Business

5 Law Firm Marketing Strategies That Brings More Leads

Published

4 years ago

January 19, 2022

Matthew Wiles

87% of law firms say they have a website.

76% of lawyers and law firms are active on Linkedin. 60% on Facebook. And 37% on Twitter.

These stats tell us that the law firm market is highly competitive.

Everyone is on a hunt for even the slightest opportunities to maximize their law firms.

Then, how to overcome all the obstacles?

Deploying an effective marketing strategy will break barriers and trounce the competition.

You have to experiment with different strategies and find the perfect one that brings profit to the business.

Here are the top five marketing strategies that help you drive your target audience to your website and reap higher ROI:

1 – Local SEO

SEO improves your ranking on the search engine.

Likewise, local SEO helps you rank for local keywords and reach your local audience.

Whether you’re a small or a big law firm, designing and maintaining your website according to the local SEO ranking factors used by Google will be your best strategy to attract clients from local audiences.

Here are some of the local SEO tactics to improve your rank for local search:

Setup and manage Google My Business page with relevant information, address, phone, name, website link, and photos.
Optimize your Google My Business account and website with local keywords to make people find you.
While doing business listing, be consistent and reliable with your number, address, and phone number (NAP).
Generate backlinks from local authoritative sites to improve your rank and drive potential prospects.
Take the help of local SEO services to rank your GMB profile higher in the local search results.
Collect testimonials and reviews from your previous client. Reviews and testimonials are your endorsements that build trust and credibility. Plus, it too plays a role in improving search engine ranking.

2 – Content marketing

Almost 40% of marketers say content marketing is an important part of their overall marketing strategy.

For people, the law is a complicated topic.

When people have a law problem, they have many questions circulating their minds.

Creating content that offers a solution to the audience and sharing it improves your brand awareness.

Understanding their pain points and giving them a solution will make people think of you as an industry expert.

For instance, the leading law firm, Kangs Solicitors regularly publishes content on their blog related to different tax issues to guide people in the right direction.

3 – Video marketing

89% of the marketers say video gives them good ROI.

Content marketing and video marketing are closely related. To be precise, video marketing is a subset of content marketing.

1 picture equals 1000 words.

That’s the power of visuals.

Most people prefer watching videos rather than reading text content to consume information.

You can take the help of an online video editor to create professional videos using customizable templates.

Here are the types of law firm videos that are commonly being created and shared:

Explainer videos 72%
Presentation videos – 49%
Testimonial videos – 48%
Sales videos – 42%
Video ads – 43%

Video marketing is an amazing strategy to improve brand awareness.

Being consistent in sharing educational videos will boost people’s confidence to hire you to represent them.

Video marketing also increases your website’s ranking in the search engine.

If people search for your business using keywords, and your video is at the top of the SERP result page, there is a high probability they will convert to customers.

4 – Social media marketing

Thinking about whether social media is a perfect platform for law firms?

Most people think the same way, assuming that social media platforms are not meant for the law industry.

But they’re wrong.

Social media is a powerful platform with more than 4.55 billion active users.

Your presence allows you to be in constant touch with your target audience directly.

It is a platform filled with endless possibilities to reach your target audience and take action with only a little investment.

Linkedin and Facebook are the prime platforms.

Sharing valuable information consistently can boost your credibility and authority. People will perceive you as an expert in the field.

Hence, when people have a problem and think of discussing the issue with the lawyer, you will stand at the top of their minds.

Mixing the organic method and paid ads will get you even greater results.

5 – Email marketing

Every $1 spent on email marketing returns $42.

Email marketing is the only marketing platform that brings business with minimal effort.

People are much aware of cybercrime. They don’t share their contact details with someone they don’t trust.

If the person has signed up for your email newsletter or consultation call, the person trusts you and is very much interested in hearing from you.

Sending consistent insights or newsletters to your target audience will help you keep engaged with them and exhibit your existence.

Apart from that, it is an easy-to-measure platform as they provide analytics.

It lets you check how the people have reacted to your email and how many people have opened your email.

You can conduct A/B tests and choose the best-performing content for your campaign.

Measuring and evaluating your results will show how well your marketing strategy has performed.

Conclusion:

Your success is determined by the number of clients you are managing right now.

To be more successful, you have to make people aware of your existence. That’s the reason why you must have an impeccable law firm marketing strategy.

Fix a SMART goal, and using the above given five tactics, build your own marketing strategy and employ it.

