Lifestyle

Astrofit Is at the Forefront of Innovation

Published

5 years ago

November 11, 2020

In any industry, in order to move forward and keep clients happy, businesses need to innovate. Fitness is no different, and the Canadian brand Astrofit is paving the way for a new fitness reality. “We are heavily focused on innovation. One catalyst that pushed us forward was the pandemic. People found themselves at home, needing to move and feel good. Not only that, but once they were able to leave their homes, they still had to adhere to strict safety guidelines, and we wanted to come up with a way to support them fully,” a member of the Astrofit team says.

Astrofit bets on digitalization. “We digitalized a lot of our workouts and programs, as we believe every fitness brand out there should do, since it allows for extra freedom and flexibility. When you’re able to provide digital resources for people, you’re helping to keep them motivated and holding them accountable, and that’s why they go to the gym in the first place. It’s not only about the movements, but about the community and the support, too,” the Astrofit leadership adds.

It’s natural for Astrofit to gravitate toward innovation. After all, the business is funded and run by the decentralized company TripleOne, where users from across the globe make joint decisions on how and where to invest capital and are constantly seeking to expand and innovate with the help of technology.

Astrofit is currently operating out of two locations in Quebec. During the pandemic, they made plenty of workouts available online in order to keep their community active and healthy. “We want to give people a great balance when it comes to training. Building muscle or losing fat is one thing, and then you’ve got the whole mindset of getting truly fit. We want to provide both to our people,” a team member says.

Astrofit is also playing with the idea of both indoor and outdoor workouts. While traditional gyms only focus on indoor training, the Astrofit team knows that there are plenty of benefits when it comes to outdoor fitness as well. “In the summer, people will get a ton of Vitamin D from the sun, and not only that, but it’s fun to be training out in the open. With the current situation, we’re also able to socially distance better outside, so we’re definitely looking at outdoor workouts, absolutely,” the team member explains.

Each workout at Astrofit is focused on two things: to help the client enjoy the movement and to challenge them to perform better. “We really want to select the best program for you so that you enjoy all of your workouts and they don’t feel like a chore. The plan is for you to become self-motivated and for us to simply guide you toward the best version of yourself,” the Astrofit team member comments.

Here, each client is expertly evaluated by the trainers in order to find the exercises and the training style that works for them. While high-intensity may work for one individual, that’s not necessarily the truth for another, which is why Astrofit’s trainers take the time to review everybody’s goals separately and track them.

For more news, updates, and to see expert tips from Astrofit, follow them on Instagram.

Lifestyle

K-Beauty Meets Sustainability: Why SoloVegan Is the Brand to Watch

Published

2 days ago

June 20, 2025

Michelle Langton

Photo Courtesy of: SoloVegan

By: Gerome Alvarez

SoloVegan is carving its path in a beauty industry dominated by aesthetics and fleeting trends. This Korean-inspired skincare brand aims to make high-performance, sustainable, and affordable products accessible to all. With a unique blend of advanced K-beauty innovation and ethical responsibility, SoloVegan is quickly becoming a name that beauty enthusiasts and conscious consumers alike cannot ignore.

The brand’s growth is impressive. With products now available in over 500 retail locations across North America, SoloVegan is living proof that skincare can be effective, ethical, and affordable. At a time when consumers demand more from the brands they support, SoloVegan delivers solutions that truly resonate.

The Glow-Up of K-Beauty and Clean Beauty

Korean Beauty, or K-beauty, has built a reputation for its innovative formulas, layered skincare routines, and effective results. SoloVegan combines these principles with the rising demand for clean beauty, offering plant-based, cruelty-free products free of harmful additives. Sustainability is a feature at the heart of SoloVegan’s mission.

Its product lineup reflects this commitment. The Glow & Dew You Brightening Serum, a fan favorite, is formulated with kojic acid and niacinamide to brighten skin and improve uneven tone. The Don’t Pop to Me Pimple Patches are another standout, offering quick and effective solutions for acne-prone skin. SoloVegan’s Guava Lip Duo adds a nourishing touch to daily routines.

“Skincare does not have to be a compromise between performance and ethics,” says the SoloVegan team. “We are proud to offer products that work while staying true to our commitment to sustainability.”

The brand’s eco-friendly packaging is yet another way it aligns with today’s consumers’ values. From concept to creation, SoloVegan ensures its products support skin health and the planet’s well-being.

More Than Skincare: A Brand with Heart

SoloVegan is not just a skincare brand but a brand with a bigger purpose. Beyond delivering high-quality products, the company empowers individuals and communities. Its partnership with CareerVillage.org, a platform that connects young people with professionals for career advice, is a testament to its commitment to making a difference.

“Partnering with CareerVillage.org allows us to contribute to something larger than ourselves,” says the team at SoloVegan. “It is about equipping the next generation with tools and advice to build their future.”

This initiative reflects the brand’s belief that beauty extends beyond skin deep. SoloVegan is changing what it means to be a socially responsible brand in the beauty industry by engaging with communities and fostering meaningful connections.

From Store Shelves to Shopping Carts

SoloVegan’s journey to becoming a retail staple is nothing short of impressive. The brand’s products are now available in over 500 stores across North America, including major retailers like Walmart Canada, Meijer, and King Soopers. Its online store, gosolovegan.com, further expands its reach, offering convenience for customers who prefer to shop digitally.

This growth is backed by strong financial performance. SoloVegan generates $20 million in annual revenue and has achieved a 12 percent year-over-year growth rate. Such numbers underscore the brand’s ability to connect with consumers and meet the demand for affordable, high-quality skincare.

Competing in a crowded market is no small feat, but SoloVegan stands tall against rivals like Bubble Skincare, Naturium, and Byoma. Its distinct combination of K-beauty origins, clean formulations, and community-driven initiatives gives it an undeniable edge.

“People want more than products, they want to believe in a brand’s story,” says the SoloVegan team. “We aim to be a brand that consumers trust and feel good about supporting.”

Where SoloVegan Is Headed

As SoloVegan looks into the future, it is clear that the brand is not slowing down. Its short-term goals include expanding its geographic presence and focusing on strengthening its position in Mexico and other untapped North American markets. It also invests in digital strategies to increase visibility and build trust through search engines and social media.

In the long term, SoloVegan envisions itself as a leader in the clean beauty movement, leveraging the industry’s projected growth to make an even bigger impact. The brand’s ability to adapt and innovate while staying true to its core values positions it for continued success.

SoloVegan’s journey involves blending science, sustainability, and heart. It proves that beauty is not just about what you put on your skin, it is about the values you support and the impact you make.

Why SoloVegan Is the One to Watch

Consumers are inundated with options but SoloVegan’s authenticity and commitment stand out. It delivers on its promise to provide skincare that works while supporting a sustainable future. For those seeking skincare that is as ethical as it is effective, SoloVegan is the answer. The brand is not just changing beauty but making it better.