Business
5 Tips for Crafting Great Speeches and Presentations
The ability to captivate an audience through your speech or presentation is a beneficial skill to have. Whether you are trying to climb the ladder at a company you work for or build out your own brand, great public speaking and presentation skills can certainly offer a lot of mileage. To help you make the most of the benefits that being a great public speaker has to offer, we’ll take a look at five presentation design tips for crafting speeches and presentations that are sure to wow your audience.
Tip #1: Know Your Idea and Your Audience
Before you can get started crafting an ovation-worthy presentation, you first need to form a firm understanding of the idea you are trying to convey and the audience that you are trying to convey it to. Every speech or presentation needs a point or a key message that it is meant to get across. Rambling on about various topics without providing your audience any key message(s) that they can take home with them certainly isn’t likely to win you any awards as a skilled orator.
In addition to forming a solid understanding of the message you would like to convey through your presentation, it’s also important to consider the audience that you are presenting to. A speech that is delivered to an audience of business executives, for example, obviously needs to be much different from a speech that is delivered at an amateur magicians convention – even if the message you are trying to get across is the same in both instances. By pinning down the message you are trying to convey and taking into account the audience that you are presenting it to, you can hone your presentation and message in a way that will be best received by your audience. A perfect business idea can enhance your business objectives.
Tip #2: Avoid Writing a Script
It can be tempting to write and follow a script when giving a speech. After all, a script ensures that you are able to deliver all of your thoughts without losing your place or getting sidetracked. The problem with scripts, though, is that it is easy to tell when someone is reading from one. Even if you happen to have a teleprompter that allows you to avoid staring down at a piece of paper throughout your entire speech, your audience will still probably be able to tell that you are reading from a script – and the quality of your speech is likely to suffer as a result.
If you feel the need to create something to help keep you on track during your speech, consider creating note cards that cover your speech’s key points and main ideas. Ideally, you will have practiced your speech enough times before you actually deliver it to a live audience that you don’t even need these note cards. Either way, though, they can still be a nice safety net to have and one that shouldn’t impact the quality of your speech in the way that reading from a script is prone to do.
Tip #3: Make Use of Visual Aids
Human beings are visual creatures. Visual ads increase your brand awareness in the mind of the audience more effectively. While it is certainly possible to deliver an amazing speech that only consists of you speaking to your audience, visual aids make it much easier to keep your audience entertained and engaged. If you are delivering a presentation as opposed to a speech, visual aids are a must. No one wants to watch a presentation that consists of slide after slide of nothing but written text. At the very least, you’ll want to include some relevant images on your slides. Sprinkling animations or short videos into your presentation design alongside the images you use is even better.
There’s a reason that television is more popular than radio. Even if you are gifted with a silver tongue and your speech is eloquent and captivating, your audience is sure to still enjoy something interesting to look at while they listen. Sprinkle some visual aids throughout your presentation and the quality of your presentation is almost certain to improve.

Tip #4: Inject Storytelling and Humor
Have you ever noticed that almost every speech – no matter the subject or the person presenting it – includes some degree of storytelling and/or humor? The reason why these elements appear in just about every speech (or at least the good ones) is quite simple – nothing keeps an audience engaged better than storytelling and humor. In fact, it’s even fair to say that most audiences are going to expect it from a speech.
Before you can inform your audience and deliver the point that you would like to get across that audience has to be engaged – and no matter how informative your speech might be, it’s difficult to engage an audience unless they are entertained. By telling them a story or injecting some humor into your speech, you can ensure that your audience is entertained and enjoying themselves. Ultimately, keeping your audience engaged and entertained is an important prerequisite for any great speech.
Tip #5: Learn From the Best
There’s no better way to learn a skill than studying the people who have mastered it, and public speaking is certainly no exception. If you would like to craft a speech or presentation that will be well-received, studying the tactics of master public speakers is definitely a great place to start. In some cases, you may be able to find resources written by great public speakers where they lay out their strategies for crafting a great speech. If not, even watching speeches from master public speakers is an excellent way to pick up tips and tools of the trade that you can apply to your own speech.
Research people who are renowned for their public speaking skills, watch a few of their speeches, and see if you can pick up on what it is that makes them great. Once you’ve pinned down some of the things that make these people so enjoyable to listen to, try and apply those same attributes to your own speech.
Business
Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market
Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.
Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades.
At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.
In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.
From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress.
For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.
Rental housing under pressure from both sides of the balance sheet
In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly.
At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.
For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.
Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.
A property management model built for volatility
Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.
Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.
That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.
“Execution is everything” is how Levinson often frames it in interviews.
Turning rent into a more predictable income stream
The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.
Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure.
The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:
- Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
- Price that risk into a clear product instead of handling each case informally.
- Use scale, legal expertise, and data to keep default rates low and resolution times shorter.
For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.
Using technology to see risk earlier
Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks.
Examples include:
- Tenants who move from on-time payments to repeated short delays.
- Units where small repair tickets point to a larger capital issue ahead.
- Buildings where complaint volumes suggest service gaps or staffing problems.
Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.
Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy.
The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.
Why the Canadian case matters for global landlords
Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages.
This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates.
In that context, the Royal York Property Management model offers three lessons that travel across borders:
- Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
- Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
- Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.
It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.
What everyday landlords can borrow from the Royal York playbook
Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.
Three practices stand out.
First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.
Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next.
Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns.
For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.
For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.
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