops its own micro-culture and communication styles. Accordingly, departments find it more difficult to collaborate and communicate with each other. Some departments, like sales and marketing, need each other to thrive, so it’s imperative to break these silo barriers down. You can do this with a mix of strategies, including cross-training, hybrid roles, and departmental blending.

Even after addressing these common areas, there will always be room for improving your business. There will be old inefficiencies to address, new techniques and technologies to experiment with, and inventive ways to transform your business. The most successful companies are the ones that remain perpetually adaptable, constantly evolving in response to new conditions and improving their overall functionality.

Business

Why Victorious PR is the Leading PR Agency for AI Companies

Published

3 hours ago

April 24, 2026

Matthew Wiles

Key Takeaways

Victorious PR helps AI companies turn complex, technical products into clear, compelling narratives that earn coverage in top-tier outlets like Forbes, VentureBeat, and TechCrunch.
Through campaigns for companies like Olas and Cluely, Victorious PR has consistently transformed emerging AI startups into recognized voices with strong media presence and industry credibility.
Victorious PR operates on a weekly placement model that builds compounding visibility rather than relying on isolated press releases that fade quickly.

An AI founder builds technology that could transform how entire industries operate. The product works. The team is strong. However, when investors search for the company name, they find nothing. When enterprise buyers evaluate vendors, the startup gets filtered out because nobody on the committee recognizes it. The engineers the founder wants to recruit are joining competitors with inferior products and louder profiles.

This visibility gap kills promising AI companies every year. According to Statista, the global AI market is projected to reach $347 billion in 2026, with 37 percent annual growth expected through 2031. Thousands of startups are competing for the same investors, talent, and customers. Strong technology is no longer enough to stand out.

Victorious PR has built its reputation by closing that gap for founders who refuse to let great products die in obscurity. The agency blends deep understanding of emerging technologies with established relationships across the publications that influence how innovation is covered.

An Agency Built During Uncertainty

Victoria Kennedy founded Victorious PR in 2020, launching at the height of the pandemic when most businesses were scaling back. The agency reached seven-figure revenue within its first year. Victoria’s background differs from most PR founders. She is a Wall Street Journal bestselling author, TEDx speaker, and member of both the Rolling Stone Culture Council and the Fast Company Executive Board.

Before starting the agency, Victoria built a career as a classical opera singer, touring Europe and performing alongside artists like Andrea Bocelli. That experience in performance and personal branding shaped how she approaches client work today.

The agency operates on a press-every-week model. Clients do not wait months between placements, hoping something lands. They move through a steady stream of podcast appearances, thought-leadership articles, and features in respected publications. This consistency compounds over time, building brand recognition that shapes investor decisions and strengthens customer trust.

Victoria describes her philosophy directly. “I built this company with one goal in mind,” she says. “To lead with integrity and help impactful leaders and businesses be seen and heard to have a greater influence on the world.”

Campaigns That Produced Measurable Results

David Minarsch, CEO of Olas, faced a difficult challenge. Olas builds user-owned AI agents on blockchain infrastructure, positioning itself against centralized players like OpenAI. Despite raising $13.8 million, the company struggled to gain visibility outside technical circles. The technology worked, but the broader audience that needed to hear about it was not paying attention.

Victorious PR positioned David as a thought leader through ghostwritten op-eds and expert commentary that connected Olas to larger shifts in AI development. Coverage landed in VentureBeat, CoinDesk, Mashable, Forbes, Fast Company, and USA Today. The campaign generated placements in more than 100 publications, helping Olas reach the mainstream tech audience it needed.

Roy Lee, co-founder and CEO of Cluely, faced a different version of the same problem. Cluely had built an AI meeting assistant that worked well, but Lee needed visibility to attract serious investor attention. Victorious PR launched a campaign that secured coverage in TechCrunch, Business Insider, Bloomberg, Fast Company, Benzinga, Hackernoon, and MSN.

The press exposure put Cluely on the radar of major investors, resulting in a $20 million raise that included $15 million from Marc Andreessen at a16z. The coverage accomplished what cold outreach could not. It brought the right people to Lee’s door.

Why AI Companies Need Strategic PR Now

AI technology is often complex and misunderstood. Investors hesitate to fund projects they cannot explain to their partners. Enterprise buyers need confidence that a vendor will still be in business in two years. Generic PR approaches fail because they do not address these specific challenges.

Effective AI PR requires translating technical innovation into narratives that resonate beyond technical audiences. This means connecting product capabilities to business outcomes that journalists, investors, and customers actually care about. It means identifying angles that make a company newsworthy within the context of trends editors are already tracking.

The Victorious PR team focuses on finding the most compelling aspects of each client’s story and framing them within larger industry conversations. For AI companies, this often means linking technical work to discussions around autonomous agents, enterprise automation, and the intersection of AI with other emerging technologies. The approach has enabled the agency to build relationships with editors at publications including Forbes, Bloomberg, and Wired.

Their client roster includes partnerships with NVIDIA, Solana, and Olas. Placements span Forbes, VentureBeat, Fast Company, CoinDesk, and more than a hundred other outlets that influence how tech decision-makers think about innovation.

The companies that win in AI will not always be those with the best technology. They will be those who can explain why their technology matters and build brand recognition that influences decisions before the first pitch meeting.

About Victorious PR

Victorious PR is an award-winning full-service PR agency that helps businesses get featured in industry-specific media, local press, podcasts, and top publications to be seen as industry leaders in their fields. They have won numerous awards, such as the Global 100 Award for Best Public Relations & Communications Business of 2026, and are members of both the Rolling Stone Culture Council and the Fast Company Executive Board. To book a call to become the #1 Authority in your niche, click here: victoriouspr.com.