Business

3 Tips to Fix Keyword Cannibalization from Real Guest Blogging

Published

3 years ago

July 23, 2020

Have you ever seen two or more of your web pages ranking for the same keyword? At first, this might seem like a good thing. After all, the more pages showing up on the first page, the more traffic you get, right? As any wise webmaster would tell you, however, this problem could be costing you potential customers and sales.

Real Guest Blogging specializes in content marketing, and one of the most common problems they encounter with their clients is keyword cannibalization. This happens when you target the same keyword across two or more pages on your website. Without an efficient content strategy in place, it proves challenging to prevent keyword cannibalization, particularly if you have a huge site with hundreds or even thousands of indexed pages.

It’s worth noting; however, that keyword cannibalization isn’t always a bad thing. But if you know that fixing the problem can improve your conversion rate and profit margins, then you should equip yourself with the right knowledge to stop your posts from cannibalizing each other once and for all.

1) Identify what pages are affected

Your first step is to identify what pages of your website are affected by keyword cannibalization. The easiest way to do this is to head over to Google and use the search query: “domain + keyword.” For instance, typing “bestwidgets.com + red widgets” will return a list of all indexed pages on your blog that contain this particular keyword or similar variations.

You need to sift through this list and identify what keywords these pages are ranking for. From there, it’s all a matter of finding out whether one or more pages rank for the same keyword.

2) De-optimize

When you see a page cannibalizing another, and you’re sure that your site will be better off without its ranking for the same keyword, then it’s time to start de-optimizing. The easiest thing to do is to remove the keyword in question from the page you want to withdraw from the search results pages. But this usually doesn’t cut it. In most cases, you have to look at the internal links pointing to that page and de-optimize the anchor texts as well.

To take things up a notch, you may want to use a backlink checker to see the external inbound links of the page. This entails reaching out to the webmasters of the sites that link to your page, and you can’t expect them to reply all the time. But it’s worth trying if you want the best shot at de-optimizing the page.

3) Merge similar content

Merging is the best route to take when two or more pages have very similar topics. Usually, you can combine these pages into a brand new page, allowing you to create a more comprehensive post that could have a higher ranking potential. Just remember to use a 301 redirect from the old pages to the new URL. Doing so will preserve “link juice,” giving the new page a better chance of ranking for your target keyword quickly.

4) Delete the page

Of course, you also have the option of merely deleting the pages that cannibalize others. Many webmasters might find this a bit extreme, and it can be not easy to delete a page knowing that you put in the time and effort to create it. But if you know that it hurts the chances of ranking another page, then it’s best to delete it. This applies in particular to pages that get little traffic and have no backlinks.

In Summary

Keyword cannibalization can be a severe problem for any website, yet it’s easy to forget about it as you focus on creating content and optimizing other website elements. Real Guest Blogging recommends preventing the issue before it even arises. Determine whether any of your existing pages already rank for the target keyword you have in mind. This helps you figure out whether it’s worth creating content from scratch or you’re better off updating an old post.

Business

Outsourcing Front-End Development Services: Insider’s Guide

Published

3 days ago

January 31, 2023

Matthew Wiles

Outsourcing front-end development services has become increasingly popular in recent years as companies look to access specialized skills and expertise, and save on labor costs. According to the Global Outsourcing Survey made by Deloitte, the top reasons for outsourcing front-end development are to access specialized skills (57%), cost savings (50%), and to free up internal resources (49%).

This article will cover some frequently asked questions (FAQs) in a Q&A way to help you make an informed decision when considering outsourcing front-end development services. We’ll address concerns such as how to find the right vendor, how to communicate effectively, and how to manage the project to ensure success. By the end of this article, you’ll have a better understanding of the considerations and best practices for outsourcing front-end development services.

What is front-end development?

Front-end development, or client-side development, refers to designing and implementing a website’s or application’s user interface (UI). It involves creating the layout, visual design, and interactive features that users interact with when they visit a website or use an app.

Front-end developers use a variety of programming languages and technologies to build the UI, including HTML, CSS, and JavaScript. They also need to have a strong understanding of user experience (UX) design principles and be able to create visually appealing and intuitive interfaces that meet the needs of the target audience.

Front-end development plays a crucial role in the user experience of a website or application, and it’s an essential part of any digital product. The work of a front-end developer often intersects with that of a UX designer and a back-end developer.

Why should I consider outsourcing front-end development services?

As mentioned in the intro, there are several reasons why outsourcing front-end development services may be an excellent option for your company. One of the main reasons is cost savings. Outsourcing is often more cost-effective than hiring in-house developers, especially if you only need front-end development services for a specific project.

Also, a company can benefit from a vendor’s specialized skills and experience and the ability to scale its development resources as needed. This can be especially useful for companies with fluctuating project demands or in need to quickly ramp up or down their development efforts.

In addition, outsourcing front-end development can allow a company to focus on its core competencies and improve the overall quality of the product, as well as save time by delegating the development work to a vendor.

How do I find the right front-end development company to work with?

Finding the right front-end development company to work with is crucial for a successful project. Start by defining your project goals, timelines, and budget, and research potential vendors with experience in the technologies and frameworks relevant to your project.

Review the company’s portfolio and case studies to get a sense of their past work and the types of projects they have experience with. Glassdoor, Trustpilot, LinkedIn, GoodFirms or Clutch are some platforms to do this. Consider the company’s culture and values. You can also request references and speak with past clients to get an idea of the company’s track record and how well they handle challenges like yours.

What should I consider when choosing a front-end development company?

There are several factors to consider when choosing a front-end development company. Technical skills and experience are crucial, as the company will be responsible for building and implementing the UI of your website or application. Check if the company has experience with the technologies and frameworks you need for your project.

Effective communication and collaboration are also essential. Verify that the vendor has a track record of working well with clients and can effectively communicate and collaborate with your team. Cultural fit is also important, as you will be working closely with the vendor for the duration of the project. It’s a good idea to have a face-to-face or video call meeting to get a sense of the company’s culture and see if it aligns with your own.

Finally, consider the company’s pricing and business model. Make sure the company is transparent about its rates and fees and that they align with your budget. Also, consider whether the company offers flexible pricing options or packages that may be more suitable for your needs.

Once you’ve narrowed down your options, it’s a good idea to request proposals from a few different vendors. This will allow you to compare and contrast their approaches and determine the best fit for your project.

Bringing it all together

In summary, outsourcing front-end development services can be an easy, cost-effective, and efficient way to access specialized skills and expertise. By carefully considering factors such as technical skills, communication and collaboration abilities, cultural fit, pricing, and business model, you can find the right vendor to meet your needs and achieve success with your project.