Business

MIRA BEAUTY Raises $9M in Funding from Unilever Ventures and 14W

Published

5 years ago

September 22, 2020

MIRA BEAUTY, the most comprehensive beauty shopping platform for everything makeup & skincare, has announced that they have raised $9 million in fresh funding.

The funding round was led by Unilever Ventures and 14W. The company plans to use the fresh capital injection in order to “take a verticalized approach to beauty shopping,” the company recently said in a statement. MIRA’s plans include phasing out the beta mobile app, redesigning their web site, and expanding user growth.

MIRA BEAUTY launched live online back in 2019 with a very distinct goal to really help increase engagement in e-commerce. Their beauty app is set up to guide users through a question-and-answer process that results in more personalized makeup & skincare product recommendations. Consumers can also access millions of real user ratings & reviews from people who look similar or have similar skin types so they can choose the beauty products that are likely best suited for their personal needs.

“Beauty consumers increasingly want to interact with brands and purchase products online in a way that feels authentic, frictionless and collaborative, and today’s specialty retailers, direct-to-consumer stores and marketplaces are ill-equipped to retrofit their businesses to this new reality,” said Mira cofounder and chief executive officer Jay Hack in a statement.

Ally Tam, who led the deal for 14W, compared MIRA BEAUTY to Netflix, noting that the service provides “exactly what you want to see.”

“We believe this new capital will help the company scale their services to meet the demands of a rapidly growing online audience,” she added.

MIRA BEAUTY is on a quest to capture and impart the knowledge, insights, and experiences of the worldwide beauty community. A resource where transparency and authenticity meet, MIRA empowers its members to learn more about beauty topics that are important to them and to find the right beauty solutions more quickly, easily, and inclusively than ever before.

MIRA BEAUTY is the world’s first universal beauty store and collaborative library for makeup and skincare – made up of over 100,000 products and counting, which then helps to translate over 10 million product pages, reviews, and videos into one clear, simple, and personalized shopping experience. Community members (professionals to novices) are able to add products, post reviews, and answer each other’s questions based on their own, unbiased experience, all while shopping for the best products for their unique features and approach to beauty.

For more information, please visit MiraBeauty.com

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

9 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.