Business

8 Proven Ways to Leverage Mobile Technology in Marketing

Published

6 years ago

September 23, 2020

Matthew Wiles

With a range of diverse applications available today, people stay glued to their smartphones.

From social media to games, work, productivity, and communication, the options are endless.

Regardless of what you need, chances are there’s an app for it.

Leverage the power of mobile apps for advertising your products and services. It’s a brilliant investment since your target audience spends lots of time on smartphones. Make your brand available on mobile apps and websites.

Mobile devices support real-time connection to a global audience. Your followers can interact with your brand.

Consider these tips to help you leverage the popularity of mobile devices. Use the ideas to improve your marketing strategy and grow your brand image.

How to Get the Best Out of Mobile Technology for Your Business

1. Geo-oriented Mobile Advertising

Mobile advertising targeting a particular location is an excellent way to reach potential customers.

When smartphones enter a location, they advertise your business on websites and apps the user visits.

It is a perfect method for promoting local businesses. Local events and marketing campaigns can enjoy this approach.

Geo-oriented mobile advertising helps you share brand information to people in a particular location. Inform them of business openings, new products, and updates.

Create content to get attention in the region.

Mobile devices display your ads on websites and apps people use in the target location. When people read the advert, you can communicate with them even after they leave the territory.

Use an effective mobile advertising campaign to promote your brand in a target location.

2. Get a Mobile App

Brand image is a vital part of successful businesses. Your business must compete on relevant market platforms to succeed.

Businesses use mobile apps to extend their services to their target audience.

Develop a mobile app to exploit the influence of smartphones. You could build a productivity app to complement the products and services you offer.

Use push-notifications from your app to the customer’s phone to share new deals, offers, and news.

3. Adjust Your Display for Small Screens

You should adjust your website or online shop for smaller mobile screens. If your website doesn’t load fast or fit the screen, its authority and SEO ranking will drop.

Search engines offer reliable websites to its users. Without a mobile-friendly site, you get poor search engine rankings.

Your business can enjoy this regardless of your interest in mobile marketing. Try to optimize the layout of your website for mobile devices. Be consistent with brand image, from your domain name to the layout proper.

4. Write shorter blog posts

If you run a blog, you must create engaging content for mobile users. While long-form articles are good for rankings, bounce rates and user engagement affect your website’s quality.

You should produce simple articles with lots of images. Infographics make interesting reads and smartphone users can access useful information without unrelated text.

5. Create Brand Stickers and Emojis

Brand stickers and emojis are excellent ways of selling your brand to smartphone users. Produce designs with your business name and logo.

Smartphone users download sticker packs for apps such as WhatsApp, iMessage, and Messenger. Colourful brand stickers and emojis are popular among smartphone users.

Using these tools can help your business gain attention.

6. Use Social Media

Today, people use social media platforms such as Twitter, Instagram, and Facebook on their mobile phones. Use these popular social media sites to promote your brand.

It is an excellent choice for marketing on a small budget. Make sure your content supports mobile viewing.

If you want to post a video on your Facebook page, make sure you use the right format. Adding subtitles to the video helps viewers understand your message.

In addition, people who don’t enable sound still get the gist.

Post to social networks regularly with engaging and thought-provoking content. Your posts should encourage your followers to explore your brand.

7. Use SMS Notifications

SMS notification is the most effective way to send your message to customers. Users will open and react to text messages.

Try not to bombard your clients with information. Mobile users can unsubscribe or block further messages if you abuse the opportunity.

Draft your messages with intent, remove irrelevant text, and make your message direct. Limit messages to important updates on products and services.

Give subscribers rewards to make sure they stay loyal to your brand. Rewards help you connect with your audience on a personal level.

For instance, add discounts on products or services for new customers. Offer them discount codes on your app or online store. It’s a small price compared to what you gain from keeping your customer base.

Another crucial point is to find your main customers and understand their needs. A majority of these users share location, interests, or traits. Adjust the language and tone in your messages and updates to connect with them.

Personalized messages go a long way in making customers satisfied. Create scheduled messages carrying the subscriber’s name for an engaging personality. Make sure you read up on the latest sms trends before starting your campaign.

8. Use Email Advertising

Email is another popular marketing platform. The number of email users is on the rise, particularly with easy access on mobile devices. Users can check their emails with a swipe on their mobile phones.

Using email marketing helps you reach your customers. Users are open to reading emails and follow up on your CTA’s. When drafting marketing emails, keep mobile device users in mind.

Email is a prime hunting ground for new leads, don’t miss out!

Optimize the contents of your email for mobile devices and test your CTA buttons. You don’t want users unsubscribing because they can’t read the text or load images.

In addition, poor optimization could put your emails in the customer’s spam folder.

Key Takeaway

Mobile technology offers businesses a competitive edge in today’s market. Smartphones are becoming the go-to choice for people to access content and view marketing materials.

You’ll appreciate the influence of mobile devices on user engagement through these marketing options.

Explore the possibilities listed above and choose what works best. Consider fresh ideas to use the influence of mobile devices to promote your brand.

SMB’s (small-to-medium-sized businesses) can use the popularity of mobile tech to aid growth.

Mobile technology is cheap and easy to use as a marketing approach.

It offers a direct communication line to your audience and measurable yardsticks for success.

Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

Published

6 days ago

April 1, 2026

Matthew Wiles

Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.