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Mario Selva doesn’t quit when things get tough

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There are certain qualities each successful business founder and owner embodies. One is to have a vision. Another one is to act on that vision. Then, there is mindset, which is perhaps the most crucial of the bunch. Mario Selva has an unbreakable mindset that has kept him going for three years and generated millions of dollars.

“Very early on in my career, I decided to never quit and never give up. I think that what really helped me was the fact that I pursued my passion,” Selva recalls. “It wasn’t like I was trying to do a task that I didn’t like. I chose marketing as my work because I love it, and I refused to quit even when things get tough.”

Things did become difficult for Selva at the very beginning of his career. “I got my Business degree from the University of Naples in 2017,” he recalls, “then I went into business helping Amazon sellers market their products better. It was a success for a while until, out of nowhere, Amazon disabled my account. It felt like I had lost everything.”

However, he chose not to let that failure break his spirit. “I decided to take matters into my own hands and launch my online e-commerce business so that nobody could take it away from me,” he shares.

Selva began working in social media marketing and went all-in on it. He was extremely dedicated, to the point where he’d isolate himself and study. It paid off. Mario launched an online store that generated $180,000 in four months. He invested all of his profit into his next venture, which grew even larger.

“I made $1.5 million in 18 months,” says Selva. He has been on an upward trajectory for success ever since and there’s no end in sight for his future. “My secret, if we can call it that, is the fact that I don’t give up. I power through. I believe that anyone can make it as long as they don’t quit,” he explains, adding, “You know, things will get difficult. That’s inevitable. Any business has its problems. You should expect those and be prepared for it, not quit at the first obstacle.”

Mindset training takes a while and Mario is happy to invest the time necessary. He wants to be in the company of others who are equally as passionate as he is about learning. “My team of two is as hungry for knowledge as I am. We are studying and improving ourselves together every day. This is why I love my team so much,” he says.

Mario looks up to role models such as Iman Gadzhi. “It’s important to have a role model outside of your circle so you can really look up to them and try to emulate their success as your future aim.” As long as a strong mindset is present, business success follows shortly after. Mario Selva is the ultimate example of that.

You can follow Mario Selva on Instagram for more news and updates. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes

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Credit: Lonely Rabbit

Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.​

Maturing Past Jump Scares

Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.​

The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.​

Corrupted Childhood as New Territory

Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.​

This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.​​

Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.​

Smaller Teams, Bigger Risks

Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.​

Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.​

The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.

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