As is the way with many industries, the events industry is rapidly advancing and evolving to meet the growing demands of consumers. In an industry that is already so dynamic, 2020 is predicted to bring an abundance of exciting developments to the world of events.
Event management teams and planners can prepare and adapt to what’s going to shake up the event industry by staying ahead of the trends. By keeping an eye on what’s predicted to come, you can be sure to plan and manage some unforgettable events this year.
- Attendee Personalisation
Advancements in technology mean that consumers are continuing to expect more personalisation in their interactions during events. Personalisation is now going beyond digital marketing and seeping into event marketing and the nature of functions. While personalisation is not a new term, we are entering a new phase in which planners finding ways to respond to the needs of attendees.
Consumers are expecting more interactive experiences with each event. The key to delivering this experience is enhanced individual personalisation. Traditional event design is structured around the satisfaction of attendees. However, today, event organisers need to deliver on a customised experience by considering the person, professionally and personally, and understanding their preferences and personal value structure.
Tailoring for personal relevance and experience is now a crucial component of event design. In 2020, event managers who refuse to use collected data to deliver tailored and relevant experiences will fail to satisfy the demands of event attendees. According to Sydney event management company Polite, the biggest trend in 2020 will be towards delivering a personalised experience for all event attendees.
Sustainability is not a new trend; however, it looks like it’s only going to be further stressed this year. Rather than making sustainability an after-thought, event planners are going to need to weave eco-friendly behaviours into the design, planning, and execution of events.
Eco-friendly choices are already being offered in the world of events. Event organisers are making behavioural changes and adapting in what has traditionally been a relatively wasteful industry. Consumers are becoming more aware of sustainable practices and are demanding more from their events to implement such changes. As such, events need to be planned in a manner that will have a minimal environmental impact.
So, how do you make an event sustainable? There are plenty of opportunities to make impactful changes. From switching to digital advertisements and ticketing systems to replacing plastic cutlery and bottles with biodegradable alternatives, using seasonal and local produce for catering, and providing vegan and vegetarian menu options. Events typically are a huge source for landfill and waste, so planners need to consider ways to minimise footprint with each event.
- Artificial Intelligence
Human-centred technology is quickly becoming an important asset to the planning and delivery of a successful event. In today’s exciting phase of digital innovation, technology is advancing to become more human-centric than ever. Tech is being designed with the ability to reach a deep understanding of people, the items they use, where they go, their activities, and the nature of their relationships. Technology has become second nature for so many of us that it is becoming difficult to imagine what life would be like without it. Every resource or tool is smart, optimised, and automated for efficiency.
So, what does this have to do with events in 2020? Consumers are still looking for that human touchpoint with the added abilities of advanced technology. Artificial Intelligence (AI) is a solution that provides a connection between attendees and planners, while strategically relying on technology for event planning efficiency. Here are some ways that events can utilise AI:
- Collecting Data on Attendees
- Process Automation
Steve “Capo” Newland brings in the wave of newness in digital marketing & also emerges as a leading branding expert in Las Vegas
Capo has had an active hand at shaping the careers of numerous artists & entrepreneurs with his marketing agency “IMS Marketing”.
Many kids nowadays get all prepared whilst in school for making their careers, they plan everything since the beginning & adjust accordingly for the same, some of them even achieve the life of their dreams by working towards it slowly & steadily. It is when they grow up that they make the final choices of their careers based on their academic scores & also their areas of interest. While some others only run behind excelling at what they do & have a very clear vision in mind even as a kid as to what they wish to become in the future. Their life choices do not depend on the scores they attain in life, but on the will & the desire to achieve what they want to. A dynamic young entrepreneur we know about comes in the latter category & he is Steve “Capo” Newland who originally comes from Willingboro New Jersey but lovingly calls Atlanta his home.
Capo’s career has been spread across three different fields but what sets him apart from others is that he has drawn his life learning all the experiences he got along the journey & reached the top in his career. Capo started the journey of his career in 2005 by being a part of the Air Force of the United States as an active duty military member. After rendering his services in the Air Force, Capo’s life took a 360 degree turn when he jumped into the field of music. It was in 2006 that Capo started working for a Private Club Records in Tokyo, Japan where he became a mentor & a key member of the company & also their flagship artists & the popular brother rap duo 24Hours & Madeintyo (Made in Tokyo).
With working for the record label, Capo helped shape the career of many artists associated with the label which included names like “Lil Scrappy”, “Rich The Kid”, “Speaker Knockerz” amongst many other names. Capo entirely credits his cousin “Halim Rice” for making him debut in the music world. Halim is also a label executive & manages popular rappers like “G-Unit Records” & “50-Cent”. According to Capo, it was Halim who taught him the basics & other related knowledge of the music industry. Along with being a mentor to artists, Capo also jumped into the co-ordination & tour management work of many international tours & events. This gave him the opportunity to work with many other big names of the music industry like “Juicy J”, “24Hrs”, “Waka Flocka”, “The Game”, “Asap Mobb” & “Lil Jon”.
With gaining rich experiences by working tirelessly for the music industry, Capo in 2017 launched his marketing agency named “IMS MARKETING” which soon made him one of the top digital marketers of Las Vegas. Today, Capo has made his name synonym to the world of social media. His agency became a part of the social media promotion teams for “Pop Eye’s Chicken Sandwich” fiasco in 2019, & this made him & his agency even more famous. Capo is ahead in his game for bringing in top-most products & also offers entertainment to millions of social media users.
His agency IMS Marketing has broken all records & possesses a clientele that includes the biggest names in different industries right from celebs, musicians, artists, entertainers to businesses & companies, etc. across the globe. Today the agency handles the social media accounts of a rich list of over 10,000 clients. Capo & his company both are confident of the work they offer & ensure that their clients can rely on them entirely for their public awareness & social media campaigns.
Capo is also looking forward to build his new marketing firm along with his business partners Kyle Treadwell and Pierre Balian in 2020. This new firm will boost Capo’s social media dominance further & the operations of the new firm will be taken care of in their new home office based in Las Vegas.
Instagram : https://instagram.com/chillcapolv
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