Business

8 Proven Ways to Leverage Mobile Technology in Marketing

Published

5 years ago

September 23, 2020

Matthew Wiles

With a range of diverse applications available today, people stay glued to their smartphones.

From social media to games, work, productivity, and communication, the options are endless.

Regardless of what you need, chances are there’s an app for it.

Leverage the power of mobile apps for advertising your products and services. It’s a brilliant investment since your target audience spends lots of time on smartphones. Make your brand available on mobile apps and websites.

Mobile devices support real-time connection to a global audience. Your followers can interact with your brand.

Consider these tips to help you leverage the popularity of mobile devices. Use the ideas to improve your marketing strategy and grow your brand image.

How to Get the Best Out of Mobile Technology for Your Business

1. Geo-oriented Mobile Advertising

Mobile advertising targeting a particular location is an excellent way to reach potential customers.

When smartphones enter a location, they advertise your business on websites and apps the user visits.

It is a perfect method for promoting local businesses. Local events and marketing campaigns can enjoy this approach.

Geo-oriented mobile advertising helps you share brand information to people in a particular location. Inform them of business openings, new products, and updates.

Create content to get attention in the region.

Mobile devices display your ads on websites and apps people use in the target location. When people read the advert, you can communicate with them even after they leave the territory.

Use an effective mobile advertising campaign to promote your brand in a target location.

2. Get a Mobile App

Brand image is a vital part of successful businesses. Your business must compete on relevant market platforms to succeed.

Businesses use mobile apps to extend their services to their target audience.

Develop a mobile app to exploit the influence of smartphones. You could build a productivity app to complement the products and services you offer.

Use push-notifications from your app to the customer’s phone to share new deals, offers, and news.

3. Adjust Your Display for Small Screens

You should adjust your website or online shop for smaller mobile screens. If your website doesn’t load fast or fit the screen, its authority and SEO ranking will drop.

Search engines offer reliable websites to its users. Without a mobile-friendly site, you get poor search engine rankings.

Your business can enjoy this regardless of your interest in mobile marketing. Try to optimize the layout of your website for mobile devices. Be consistent with brand image, from your domain name to the layout proper.

4. Write shorter blog posts

If you run a blog, you must create engaging content for mobile users. While long-form articles are good for rankings, bounce rates and user engagement affect your website’s quality.

You should produce simple articles with lots of images. Infographics make interesting reads and smartphone users can access useful information without unrelated text.

5. Create Brand Stickers and Emojis

Brand stickers and emojis are excellent ways of selling your brand to smartphone users. Produce designs with your business name and logo.

Smartphone users download sticker packs for apps such as WhatsApp, iMessage, and Messenger. Colourful brand stickers and emojis are popular among smartphone users.

Using these tools can help your business gain attention.

6. Use Social Media

Today, people use social media platforms such as Twitter, Instagram, and Facebook on their mobile phones. Use these popular social media sites to promote your brand.

It is an excellent choice for marketing on a small budget. Make sure your content supports mobile viewing.

If you want to post a video on your Facebook page, make sure you use the right format. Adding subtitles to the video helps viewers understand your message.

In addition, people who don’t enable sound still get the gist.

Post to social networks regularly with engaging and thought-provoking content. Your posts should encourage your followers to explore your brand.

7. Use SMS Notifications

SMS notification is the most effective way to send your message to customers. Users will open and react to text messages.

Try not to bombard your clients with information. Mobile users can unsubscribe or block further messages if you abuse the opportunity.

Draft your messages with intent, remove irrelevant text, and make your message direct. Limit messages to important updates on products and services.

Give subscribers rewards to make sure they stay loyal to your brand. Rewards help you connect with your audience on a personal level.

For instance, add discounts on products or services for new customers. Offer them discount codes on your app or online store. It’s a small price compared to what you gain from keeping your customer base.

Another crucial point is to find your main customers and understand their needs. A majority of these users share location, interests, or traits. Adjust the language and tone in your messages and updates to connect with them.

Personalized messages go a long way in making customers satisfied. Create scheduled messages carrying the subscriber’s name for an engaging personality. Make sure you read up on the latest sms trends before starting your campaign.

8. Use Email Advertising

Email is another popular marketing platform. The number of email users is on the rise, particularly with easy access on mobile devices. Users can check their emails with a swipe on their mobile phones.

Using email marketing helps you reach your customers. Users are open to reading emails and follow up on your CTA’s. When drafting marketing emails, keep mobile device users in mind.

Email is a prime hunting ground for new leads, don’t miss out!

Optimize the contents of your email for mobile devices and test your CTA buttons. You don’t want users unsubscribing because they can’t read the text or load images.

In addition, poor optimization could put your emails in the customer’s spam folder.

