Business

8 Proven Ways to Leverage Mobile Technology in Marketing

Published

5 years ago

September 23, 2020

Matthew Wiles

With a range of diverse applications available today, people stay glued to their smartphones.

From social media to games, work, productivity, and communication, the options are endless.

Regardless of what you need, chances are there’s an app for it.

Leverage the power of mobile apps for advertising your products and services. It’s a brilliant investment since your target audience spends lots of time on smartphones. Make your brand available on mobile apps and websites.

Mobile devices support real-time connection to a global audience. Your followers can interact with your brand.

Consider these tips to help you leverage the popularity of mobile devices. Use the ideas to improve your marketing strategy and grow your brand image.

How to Get the Best Out of Mobile Technology for Your Business

1. Geo-oriented Mobile Advertising

Mobile advertising targeting a particular location is an excellent way to reach potential customers.

When smartphones enter a location, they advertise your business on websites and apps the user visits.

It is a perfect method for promoting local businesses. Local events and marketing campaigns can enjoy this approach.

Geo-oriented mobile advertising helps you share brand information to people in a particular location. Inform them of business openings, new products, and updates.

Create content to get attention in the region.

Mobile devices display your ads on websites and apps people use in the target location. When people read the advert, you can communicate with them even after they leave the territory.

Use an effective mobile advertising campaign to promote your brand in a target location.

2. Get a Mobile App

Brand image is a vital part of successful businesses. Your business must compete on relevant market platforms to succeed.

Businesses use mobile apps to extend their services to their target audience.

Develop a mobile app to exploit the influence of smartphones. You could build a productivity app to complement the products and services you offer.

Use push-notifications from your app to the customer’s phone to share new deals, offers, and news.

3. Adjust Your Display for Small Screens

You should adjust your website or online shop for smaller mobile screens. If your website doesn’t load fast or fit the screen, its authority and SEO ranking will drop.

Search engines offer reliable websites to its users. Without a mobile-friendly site, you get poor search engine rankings.

Your business can enjoy this regardless of your interest in mobile marketing. Try to optimize the layout of your website for mobile devices. Be consistent with brand image, from your domain name to the layout proper.

4. Write shorter blog posts

If you run a blog, you must create engaging content for mobile users. While long-form articles are good for rankings, bounce rates and user engagement affect your website’s quality.

You should produce simple articles with lots of images. Infographics make interesting reads and smartphone users can access useful information without unrelated text.

5. Create Brand Stickers and Emojis

Brand stickers and emojis are excellent ways of selling your brand to smartphone users. Produce designs with your business name and logo.

Smartphone users download sticker packs for apps such as WhatsApp, iMessage, and Messenger. Colourful brand stickers and emojis are popular among smartphone users.

Using these tools can help your business gain attention.

6. Use Social Media

Today, people use social media platforms such as Twitter, Instagram, and Facebook on their mobile phones. Use these popular social media sites to promote your brand.

It is an excellent choice for marketing on a small budget. Make sure your content supports mobile viewing.

If you want to post a video on your Facebook page, make sure you use the right format. Adding subtitles to the video helps viewers understand your message.

In addition, people who don’t enable sound still get the gist.

Post to social networks regularly with engaging and thought-provoking content. Your posts should encourage your followers to explore your brand.

7. Use SMS Notifications

SMS notification is the most effective way to send your message to customers. Users will open and react to text messages.

Try not to bombard your clients with information. Mobile users can unsubscribe or block further messages if you abuse the opportunity.

Draft your messages with intent, remove irrelevant text, and make your message direct. Limit messages to important updates on products and services.

Give subscribers rewards to make sure they stay loyal to your brand. Rewards help you connect with your audience on a personal level.

For instance, add discounts on products or services for new customers. Offer them discount codes on your app or online store. It’s a small price compared to what you gain from keeping your customer base.

Another crucial point is to find your main customers and understand their needs. A majority of these users share location, interests, or traits. Adjust the language and tone in your messages and updates to connect with them.

Personalized messages go a long way in making customers satisfied. Create scheduled messages carrying the subscriber’s name for an engaging personality. Make sure you read up on the latest sms trends before starting your campaign.

8. Use Email Advertising

Email is another popular marketing platform. The number of email users is on the rise, particularly with easy access on mobile devices. Users can check their emails with a swipe on their mobile phones.

Using email marketing helps you reach your customers. Users are open to reading emails and follow up on your CTA’s. When drafting marketing emails, keep mobile device users in mind.

Email is a prime hunting ground for new leads, don’t miss out!

Optimize the contents of your email for mobile devices and test your CTA buttons. You don’t want users unsubscribing because they can’t read the text or load images.

In addition, poor optimization could put your emails in the customer’s spam folder.

Key Takeaway

Mobile technology offers businesses a competitive edge in today’s market. Smartphones are becoming the go-to choice for people to access content and view marketing materials.

You’ll appreciate the influence of mobile devices on user engagement through these marketing options.

Explore the possibilities listed above and choose what works best. Consider fresh ideas to use the influence of mobile devices to promote your brand.

SMB’s (small-to-medium-sized businesses) can use the popularity of mobile tech to aid growth.

Mobile technology is cheap and easy to use as a marketing approach.

It offers a direct communication line to your audience and measurable yardsticks for success.

Business

What to Look for in an Enterprise Webcasting Solution

Published

5 days ago

September 12, 2025

Matthew Wiles

The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.

Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.

For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.

Scale and Performance Matter More Than You Think

It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.

Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.

The reality is, your message only lands if the technology holds up under pressure.

Security Isn’t Optional

In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.

Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.

Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.

User Experience Makes or Breaks Engagement

Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.

Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.

But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.

Because if people can’t easily join or follow along, your webcast risks becoming background noise.

Engagement is More Than Just Showing Up

In enterprise settings, communication can’t be one-way. True engagement requires interaction.

Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.

Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.

Data and Insights Drive Improvement

One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.

Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.

The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.

Flexibility for Different Event Types

Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.

The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.

Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.

Final Thoughts

Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.

With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.