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7 Ways Public Relations Has Changed Over The Past Decades

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Though the fundamental principles of public relations remain the same, the industry has nevertheless evolved considerably over the past ten years. With the rise of social media and the 24-hour news cycle, among other things, the way PR pros do their jobs has changed in some pretty significant ways.

The field of public relations has undergone a lot of changes over the past few decades. With the advent of new technology, the way a digital PR agency practices have changed drastically. Here are six ways PR has changed over the years.

1. The Rise of Social Media

In the past, PR practitioners relied heavily on print media to get their client’s messages out there. However, with the rise of social media, that has all changed. Now, PR practitioners can use platforms like Twitter and Facebook to reach a wider audience and get their clients’ messages out there quickly and easily. 

2. The Decline of Traditional News Sources

With the rise of social media, we’ve also seen a decline in traditional news sources. More and more people are getting their news from online sources, making it harder for PR practitioners to get their clients’ messages in front of the right people. 

3. The Need for Speed

In the past, PR practitioners had a little more time to craft their pitches and get them out to journalists. However, with the 24-hour news cycle, that has all changed. Now, PR practitioners need to be able to think on their feet and put together a pitch quickly if they want to get their client’s message in front of the right people. 

4. The Importance of Visuals

In the past, a well-written press release was all you needed to get your client’s message across. However, nowadays, visuals are just as important (if not more important) than words when it comes to getting your message across. PR practitioners need to be able to create catchy visuals that will grab attention and make people want to learn more about their client’s products or services. 

5. The Changing Landscape of Media Relations

In the past, most PR practitioners focused on getting their clients’ messages in front of journalists who worked for traditional news outlets. However, with the rise of digital media, that landscape has changed dramatically. Now, PR practitioners need to be able to identify influencers in all different types of digital media if they want to get their clients’ messages out there. 

6. There Is More Focus on Measuring Results

Ten years ago, PR was more of an art than a science. But nowadays, there is much more of an emphasis on measurement and data-driven decision-making. Thanks to tools like Google Analytics and Hootsuite Insights, PR pros can track how many people see their messages and determine which tactics work best for them. This shift towards data-driven decision-making has changed the way PR pros operate on a day-to-day basis. 

7. Crisis Management Is on the Rise

In today’s world of 24/7 news coverage and social media scrutiny, one misstep can quickly turn into a full-blown crisis. As a result, crisis management has become an essential part of any good PR strategy. If you don’t have a plan in place for handling a crisis, you’re putting your whole business at risk. 

Final Thoughts

Public relations has come a long way over the past few decades – and it shows no signs of slowing down any time soon! By staying ahead of the curve and adapting to the changing landscape of media relations, PR practitioners can continue to be successful in getting their clients’ messages out there loud and clear.

The world of PR has changed dramatically in the past ten years, thanks to social media and the 24-hour news cycle. These days, companies have to be very careful about what they say and when they say it because there’s always a risk that something could blow up overnight and cause serious damage to their reputation. So while social media has given companies more control over their message, it’s also made them more accountable for what they say. If you want your company to succeed in today’s PR landscape, you need to be prepared for anything.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Michella Filipowitz: Shaping a Future of Inclusion for Children with Disabilities

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Michella Filipowitz, a prominent model, business leader, and philanthropist, has dedicated her life to advocating for children with disabilities. Her personal story, shaped by her experiences as the mother of a child with autism, has driven her passion to build a more inclusive world where differences are not just accepted but celebrated.

Michella’s journey took a transformative turn when she became a single mother at the age of 23. Shortly after, her son, Benjamin, was diagnosed with autism at the age of three. “It was an unexpected and overwhelming moment,” Michella recalls. “No one in my family had dealt with anything like this before, but with my mother’s guidance, I was able to see Benjamin’s diagnosis not as a burden, but as a new way of understanding the world.”

Benjamin’s condition is categorized as a hidden disability. Though it’s not always obvious to others, his challenges—such as delayed speech—affect his everyday experiences. “It was difficult to watch him struggle while other kids seemed to develop so naturally,” Michella shares. “It made me realize how often children with disabilities are left out or misunderstood.”

This realization sparked a new mission for Michella: to create a world where children like Benjamin are given the same opportunities as their peers. “I knew I had to be part of the solution,” she says. “Our differences are what make us unique, and we should be embracing that, not hiding from it.”

Michella is also keenly aware of how quickly people judge others based on outward appearances. “We live in a time where everything is so public and visible, but that doesn’t mean we know the whole story,” she explains. “It’s important to have empathy and not make assumptions.”

Her advocacy work has centered on changing how schools and communities treat children with disabilities. Too often, children like Benjamin are segregated in special schools, which can further isolate them. Michella believes this approach is flawed. “Children with disabilities need to learn alongside their peers,” she says. “Only then can they grow up understanding that differences are normal, not something to be avoided.”

Her vision is clear: an education system where children of all abilities are taught together, learning to respect one another from an early age. “If we can instill the values of acceptance and understanding in kids while they’re young, we’ll build a much more inclusive society,” she says.

Michella’s commitment to helping families of children with disabilities goes beyond advocacy. She co-founded the DR Family Foundation with her fiancé to provide critical support to families who are struggling with the high costs of therapies, treatments, and education. “As a single mother, I know firsthand how overwhelming it can be,” she explains. “That’s why I wanted to help other families get the resources they need.”

The DR Family Foundation has already made a significant difference, helping families cover school expenses and other essential costs. The foundation’s next big initiative is creating a home for children from difficult backgrounds, offering them a safe and nurturing space where they can thrive. “It’s not just about providing shelter,” Michella says. “It’s about building a community where these children feel loved and supported.”

Reflecting on her journey with Benjamin, Michella speaks with gratitude. “He’s shown me that what others might see as a challenge is actually his strength,” she says. “His resilience and uniqueness are what make him so special, and I want to make sure other children have the opportunity to shine in their own way.”

Through her work, Michella envisions a world where children with disabilities are fully included in every aspect of life. She hopes that by advocating for inclusion and providing support through the DR Family Foundation, she can help create a brighter future for these children. “I want parents to know that they’re not alone,” she says. “With the right support, we can give our children the chance to live fulfilling, happy lives.”

Stay connected with Michella Filipowitz and her mission to create a more inclusive society for children with disabilities by following her on Instagram @princessmichella.​

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