Business

4 Real Estate Technologies That Can Help People During the Coronavirus-Induced Recession

Published

4 years ago

December 18, 2020

admin2

The recession has officially hit the United States. Although some still deny the recession, the economy disagrees. Even though initial lockdowns have been lifted, millions of businesses have already closed their doors for good thanks to the last round of shutdowns. With California about to enter yet another lockdown, it’s only going to get worse.

Many people will need to find cheaper housing and possibly share a home with others. However, finding an affordable place to live is challenging. Oddly, rents are rising in certain areas despite the recession. For people who live in cities with rising rent, it’s hard to find affordable options. However, technology is making it a little easier.

In addition to essential property management applications that landlords use to communicate with tenants remotely, here are four technologies that can help people find affordable housing during this recession.

3D property tours

Even when people aren’t under stay-at-home orders, many are hesitant to drive long distances because gas costs money. Gas might be cheap compared to what it was last year, however, even cheap gas is expensive for someone who has lost part of their income.

Many people who have lost part of their income can still afford to pay rent. They just need to find a smaller house or move to a cheaper location. Offering 3D property tours on your website for potential tenants can be a huge help for those who can’t drive or don’t want to drive to see a property in person.

Another way a 3D property tour helps is by narrowing down potential tenants without having to meet with them first. People can see far more in a 3D tour than they can in 2D photos. Potential tenants might spot some deal breakers in a 3D tour, which means real estate agents don’t have to waste their time scheduling a showing, only to find out their prospect doesn’t like having a small step leading from the kitchen to the family room.

There are many 3D property tools on the market, but one of the easiest tools is the 3D tour app from Zillow. Al you need is an iPhone or a 360-degree camera to take some panoramic shots and the app puts all the photos together to create the 3D tour.

Homeshare

For San Francisco residents who need to rent smaller spaces for less money, Homeshare is making that possible. Homeshare divides luxury apartments into smaller units that rent at a lower price than the entire apartment. The company divides luxury apartments into 100-square-foot sections that cost around $1,300 per month.

The 100-square-foot units have sleeping areas sectioned off with privacy curtains, but otherwise it’s like sharing an apartment with roommates. The living room, bathroom, kitchen, and closets are all shared spaces.

Most people would consider $1,300 a ridiculous amount of money to pay for 100 square feet of living space, but in San Francisco, that’s cheap. For those used to paying $4,000-$6,000 per month, being able to jump into a $1,300 unit without leaving the city they love is a blessing.

Bungalow

For those open to renting a room from someone, Bungalow helps people find a shared living situation without having to try their luck on Craigslist. All the houses listed with Bungalow are vetted by the company and roommates are matched based on shared interests and similar living preferences.

The best part about Bungalow is that the landlord can handle the lease agreement and rental payments through the app. Unlike finding a room to rent on Craigslist, if you don’t like the home you move into, you can move into another Bungalow listing without penalty within the first two weeks.

Divvy Homes

Divvy Homes helps renters who want to buy their home to save money long term.

The services provided by Divvy Homes fall under the category of rent-to-own, but there are several key differences. When a client finds the dream home they want to buy, Divvy Homes purchases that home and then rents it to the client. While the client is renting their dream home, Divvy Homes helps them build their wealth to cover the down payment, all while they live in the home they are going to purchase.

Everyone should be saving money on rent if possible

The recession is here and nobody knows how long it will last. If you’re paying too much rent, consider downsizing until the recession is over. You never know what’s around the corner. If you don’t reduce your rent expenses now, you might regret not saving money sooner.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.