Connect with us

Business

7 Ways Public Relations Has Changed Over The Past Decades

mm

Published

on

Though the fundamental principles of public relations remain the same, the industry has nevertheless evolved considerably over the past ten years. With the rise of social media and the 24-hour news cycle, among other things, the way PR pros do their jobs has changed in some pretty significant ways.

The field of public relations has undergone a lot of changes over the past few decades. With the advent of new technology, the way a digital PR agency practices have changed drastically. Here are six ways PR has changed over the years.

1. The Rise of Social Media

In the past, PR practitioners relied heavily on print media to get their client’s messages out there. However, with the rise of social media, that has all changed. Now, PR practitioners can use platforms like Twitter and Facebook to reach a wider audience and get their clients’ messages out there quickly and easily. 

2. The Decline of Traditional News Sources

With the rise of social media, we’ve also seen a decline in traditional news sources. More and more people are getting their news from online sources, making it harder for PR practitioners to get their clients’ messages in front of the right people. 

3. The Need for Speed

In the past, PR practitioners had a little more time to craft their pitches and get them out to journalists. However, with the 24-hour news cycle, that has all changed. Now, PR practitioners need to be able to think on their feet and put together a pitch quickly if they want to get their client’s message in front of the right people. 

4. The Importance of Visuals

In the past, a well-written press release was all you needed to get your client’s message across. However, nowadays, visuals are just as important (if not more important) than words when it comes to getting your message across. PR practitioners need to be able to create catchy visuals that will grab attention and make people want to learn more about their client’s products or services. 

5. The Changing Landscape of Media Relations

In the past, most PR practitioners focused on getting their clients’ messages in front of journalists who worked for traditional news outlets. However, with the rise of digital media, that landscape has changed dramatically. Now, PR practitioners need to be able to identify influencers in all different types of digital media if they want to get their clients’ messages out there. 

6. There Is More Focus on Measuring Results

Ten years ago, PR was more of an art than a science. But nowadays, there is much more of an emphasis on measurement and data-driven decision-making. Thanks to tools like Google Analytics and Hootsuite Insights, PR pros can track how many people see their messages and determine which tactics work best for them. This shift towards data-driven decision-making has changed the way PR pros operate on a day-to-day basis. 

7. Crisis Management Is on the Rise

In today’s world of 24/7 news coverage and social media scrutiny, one misstep can quickly turn into a full-blown crisis. As a result, crisis management has become an essential part of any good PR strategy. If you don’t have a plan in place for handling a crisis, you’re putting your whole business at risk. 

Final Thoughts

Public relations has come a long way over the past few decades – and it shows no signs of slowing down any time soon! By staying ahead of the curve and adapting to the changing landscape of media relations, PR practitioners can continue to be successful in getting their clients’ messages out there loud and clear.

The world of PR has changed dramatically in the past ten years, thanks to social media and the 24-hour news cycle. These days, companies have to be very careful about what they say and when they say it because there’s always a risk that something could blow up overnight and cause serious damage to their reputation. So while social media has given companies more control over their message, it’s also made them more accountable for what they say. If you want your company to succeed in today’s PR landscape, you need to be prepared for anything.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Turning Tragedy into Triumph Through Walking With Anthony

mm

Published

on

On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

Continue Reading

Trending