Key Takeaway

Mobile technology offers businesses a competitive edge in today’s market. Smartphones are becoming the go-to choice for people to access content and view marketing materials.

You’ll appreciate the influence of mobile devices on user engagement through these marketing options.

Explore the possibilities listed above and choose what works best. Consider fresh ideas to use the influence of mobile devices to promote your brand.

SMB’s (small-to-medium-sized businesses) can use the popularity of mobile tech to aid growth.

Mobile technology is cheap and easy to use as a marketing approach.

It offers a direct communication line to your audience and measurable yardsticks for success.

Business

Why Multi-Province Payroll Compliance Is the Hidden Challenge Canadian SMBs Face and How Folks Solves It

Published

1 hour ago

November 6, 2025

Matthew Wiles

Photo courtesy of: Folks

Byline: Shem Albert

Running payroll in Canada can feel like crossing a country stitched from many different fabrics. Each province weaves its own pattern of tax rules, leave policies, and benefit requirements, creating a landscape where a single misstep can ripple through every paycheck. For small and mid-sized businesses, the challenge often remains hidden until growth pushes hiring beyond provincial borders or brings remote workers into the fold. What seems like a routine back-office task quickly becomes a test of accuracy, timing, and local knowledge. This is the gap that Folks set out to close, offering a way for employers to navigate Canada’s regulatory patchwork without slowing their momentum.

Provincial Rules Add Complexity

Canada’s payroll environment varies sharply by province. Federal rules set the foundation, but provincial tax rates, deductions, statutory leave entitlements, and benefit premiums add layers of complexity that employers must monitor carefully. Small and mid-sized businesses with staff across provinces or remote employees face different tax tables, reporting deadlines, and leave calculations that directly affect pay accuracy and remittance schedules.

Folks built its payroll module to address these differences. The platform calculates the correct provincial tax rates and deductions for each employee, applying updates automatically so employers avoid misapplied withholdings or late filings. Multi-location tax management allows a company with workers in Ontario, Quebec, or several other provinces to process payroll without creating separate accounts for each jurisdiction. Bilingual functionality in English and French and secure Canadian data hosting support compliance while keeping employee records accessible across language and regional boundaries.

Unified Records Improve Accuracy

Payroll errors often stem from mismatched employee data. Changes in pay rates, banking details, or benefits eligibility may not align between HR and finance systems, creating incorrect deductions or delayed payments. Smaller teams juggling separate platforms spend valuable hours reconciling information instead of focusing on strategic work.

Folks resolves these issues by combining HR and payroll in one platform. Updates to wages, hours, or tax information entered on the HR side flow directly into payroll without re-entry. This single, verified record strengthens the accuracy of every payroll run and ensures employees receive the correct pay and deductions. By removing the need for repetitive administrative work, HR staff can redirect their time to tasks that support growth and employee engagement.

Automation Keeps Provinces in Step

Each province sets its own requirements for holiday pay, pay frequency, and statutory benefits, making manual calculations both time-consuming and error-prone. Businesses that expand or hire remote employees must keep pace with shifting provincial regulations or risk penalties and audit issues.

Folks address these demands with automation designed for Canada’s regulatory landscape. Pay statements, deduction calculations, and custom pay schedules follow the applicable provincial rules without extra configuration. The system’s automated updates mean that a company hiring staff in British Columbia or Quebec can meet local payroll standards without adding new layers of setup or monitoring. Employers gain the ability to expand into new regions while maintaining accurate, on-time pay.

Reporting Strengthens Compliance

Changing tax rates and reporting requirements require ongoing attention from HR and finance teams. Companies that rely on disconnected systems risk missing a provincial update or submitting incorrect remittances, which can lead to fines and interest charges.

Folks provides detailed reporting tools that compile payroll, deductions, and benefits information across all locations. Employers can generate clear remittance and deduction summaries, simplifying the process of meeting provincial filing requirements. For organizations that want additional guidance, Folks also offers a payroll management service that brings in-house specialists to assist with configuration, compliance, and regular updates. These reporting features help companies stay audit-ready and avoid costly compliance gaps.

Scalable Payroll for Expanding Businesses

Many small businesses begin in a single province, where local tax and payroll demands can be learned over time. Growth into new provinces or the decision to hire remote staff adds a level of complexity that manual processes cannot handle efficiently. Errors multiply, compliance risks rise, and payroll teams spend more time correcting mistakes than supporting expansion plans.

Folks provides payroll that scales with company growth. Provincial tax logic, automated deductions, bilingual support, and secure Canadian data storage are built directly into the platform. By maintaining an accurate employee record and applying province-specific rules automatically, the system allows Canadian SMBs to expand with fewer administrative surprises and more predictable payroll operations. Companies gain the stability of compliant payroll across provinces while controlling the time and costs that typically accompany multi-jurisdiction growth.