Business

3 Major Trends That Will Impact the Events Industry in 2020

Published

5 years ago

February 28, 2020

As is the way with many industries, the events industry is rapidly advancing and evolving to meet the growing demands of consumers. In an industry that is already so dynamic, 2020 is predicted to bring an abundance of exciting developments to the world of events.

Event management teams and planners can prepare and adapt to what’s going to shake up the event industry by staying ahead of the trends. By keeping an eye on what’s predicted to come, you can be sure to plan and manage some unforgettable events this year.

Attendee Personalisation

Advancements in technology mean that consumers are continuing to expect more personalisation in their interactions during events. Personalisation is now going beyond digital marketing and seeping into event marketing and the nature of functions. While personalisation is not a new term, we are entering a new phase in which planners finding ways to respond to the needs of attendees.

Consumers are expecting more interactive experiences with each event. The key to delivering this experience is enhanced individual personalisation. Traditional event design is structured around the satisfaction of attendees. However, today, event organisers need to deliver on a customised experience by considering the person, professionally and personally, and understanding their preferences and personal value structure.

Tailoring for personal relevance and experience is now a crucial component of event design. In 2020, event managers who refuse to use collected data to deliver tailored and relevant experiences will fail to satisfy the demands of event attendees. According to Sydney event management company Polite, the biggest trend in 2020 will be towards delivering a personalised experience for all event attendees.

Sustainability

Sustainability is not a new trend; however, it looks like it’s only going to be further stressed this year. Rather than making sustainability an after-thought, event planners are going to need to weave eco-friendly behaviours into the design, planning, and execution of events.

Eco-friendly choices are already being offered in the world of events. Event organisers are making behavioural changes and adapting in what has traditionally been a relatively wasteful industry. Consumers are becoming more aware of sustainable practices and are demanding more from their events to implement such changes. As such, events need to be planned in a manner that will have a minimal environmental impact.

So, how do you make an event sustainable? There are plenty of opportunities to make impactful changes. From switching to digital advertisements and ticketing systems to replacing plastic cutlery and bottles with biodegradable alternatives, using seasonal and local produce for catering, and providing vegan and vegetarian menu options. Events typically are a huge source for landfill and waste, so planners need to consider ways to minimise footprint with each event.

Artificial Intelligence

Human-centred technology is quickly becoming an important asset to the planning and delivery of a successful event. In today’s exciting phase of digital innovation, technology is advancing to become more human-centric than ever. Tech is being designed with the ability to reach a deep understanding of people, the items they use, where they go, their activities, and the nature of their relationships. Technology has become second nature for so many of us that it is becoming difficult to imagine what life would be like without it. Every resource or tool is smart, optimised, and automated for efficiency.

So, what does this have to do with events in 2020? Consumers are still looking for that human touchpoint with the added abilities of advanced technology. Artificial Intelligence (AI) is a solution that provides a connection between attendees and planners, while strategically relying on technology for event planning efficiency. Here are some ways that events can utilise AI:

Chatbots
Collecting Data on Attendees
Translation
Process Automation

Business

This Skincare Tech Startup Is Changing the Face of Beauty

Published

1 week ago

September 24, 2024

Rosario Farell

People want healthy skin to look and feel their best, which also means they want products that deliver visible results. Despite technological advancements, many consumers still grapple with common skin concerns like wrinkles, dark spots, and acne. The market is flooded with products promising miraculous results, yet few deliver. This is where Solawave comes in.

A leader in skincare technology, Solawave is redefining healthy skin by making advanced skincare accessible and effective. Solawave offers a transformative solution to common skin problems by combining cutting-edge technology with a sleek design. Their flagship product, the Radiant Renewal Red Light Therapy Wand, has taken the beauty industry by storm.

The Problem: Limited Access to Effective Skincare Solutions

Many topical treatments fail to deliver lasting results, and professional office treatments are often expensive and inaccessible. Solawave addresses this by offering high-quality, affordable skincare tools that provide spa-like results at home, ensuring professional care is available to everyone.

The Solution: Solawave’s Unique Approach

One example is the Solawave Wand, which integrates four potent technologies into one: red light therapy, galvanic current, therapeutic warmth, and massage to improve skin tone, texture, and overall appearance, merging professional-quality treatments with the convenience of at-home use for a modern, intuitive skincare experience. This revolutionary multi-modality tool offers a complete solution that saves time and money by addressing several skin issues simultaneously.

The Story Behind Solawave

Andrew Silberstein founded Solawave after battling severe acne his entire life. Andrew learned about the advantages of red light therapy after experimenting with a variety of therapies, including Accutane, which is often very harsh on the skin. However, he discovered that red light office treatments were expensive and other treatments like chemical peels were painful and inconvenient.

Andrew set out to find a solution that combined the comfort of at-home use with the success of expert treatments to make effective and affordable skincare more accessible.

Unique Products and Services

Solawave offers a wide range of skincare products, including at-home red light therapy, all of which are designed to address skin issues safely and effectively. Their Radiant Renewal Wand is a multiple award-winning tool that revitalizes the skin and supports healthy collagen while diminishing the appearance of wrinkles, dark spots, puffiness, and blemishes.

Solawave distinguishes itself from other skincare companies by embracing core values that drive its success, including:

Modern Technology: Proprietary technologies provide more thorough and structured skincare treatments by combining many modalities into a single device.

Accessibility: Solawave makes advanced skincare available to everyone by providing professional-grade equipment at a reasonable cost.

User-Friendly Design: Products are designed to be simple and comfortable, encouraging regular usage and improving outcomes.

Customer-Centric: Customer input is used to create and improve products on a consistent basis. According to Solawave reviews, it’s clear that customers feel heard and valued by the company.

Since its founding in 2020, Solawave has gained an excellent reputation in the skincare industry. The Radiant Renewal Wand is one of the most popular skincare tools on the market, and the brand has earned over 20 honors for its innovative and effective products.

Dermatologists and plastic surgeons who have endorsed Solawave products attest to the company’s success and dependability of its products. With more than 700,000 satisfied clients, the business has become a celebrity go-to for skincare, and prominent retailers, including Ulta Beauty, Nordstrom, Neiman Marcus, and Goop, are now carrying the company’s products.

The Future of Solawave

Solawave aims to make high-quality, affordable skincare equipment accessible to customers worldwide. In addition, they are committed to expanding their product line to include spa-quality at-home skincare solutions, such as body care items, that bring professional results into everyday routines.

Red light therapy devices are changing at-home skincare regimens, and Solawave is well-positioned to maintain its leadership position in skincare products because of its dedication to practical design, competitive pricing, and tangible outcomes. Their technology and equipment can help improve your skincare routine, regardless of whether you’re suffering from issues with your skin, a skincare fanatic, or looking for anti-aging therapies.

Visit the Solawave website today and embrace the future of skincare.