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MIRA BEAUTY Raises $9M in Funding from Unilever Ventures and 14W

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MIRA BEAUTY, the most comprehensive beauty shopping platform for everything makeup & skincare, has announced that they have raised $9 million in fresh funding.

The funding round was led by Unilever Ventures and 14W. The company plans to use the fresh capital injection in order to “take a verticalized approach to beauty shopping,” the company recently said in a statement. MIRA’s plans include phasing out the beta mobile app, redesigning their web site, and expanding user growth.

MIRA BEAUTY launched live online back in 2019 with a very distinct goal to really help increase engagement in e-commerce. Their beauty app is set up to guide users through a question-and-answer process that results in more personalized makeup & skincare product recommendations. Consumers can also access millions of real user ratings & reviews from people who look similar or have similar skin types so they can choose the beauty products that are likely best suited for their personal needs.

“Beauty consumers increasingly want to interact with brands and purchase products online in a way that feels authentic, frictionless and collaborative, and today’s specialty retailers, direct-to-consumer stores and marketplaces are ill-equipped to retrofit their businesses to this new reality,” said Mira cofounder and chief executive officer Jay Hack in a statement.

Ally Tam, who led the deal for 14W, compared MIRA BEAUTY to Netflix, noting that the service provides “exactly what you want to see.”

“We believe this new capital will help the company scale their services to meet the demands of a rapidly growing online audience,” she added.

MIRA BEAUTY is on a quest to capture and impart the knowledge, insights, and experiences of the worldwide beauty community. A resource where transparency and authenticity meet, MIRA empowers its members to learn more about beauty topics that are important to them and to find the right beauty solutions more quickly, easily, and inclusively than ever before.

MIRA BEAUTY is the world’s first universal beauty store and collaborative library for makeup and skincare – made up of over 100,000 products and counting, which then helps to translate over 10 million product pages, reviews, and videos into one clear, simple, and personalized shopping experience. Community members (professionals to novices) are able to add products, post reviews, and answer each other’s questions based on their own, unbiased experience, all while shopping for the best products for their unique features and approach to beauty.

For more information, please visit MiraBeauty.com

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

How Buttonwood Property Management Navigates the Challenges of Property Management in a Thriving Market

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A thriving real estate market is full of new opportunities for investment, but it is also rife with significant challenges. One perfect example of this is Toronto’s real estate market, which is bursting with activity due to Toronto’s status as the fastest-growing city in all of North America. Part of Toronto’s fast growth can be attributed to its status as a highly transient city, as 50% of Toronto residents were not born there, but are more recent immigrants or transfers from other nearby cities. As a result, there is a pressing need for more and more residential properties, as well as commercial properties, for companies seeking to take advantage of increased foot traffic. 

The challenges of investing in real estate in an urban hub such as Toronto include managing a supply of properties that may not be able to keep up with the demand, as well as keeping property values high in an ever-competitive market. Also, real estate investors struggling to keep up with a highly-demanding market may also experience difficulties with the day-to-day operations of physically maintaining a residential or commercial property.

For these reasons, property management companies have sprung up to address the needs of real estate investors who want to save themselves the time, effort, and stress of tending to all of their properties’ needs. A good property management company should also be capable of paying attention to details and addressing the specifics of relevant regulatory requirements and providing clear communication and dialogue with tenants. 

While all of these traits are necessary for property management in Toronto, Buttonwood Property Management has gone above and beyond the call of duty by adding another element to its core ethos. In addition to careful consideration of clients’ needs, Buttonwood Property Management puts people at the heart of everything they do. 

“Clients trust us with their most valuable assets because we never compromise on our ethical standards,” Buttonwood Property Management’s [insert name and role of representative here] says. “We specialize in helping owners enjoy peace of mind while ensuring tenants feel right at home.”

In its 14 years of existence, Buttonwood Property Management has built its reputation on long-term relationships with clients and tenants. By thoroughly screening potential tenants, the company has cultivated a spotless reputation, ensuring that rent is always paid to clients on time. Buttonwood Property Management has also provided residential and commercial property management and rental services in the Greater Toronto Area, such as bookkeeping, paying bills, rent collection, initial property inspections, and major renovations.

To date, Buttonwood Property Management has spread its ethos to neighborhoods in Toronto and other nearby areas such as North York, East York, Scarborough, and Mississauga. Through its continuous service, the company has demonstrated that any organization can navigate the challenges of Toronto residential property management by prioritizing quality over quantity and combining expertise with integrity. This has resulted in the company receiving industry awards from organizations such as Kingsway Real Estate Brokerage and iPro Realty Ltd., including the organization’s Platinum Award in 2020.

In the case of property owners, Buttonwood Property Management provides customized solutions to maximize returns while minimizing stress. The company’s experts and specialists take care of everything from tenant screening to maintenance coordination. In the case of tenants, the company seeks to make them feel at home by maintaining properties to the best standards and addressing their concerns promptly. This dual focus has not only strengthened the company’s reputation but also helped create thriving, harmonious communities. Combining professionalism with that personal touch has made Buttonwood Property Management stand out in the very competitive real estate market in Toronto, proving that it is through trust and relationships that sustainable success is realized.

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