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7 Ways Public Relations Has Changed Over The Past Decades

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Though the fundamental principles of public relations remain the same, the industry has nevertheless evolved considerably over the past ten years. With the rise of social media and the 24-hour news cycle, among other things, the way PR pros do their jobs has changed in some pretty significant ways.

The field of public relations has undergone a lot of changes over the past few decades. With the advent of new technology, the way a digital PR agency practices have changed drastically. Here are six ways PR has changed over the years.

1. The Rise of Social Media

In the past, PR practitioners relied heavily on print media to get their client’s messages out there. However, with the rise of social media, that has all changed. Now, PR practitioners can use platforms like Twitter and Facebook to reach a wider audience and get their clients’ messages out there quickly and easily. 

2. The Decline of Traditional News Sources

With the rise of social media, we’ve also seen a decline in traditional news sources. More and more people are getting their news from online sources, making it harder for PR practitioners to get their clients’ messages in front of the right people. 

3. The Need for Speed

In the past, PR practitioners had a little more time to craft their pitches and get them out to journalists. However, with the 24-hour news cycle, that has all changed. Now, PR practitioners need to be able to think on their feet and put together a pitch quickly if they want to get their client’s message in front of the right people. 

4. The Importance of Visuals

In the past, a well-written press release was all you needed to get your client’s message across. However, nowadays, visuals are just as important (if not more important) than words when it comes to getting your message across. PR practitioners need to be able to create catchy visuals that will grab attention and make people want to learn more about their client’s products or services. 

5. The Changing Landscape of Media Relations

In the past, most PR practitioners focused on getting their clients’ messages in front of journalists who worked for traditional news outlets. However, with the rise of digital media, that landscape has changed dramatically. Now, PR practitioners need to be able to identify influencers in all different types of digital media if they want to get their clients’ messages out there. 

6. There Is More Focus on Measuring Results

Ten years ago, PR was more of an art than a science. But nowadays, there is much more of an emphasis on measurement and data-driven decision-making. Thanks to tools like Google Analytics and Hootsuite Insights, PR pros can track how many people see their messages and determine which tactics work best for them. This shift towards data-driven decision-making has changed the way PR pros operate on a day-to-day basis. 

7. Crisis Management Is on the Rise

In today’s world of 24/7 news coverage and social media scrutiny, one misstep can quickly turn into a full-blown crisis. As a result, crisis management has become an essential part of any good PR strategy. If you don’t have a plan in place for handling a crisis, you’re putting your whole business at risk. 

Final Thoughts

Public relations has come a long way over the past few decades – and it shows no signs of slowing down any time soon! By staying ahead of the curve and adapting to the changing landscape of media relations, PR practitioners can continue to be successful in getting their clients’ messages out there loud and clear.

The world of PR has changed dramatically in the past ten years, thanks to social media and the 24-hour news cycle. These days, companies have to be very careful about what they say and when they say it because there’s always a risk that something could blow up overnight and cause serious damage to their reputation. So while social media has given companies more control over their message, it’s also made them more accountable for what they say. If you want your company to succeed in today’s PR landscape, you need to be prepared for anything.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Business

The Power of Using Correct Communications Skills

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Effective communication at work can be transformative for individuals, teams, and businesses. We’re here to show you why communication is vital in the workplace and how to start building your and your team’s communication skills today. 

Communication skills are, however, more than just verbal or written in nature and include several non-verbal cues such as kinesics, proxemics, and paralinguistics, in addition to human centricity and being able to communicate in a soft touch low feel world successfully. 

It is about communicating positively with clarity, developing strong, active listening skills, being able to read other people’s behaviors, effectively managing conflict, navigating difficult conversations successfully, and being empathetic and adaptable.

Communication in the workplace is important because it boosts employee morale, engagement, productivity, and satisfaction. Communication is also vital for better team collaboration and cooperation. Ultimately, effective workplace communication helps drive better results for individuals, teams, and organizations. 

To take it a step further, specifically as a manager, building good communication skills has profound short- and long-term benefits for your organization. Effective communicators can motivate their team to get more done with better results and fewer misunderstandings. And who doesn’t want fewer misunderstandings?

All of these things can contribute to the company’s success — and your success as a leader.

Not all work communication is made equal. We’ve all had the experience of sitting through a tedious, lengthy meeting with the thought, “This should have been an email.” 

Different communication channels are ideal for different types of communication. Depending on the type of information conveyed, those other channels can enhance — or detract — from how it is received. Effective communicators will develop different skills and tools to match the type of communication needed.

1. Leadership communication 

2. Upward communication 

3. Updates 

4. Presentations

5. Meetings 

6. Customer communications 

7. Informal interactions 

Every year communication tops the list of skills in demand by employers. There’s a reason. Communication is what makes our professional and personal relationships go smoothly. It’s how we show care, catalyze change, and get things done. 

That’s reason enough to improve — and keep improving — these critical skills. Luckily, we can all learn to communicate better.

Presentation Skills

Although presentation skills may not be used frequently by most of us, however, there are times when we do need this skill to present information to a group of people, either in a formal or informal setting.

Written Skills

The ability to write and convey effectively is the key to communication. This skill is not just limited to authors or journalists. A poorly written communication can be pretty frustrating for the reader and may also communicate the message inappropriately or incorrectly. Written skills are of great significance in a corporate setup, where communication occurs via email.

Personal Skills

While we may not realize the importance of personal skills such as maintaining a healthy body and mind, they enhance communication. For instance, improving your self-esteem and building your confidence helps you feel more positive about yourself, including your ability to communicate effectively. If you have an in-depth understanding of yourself and a more relaxed and positive outlook toward life, you are more likely to be charming, which further aids the way you communicate. Lastly, good communication skill is also directly linked to assertiveness – standing up for what you truly believe in.

An individual who has the experience of such skills and has worked in this line to help many people to get the benefits from it is our inspiration for today’s article – Linda K Clemons. Linda has studied Marketing and is certified in Analytical Interviewing. Professionally she has achieved the titles of Top Sales Producer, Entrepreneur, Trainer, and Speaker.

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