Be consistent, keep measuring the results and make some tweaks to generate even better results.

Doing so can help you reach your potential client, keep yourself filled with work, and grow your law firm.

Cheers!

Business

Why Multi-Province Payroll Compliance Is the Hidden Challenge Canadian SMBs Face and How Folks Solves It

Published

2 days ago

November 6, 2025

Matthew Wiles

Photo courtesy of: Folks

Byline: Shem Albert

Running payroll in Canada can feel like crossing a country stitched from many different fabrics. Each province weaves its own pattern of tax rules, leave policies, and benefit requirements, creating a landscape where a single misstep can ripple through every paycheck. For small and mid-sized businesses, the challenge often remains hidden until growth pushes hiring beyond provincial borders or brings remote workers into the fold. What seems like a routine back-office task quickly becomes a test of accuracy, timing, and local knowledge. This is the gap that Folks set out to close, offering a way for employers to navigate Canada’s regulatory patchwork without slowing their momentum.

Provincial Rules Add Complexity

Canada’s payroll environment varies sharply by province. Federal rules set the foundation, but provincial tax rates, deductions, statutory leave entitlements, and benefit premiums add layers of complexity that employers must monitor carefully. Small and mid-sized businesses with staff across provinces or remote employees face different tax tables, reporting deadlines, and leave calculations that directly affect pay accuracy and remittance schedules.

Folks built its payroll module to address these differences. The platform calculates the correct provincial tax rates and deductions for each employee, applying updates automatically so employers avoid misapplied withholdings or late filings. Multi-location tax management allows a company with workers in Ontario, Quebec, or several other provinces to process payroll without creating separate accounts for each jurisdiction. Bilingual functionality in English and French and secure Canadian data hosting support compliance while keeping employee records accessible across language and regional boundaries.

Unified Records Improve Accuracy

Payroll errors often stem from mismatched employee data. Changes in pay rates, banking details, or benefits eligibility may not align between HR and finance systems, creating incorrect deductions or delayed payments. Smaller teams juggling separate platforms spend valuable hours reconciling information instead of focusing on strategic work.

Folks resolves these issues by combining HR and payroll in one platform. Updates to wages, hours, or tax information entered on the HR side flow directly into payroll without re-entry. This single, verified record strengthens the accuracy of every payroll run and ensures employees receive the correct pay and deductions. By removing the need for repetitive administrative work, HR staff can redirect their time to tasks that support growth and employee engagement.

Automation Keeps Provinces in Step

Each province sets its own requirements for holiday pay, pay frequency, and statutory benefits, making manual calculations both time-consuming and error-prone. Businesses that expand or hire remote employees must keep pace with shifting provincial regulations or risk penalties and audit issues.

Folks address these demands with automation designed for Canada’s regulatory landscape. Pay statements, deduction calculations, and custom pay schedules follow the applicable provincial rules without extra configuration. The system’s automated updates mean that a company hiring staff in British Columbia or Quebec can meet local payroll standards without adding new layers of setup or monitoring. Employers gain the ability to expand into new regions while maintaining accurate, on-time pay.

Reporting Strengthens Compliance

Changing tax rates and reporting requirements require ongoing attention from HR and finance teams. Companies that rely on disconnected systems risk missing a provincial update or submitting incorrect remittances, which can lead to fines and interest charges.

Folks provides detailed reporting tools that compile payroll, deductions, and benefits information across all locations. Employers can generate clear remittance and deduction summaries, simplifying the process of meeting provincial filing requirements. For organizations that want additional guidance, Folks also offers a payroll management service that brings in-house specialists to assist with configuration, compliance, and regular updates. These reporting features help companies stay audit-ready and avoid costly compliance gaps.

Scalable Payroll for Expanding Businesses

Many small businesses begin in a single province, where local tax and payroll demands can be learned over time. Growth into new provinces or the decision to hire remote staff adds a level of complexity that manual processes cannot handle efficiently. Errors multiply, compliance risks rise, and payroll teams spend more time correcting mistakes than supporting expansion plans.

Folks provides payroll that scales with company growth. Provincial tax logic, automated deductions, bilingual support, and secure Canadian data storage are built directly into the platform. By maintaining an accurate employee record and applying province-specific rules automatically, the system allows Canadian SMBs to expand with fewer administrative surprises and more predictable payroll operations. Companies gain the stability of compliant payroll across provinces while controlling the time and costs that typically accompany multi-jurisdiction growth.