Business

8 Proven Ways to Leverage Mobile Technology in Marketing

Published

4 years ago

September 23, 2020

Matthew Wiles

With a range of diverse applications available today, people stay glued to their smartphones.

From social media to games, work, productivity, and communication, the options are endless.

Regardless of what you need, chances are there’s an app for it.

Leverage the power of mobile apps for advertising your products and services. It’s a brilliant investment since your target audience spends lots of time on smartphones. Make your brand available on mobile apps and websites.

Mobile devices support real-time connection to a global audience. Your followers can interact with your brand.

Consider these tips to help you leverage the popularity of mobile devices. Use the ideas to improve your marketing strategy and grow your brand image.

How to Get the Best Out of Mobile Technology for Your Business

1. Geo-oriented Mobile Advertising

Mobile advertising targeting a particular location is an excellent way to reach potential customers.

When smartphones enter a location, they advertise your business on websites and apps the user visits.

It is a perfect method for promoting local businesses. Local events and marketing campaigns can enjoy this approach.

Geo-oriented mobile advertising helps you share brand information to people in a particular location. Inform them of business openings, new products, and updates.

Create content to get attention in the region.

Mobile devices display your ads on websites and apps people use in the target location. When people read the advert, you can communicate with them even after they leave the territory.

Use an effective mobile advertising campaign to promote your brand in a target location.

2. Get a Mobile App

Brand image is a vital part of successful businesses. Your business must compete on relevant market platforms to succeed.

Businesses use mobile apps to extend their services to their target audience.

Develop a mobile app to exploit the influence of smartphones. You could build a productivity app to complement the products and services you offer.

Use push-notifications from your app to the customer’s phone to share new deals, offers, and news.

3. Adjust Your Display for Small Screens

You should adjust your website or online shop for smaller mobile screens. If your website doesn’t load fast or fit the screen, its authority and SEO ranking will drop.

Search engines offer reliable websites to its users. Without a mobile-friendly site, you get poor search engine rankings.

Your business can enjoy this regardless of your interest in mobile marketing. Try to optimize the layout of your website for mobile devices. Be consistent with brand image, from your domain name to the layout proper.

4. Write shorter blog posts

If you run a blog, you must create engaging content for mobile users. While long-form articles are good for rankings, bounce rates and user engagement affect your website’s quality.

You should produce simple articles with lots of images. Infographics make interesting reads and smartphone users can access useful information without unrelated text.

5. Create Brand Stickers and Emojis

Brand stickers and emojis are excellent ways of selling your brand to smartphone users. Produce designs with your business name and logo.

Smartphone users download sticker packs for apps such as WhatsApp, iMessage, and Messenger. Colourful brand stickers and emojis are popular among smartphone users.

Using these tools can help your business gain attention.

6. Use Social Media

Today, people use social media platforms such as Twitter, Instagram, and Facebook on their mobile phones. Use these popular social media sites to promote your brand.

It is an excellent choice for marketing on a small budget. Make sure your content supports mobile viewing.

If you want to post a video on your Facebook page, make sure you use the right format. Adding subtitles to the video helps viewers understand your message.

In addition, people who don’t enable sound still get the gist.

Post to social networks regularly with engaging and thought-provoking content. Your posts should encourage your followers to explore your brand.

7. Use SMS Notifications

SMS notification is the most effective way to send your message to customers. Users will open and react to text messages.

Try not to bombard your clients with information. Mobile users can unsubscribe or block further messages if you abuse the opportunity.

Draft your messages with intent, remove irrelevant text, and make your message direct. Limit messages to important updates on products and services.

Give subscribers rewards to make sure they stay loyal to your brand. Rewards help you connect with your audience on a personal level.

For instance, add discounts on products or services for new customers. Offer them discount codes on your app or online store. It’s a small price compared to what you gain from keeping your customer base.

Another crucial point is to find your main customers and understand their needs. A majority of these users share location, interests, or traits. Adjust the language and tone in your messages and updates to connect with them.

Personalized messages go a long way in making customers satisfied. Create scheduled messages carrying the subscriber’s name for an engaging personality. Make sure you read up on the latest sms trends before starting your campaign.

8. Use Email Advertising

Email is another popular marketing platform. The number of email users is on the rise, particularly with easy access on mobile devices. Users can check their emails with a swipe on their mobile phones.

Using email marketing helps you reach your customers. Users are open to reading emails and follow up on your CTA’s. When drafting marketing emails, keep mobile device users in mind.

Email is a prime hunting ground for new leads, don’t miss out!

Optimize the contents of your email for mobile devices and test your CTA buttons. You don’t want users unsubscribing because they can’t read the text or load images.

In addition, poor optimization could put your emails in the customer’s spam folder.

Key Takeaway

Mobile technology offers businesses a competitive edge in today’s market. Smartphones are becoming the go-to choice for people to access content and view marketing materials.

You’ll appreciate the influence of mobile devices on user engagement through these marketing options.

Explore the possibilities listed above and choose what works best. Consider fresh ideas to use the influence of mobile devices to promote your brand.

SMB’s (small-to-medium-sized businesses) can use the popularity of mobile tech to aid growth.

Mobile technology is cheap and easy to use as a marketing approach.

