Business
5 Tips for Crafting Great Speeches and Presentations

The ability to captivate an audience through your speech or presentation is a beneficial skill to have. Whether you are trying to climb the ladder at a company you work for or build out your own brand, great public speaking and presentation skills can certainly offer a lot of mileage. To help you make the most of the benefits that being a great public speaker has to offer, we’ll take a look at five presentation design tips for crafting speeches and presentations that are sure to wow your audience.
Tip #1: Know Your Idea and Your Audience
Before you can get started crafting an ovation-worthy presentation, you first need to form a firm understanding of the idea you are trying to convey and the audience that you are trying to convey it to. Every speech or presentation needs a point or a key message that it is meant to get across. Rambling on about various topics without providing your audience any key message(s) that they can take home with them certainly isn’t likely to win you any awards as a skilled orator.
In addition to forming a solid understanding of the message you would like to convey through your presentation, it’s also important to consider the audience that you are presenting to. A speech that is delivered to an audience of business executives, for example, obviously needs to be much different from a speech that is delivered at an amateur magicians convention – even if the message you are trying to get across is the same in both instances. By pinning down the message you are trying to convey and taking into account the audience that you are presenting it to, you can hone your presentation and message in a way that will be best received by your audience. A perfect business idea can enhance your business objectives.
Tip #2: Avoid Writing a Script
It can be tempting to write and follow a script when giving a speech. After all, a script ensures that you are able to deliver all of your thoughts without losing your place or getting sidetracked. The problem with scripts, though, is that it is easy to tell when someone is reading from one. Even if you happen to have a teleprompter that allows you to avoid staring down at a piece of paper throughout your entire speech, your audience will still probably be able to tell that you are reading from a script – and the quality of your speech is likely to suffer as a result.
If you feel the need to create something to help keep you on track during your speech, consider creating note cards that cover your speech’s key points and main ideas. Ideally, you will have practiced your speech enough times before you actually deliver it to a live audience that you don’t even need these note cards. Either way, though, they can still be a nice safety net to have and one that shouldn’t impact the quality of your speech in the way that reading from a script is prone to do.
Tip #3: Make Use of Visual Aids
Human beings are visual creatures. Visual ads increase your brand awareness in the mind of the audience more effectively. While it is certainly possible to deliver an amazing speech that only consists of you speaking to your audience, visual aids make it much easier to keep your audience entertained and engaged. If you are delivering a presentation as opposed to a speech, visual aids are a must. No one wants to watch a presentation that consists of slide after slide of nothing but written text. At the very least, you’ll want to include some relevant images on your slides. Sprinkling animations or short videos into your presentation design alongside the images you use is even better.
There’s a reason that television is more popular than radio. Even if you are gifted with a silver tongue and your speech is eloquent and captivating, your audience is sure to still enjoy something interesting to look at while they listen. Sprinkle some visual aids throughout your presentation and the quality of your presentation is almost certain to improve.
Tip #4: Inject Storytelling and Humor
Have you ever noticed that almost every speech – no matter the subject or the person presenting it – includes some degree of storytelling and/or humor? The reason why these elements appear in just about every speech (or at least the good ones) is quite simple – nothing keeps an audience engaged better than storytelling and humor. In fact, it’s even fair to say that most audiences are going to expect it from a speech.
Before you can inform your audience and deliver the point that you would like to get across that audience has to be engaged – and no matter how informative your speech might be, it’s difficult to engage an audience unless they are entertained. By telling them a story or injecting some humor into your speech, you can ensure that your audience is entertained and enjoying themselves. Ultimately, keeping your audience engaged and entertained is an important prerequisite for any great speech.
Tip #5: Learn From the Best
There’s no better way to learn a skill than studying the people who have mastered it, and public speaking is certainly no exception. If you would like to craft a speech or presentation that will be well-received, studying the tactics of master public speakers is definitely a great place to start. In some cases, you may be able to find resources written by great public speakers where they lay out their strategies for crafting a great speech. If not, even watching speeches from master public speakers is an excellent way to pick up tips and tools of the trade that you can apply to your own speech.
Research people who are renowned for their public speaking skills, watch a few of their speeches, and see if you can pick up on what it is that makes them great. Once you’ve pinned down some of the things that make these people so enjoyable to listen to, try and apply those same attributes to your own speech.
Business
How Buttonwood Property Management Navigates the Challenges of Property Management in a Thriving Market

A thriving real estate market is full of new opportunities for investment, but it is also rife with significant challenges. One perfect example of this is Toronto’s real estate market, which is bursting with activity due to Toronto’s status as the fastest-growing city in all of North America. Part of Toronto’s fast growth can be attributed to its status as a highly transient city, as 50% of Toronto residents were not born there, but are more recent immigrants or transfers from other nearby cities. As a result, there is a pressing need for more and more residential properties, as well as commercial properties, for companies seeking to take advantage of increased foot traffic.
The challenges of investing in real estate in an urban hub such as Toronto include managing a supply of properties that may not be able to keep up with the demand, as well as keeping property values high in an ever-competitive market. Also, real estate investors struggling to keep up with a highly-demanding market may also experience difficulties with the day-to-day operations of physically maintaining a residential or commercial property.
For these reasons, property management companies have sprung up to address the needs of real estate investors who want to save themselves the time, effort, and stress of tending to all of their properties’ needs. A good property management company should also be capable of paying attention to details and addressing the specifics of relevant regulatory requirements and providing clear communication and dialogue with tenants.
While all of these traits are necessary for property management in Toronto, Buttonwood Property Management has gone above and beyond the call of duty by adding another element to its core ethos. In addition to careful consideration of clients’ needs, Buttonwood Property Management puts people at the heart of everything they do.
“Clients trust us with their most valuable assets because we never compromise on our ethical standards,” Buttonwood Property Management’s [insert name and role of representative here] says. “We specialize in helping owners enjoy peace of mind while ensuring tenants feel right at home.”
In its 14 years of existence, Buttonwood Property Management has built its reputation on long-term relationships with clients and tenants. By thoroughly screening potential tenants, the company has cultivated a spotless reputation, ensuring that rent is always paid to clients on time. Buttonwood Property Management has also provided residential and commercial property management and rental services in the Greater Toronto Area, such as bookkeeping, paying bills, rent collection, initial property inspections, and major renovations.
To date, Buttonwood Property Management has spread its ethos to neighborhoods in Toronto and other nearby areas such as North York, East York, Scarborough, and Mississauga. Through its continuous service, the company has demonstrated that any organization can navigate the challenges of Toronto residential property management by prioritizing quality over quantity and combining expertise with integrity. This has resulted in the company receiving industry awards from organizations such as Kingsway Real Estate Brokerage and iPro Realty Ltd., including the organization’s Platinum Award in 2020.
In the case of property owners, Buttonwood Property Management provides customized solutions to maximize returns while minimizing stress. The company’s experts and specialists take care of everything from tenant screening to maintenance coordination. In the case of tenants, the company seeks to make them feel at home by maintaining properties to the best standards and addressing their concerns promptly. This dual focus has not only strengthened the company’s reputation but also helped create thriving, harmonious communities. Combining professionalism with that personal touch has made Buttonwood Property Management stand out in the very competitive real estate market in Toronto, proving that it is through trust and relationships that sustainable success is realized.
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