Business

Young Entrepreneur Andrew Hristo On Harnessing the Power of the Internet

Published

5 years ago

September 26, 2020

When asked what he wants to be known for and what he’d like his legacy to be, Andrew Hristo passionately conveys the message of financial freedom and the opportunity we all have to live on our own terms. According to Andrew, these possibilities are within reach for everyone, and it’s all thanks to the internet.

When the internet hit its first screens all the way back in October 1969, we had no idea that the one, simple message of “L. O”–sent 350 miles to a Stanford research institute in California, and which led to a system crash–would change the way we live and do business. Recent years have seen an explosion of online businesses dominating the earning sphere.

Online businesses are far more accessible to people who don’t have the funds to put up major capital. While there’s a greater chance of success for everyone, it still takes incredibly hard work and courage to get started. The first few months–maybe even the first few years–might be slow going and one will have to play around to learn what works and what doesn’t. So what’s the motivation behind striking out on one’s own? Why not stay where they are, safe in their bubble that’s held up by someone else?

For Andrew, it’s all about doing something he enjoys, and not living a life where he has to count the days to his next paycheck. One can find something they love doing, and then create a business around that. If one wanted to do this 20 years ago, they would have to come from a wealthy family, have a magnificent stroke of luck, or put in decades of work before seeing a significant profit. With the internet, aspiring entrepreneurs have the chance to launch their companies from their homes with little overhead costs and minimal risk.

Andrew knows firsthand about the power of the internet. He’s fulfilled his goal of being able to generate multiple six figures a year from his laptop, which he cites as one of his biggest successes. Andrew didn’t come from money and he didn’t live in a major city. He’s also just 25 years old. Hailing from a small town in South Australia, Andrew initially dipped his toes into the world of e-commerce when he was only 13 years old. Having access to the internet allowed him to sell products across the country, rather than being limited to the people in his town.

To keep up with Andrew, you can follow him on Instagram at @andrewhristo.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

19 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.