It offers a direct communication line to your audience and measurable yardsticks for success.

Business

From Contracts to Counsel: Your Essential Guide to Hiring a Probate Attorney in Chicago

Published

3 weeks ago

March 31, 2024

Matthew Wiles

Like many people, you’ll come across the term probate after a loved one, such as a parent or spouse, passes away. So, what is probate, and why do you need an attorney for it? As defined in Forbes, probate is a legal process that occurs after death. It entails transferring the assets of the decedent (the person who passed) to beneficiaries named in their last will.

With that in mind, having a probate lawyer by your side is essential. The last thing you want to do is deal with the legal complexities of settling a loved one’s estate while grieving. A probate lawyer oversees the validation of the deceased’s will and the fair distribution of assets among family members. One challenge lies in finding a top-quality probate lawyer.

In this guide to hiring a probate attorney in Chicago, we’ll discuss the tips to identify the right legal professional for probate proceedings.

Understand the Responsibilities of a Probate Lawyer

It’s difficult to hire a talented probate lawyer when you don’t know what they do: Start by understanding the roles they play.

When you work with a Chicago probate lawyer, some tasks they might do include:

Act as an estate executor or administrator
Collect proceeds from the life insurance policies of the deceased
Identify and secure the decedent’s assets
Get an appraisal for the deceased’s estate
Pay debts and resolve estate tax issues
Prepare and file documents required in probate court
Transfer assets to rightful heirs
Represent you in litigation proceedings if someone challenges or contests the will

A probate lawyer could also help you and your family navigate state inheritance laws if a loved one dies without a valid will. That way, you can avoid unnecessary taxes or other ramifications of not creating a will, such as losing ownership rights of the deceased’s business or financial support.

Search for Lawyers Online and Offline

You’re probably thinking, where do I find the best lawyer to hire? You could seek referrals from friends or colleagues. Friends who worked with probate attorneys before might provide important details, such as how the lawyers communicate and handle the probate process.

Alternatively, do a simple online search using the terms “probate lawyer near me” or “probate attorney in Chicago.” Go through various websites or online directories and write names of lawyers with positive ratings and customer testimonials. Then, contact the potential lawyers to set up free consultations. Note that not all legal professionals offer free consultations, so make sure to ask before setting a time in your calendar.

Ask the Right Questions

A free consultation provides opportunities to ask questions to better understand if the lawyers in question have the qualifications to handle your probate case.

Four questions you might ask attorneys during the initial meeting may include:

Do You Have Experience in Probate Law?

When evaluating lawyers, prioritize experience. An experienced probate lawyer is aware of common pitfalls that can result in the probate petition being postponed or dropped by a judge. To feel more comfortable about an attorney’s expertise, ask them if they’ve handled probate cases similar to yours before.

For example, let’s say the deceased owned a substantial estate or had complicated assets like royalties and mineral stocks. Working with an attorney with a track record of successfully handling cases like that could save you time and money in the long run.

What Do Other Clients Say About You?

Experience alone doesn’t make a probate lawyer perfect for your case. Look for someone with an outstanding reputation. These reviews likely live on Google next to their business profile or are featured on their website. If you can’t find any endorsements, ask for testimonials written by past clients.

One point to focus on is what reviewers say about the lawyer’s efficiency and speed. Beyond that, does the lawyer offer expert guidance, conflict mitigation, and proper asset management during probate?

A probate attorney in Chicago, IL, should be an efficient expert in asset preservation. This can be crucial to helping avoid hefty taxes and excessive debt claims. Additionally, if the lawyer receives positive feedback on conflict mitigation, it suggests they have experience in resolving or mitigating family conflicts that tend to stall the probate process.

How Long Does Probate Last?

One way to test a probate lawyer’s knowledge is by asking them, “How long does probate last?” While the numbers vary, probate can last for a few months to over a year in many states, including Chicago. When highlighting factors that affect the duration of probate, your counsel might mention things like estate size, family disputes, debt and taxes, absence of a will, and state laws.

A knowledgeable lawyer can explain clearly why your probate case could last a few months or even years. A lawyer that makes too brazen or hard-set of promises might not be the most honest.

How Do You Want Us To Communicate?

There’s no hard rule on how you and your probate attorney communicate. You can talk via text messages, email, video calls, or phone calls. More importantly, check that the attorney communicates in simple language to help you understand your case.

In fact, one essential of a lawyer’s dos and don’ts to gaining clients’ trust is to avoid making clients feel clueless. If a potential lawyer uses complex legal terms or avoids communicating directly, search for probate services elsewhere.

Conclusion: Finding a Probate Attorney in Chicago

Reviewing the will of a loved one after their death and ensuring fair distribution of their assets often involves complex legal issues. For this reason, consider hiring an attorney who specializes in probate law.

To maximize your chances of finding the right probate lawyer, familiarize yourself with their responsibilities. Next, search online for lawyers within your state or ask for recommendations from people you trust. Then, interview prospects to help ensure they possess experience, a remarkable reputation, communication skills, and knowledge of probate law.

Settling the affairs of a loved one who has passed on can be an overwhelming time. A probate attorney can help lift some of the pressure off your shoulders as you focus on grieving and healing.