Business

3 Tips to Fix Keyword Cannibalization from Real Guest Blogging

Published

5 years ago

July 23, 2020

Have you ever seen two or more of your web pages ranking for the same keyword? At first, this might seem like a good thing. After all, the more pages showing up on the first page, the more traffic you get, right? As any wise webmaster would tell you, however, this problem could be costing you potential customers and sales.

Real Guest Blogging specializes in content marketing, and one of the most common problems they encounter with their clients is keyword cannibalization. This happens when you target the same keyword across two or more pages on your website. Without an efficient content strategy in place, it proves challenging to prevent keyword cannibalization, particularly if you have a huge site with hundreds or even thousands of indexed pages.

It’s worth noting; however, that keyword cannibalization isn’t always a bad thing. But if you know that fixing the problem can improve your conversion rate and profit margins, then you should equip yourself with the right knowledge to stop your posts from cannibalizing each other once and for all.

1) Identify what pages are affected

Your first step is to identify what pages of your website are affected by keyword cannibalization. The easiest way to do this is to head over to Google and use the search query: “domain + keyword.” For instance, typing “bestwidgets.com + red widgets” will return a list of all indexed pages on your blog that contain this particular keyword or similar variations.

You need to sift through this list and identify what keywords these pages are ranking for. From there, it’s all a matter of finding out whether one or more pages rank for the same keyword.

2) De-optimize

When you see a page cannibalizing another, and you’re sure that your site will be better off without its ranking for the same keyword, then it’s time to start de-optimizing. The easiest thing to do is to remove the keyword in question from the page you want to withdraw from the search results pages. But this usually doesn’t cut it. In most cases, you have to look at the internal links pointing to that page and de-optimize the anchor texts as well.

To take things up a notch, you may want to use a backlink checker to see the external inbound links of the page. This entails reaching out to the webmasters of the sites that link to your page, and you can’t expect them to reply all the time. But it’s worth trying if you want the best shot at de-optimizing the page.

3) Merge similar content

Merging is the best route to take when two or more pages have very similar topics. Usually, you can combine these pages into a brand new page, allowing you to create a more comprehensive post that could have a higher ranking potential. Just remember to use a 301 redirect from the old pages to the new URL. Doing so will preserve “link juice,” giving the new page a better chance of ranking for your target keyword quickly.

4) Delete the page

Of course, you also have the option of merely deleting the pages that cannibalize others. Many webmasters might find this a bit extreme, and it can be not easy to delete a page knowing that you put in the time and effort to create it. But if you know that it hurts the chances of ranking another page, then it’s best to delete it. This applies in particular to pages that get little traffic and have no backlinks.

In Summary

Keyword cannibalization can be a severe problem for any website, yet it’s easy to forget about it as you focus on creating content and optimizing other website elements. Real Guest Blogging recommends preventing the issue before it even arises. Determine whether any of your existing pages already rank for the target keyword you have in mind. This helps you figure out whether it’s worth creating content from scratch or you’re better off updating an old post.

Business

High Volume, High Value: The Business Logic Behind Black Banx’s Growth

Published

1 week ago

June 16, 2025

Matthew Wiles

In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results.

The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.

But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.

Scaling at Speed: Why Volume Matters

Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.

Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.

Real-Time, Global Payments at the Core

One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.

This service, used by individuals and businesses alike, generates:

Volume-based revenue from transaction fees
Exchange spreads on currency conversion
Premium service income from business clients managing international payroll or vendor payments

With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.

The Flywheel Effect of Crypto Integration

Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:

Crypto-to-fiat and fiat-to-crypto exchanges
Crypto deposits and withdrawals
Payments using Bitcoin or Ethereum

The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:

Access traditional banking rails
Convert assets seamlessly
Operate with lower transaction fees than those found in standard financial systems

By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.

Optimized for Operational Efficiency

High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.

Key enablers of this cost efficiency include:

AI-driven compliance and customer support
Cloud-native architecture
Automated onboarding and KYC processes
Digital-only servicing without expensive physical infrastructure

The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.

Business Clients: The Value Multiplier

While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:

International transactions
Multi-currency payroll
Crypto-fiat settlements
Supplier payments and invoicing

These clients tend to:

Transact more frequently
Use a broader range of services
Generate significantly higher revenue per user

Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.

Monetizing the Ecosystem, Not Just the Account

The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:

Onboard in minutes
Deposit funds from a crypto wallet
Exchange currencies
Pay an overseas vendor
Withdraw to a local bank account

Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.

Strategic Expansion, Not Blind Growth

Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:

Customer acquisition costs stay low
Services meet genuine needs (e.g., cross-border income, crypto access)
Revenue per user grows over time

It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.

The Future Belongs to Scalable Banking

Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.

With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.

This is not the story of a bank growing.

This is the story of a bank accelerating.