Lifestyle

Astrofit Is at the Forefront of Innovation

Published

4 years ago

November 11, 2020

In any industry, in order to move forward and keep clients happy, businesses need to innovate. Fitness is no different, and the Canadian brand Astrofit is paving the way for a new fitness reality. “We are heavily focused on innovation. One catalyst that pushed us forward was the pandemic. People found themselves at home, needing to move and feel good. Not only that, but once they were able to leave their homes, they still had to adhere to strict safety guidelines, and we wanted to come up with a way to support them fully,” a member of the Astrofit team says.

Astrofit bets on digitalization. “We digitalized a lot of our workouts and programs, as we believe every fitness brand out there should do, since it allows for extra freedom and flexibility. When you’re able to provide digital resources for people, you’re helping to keep them motivated and holding them accountable, and that’s why they go to the gym in the first place. It’s not only about the movements, but about the community and the support, too,” the Astrofit leadership adds.

It’s natural for Astrofit to gravitate toward innovation. After all, the business is funded and run by the decentralized company TripleOne, where users from across the globe make joint decisions on how and where to invest capital and are constantly seeking to expand and innovate with the help of technology.

Astrofit is currently operating out of two locations in Quebec. During the pandemic, they made plenty of workouts available online in order to keep their community active and healthy. “We want to give people a great balance when it comes to training. Building muscle or losing fat is one thing, and then you’ve got the whole mindset of getting truly fit. We want to provide both to our people,” a team member says.

Astrofit is also playing with the idea of both indoor and outdoor workouts. While traditional gyms only focus on indoor training, the Astrofit team knows that there are plenty of benefits when it comes to outdoor fitness as well. “In the summer, people will get a ton of Vitamin D from the sun, and not only that, but it’s fun to be training out in the open. With the current situation, we’re also able to socially distance better outside, so we’re definitely looking at outdoor workouts, absolutely,” the team member explains.

Each workout at Astrofit is focused on two things: to help the client enjoy the movement and to challenge them to perform better. “We really want to select the best program for you so that you enjoy all of your workouts and they don’t feel like a chore. The plan is for you to become self-motivated and for us to simply guide you toward the best version of yourself,” the Astrofit team member comments.

Here, each client is expertly evaluated by the trainers in order to find the exercises and the training style that works for them. While high-intensity may work for one individual, that’s not necessarily the truth for another, which is why Astrofit’s trainers take the time to review everybody’s goals separately and track them.

For more news, updates, and to see expert tips from Astrofit, follow them on Instagram.

Lifestyle

Gutiérrez F Studio Masters the Art of Unforgettable Events

Published

2 weeks ago

September 24, 2024

Michelle Langton

Photo Credit: Gutiérrez F Studio

Byline: Katreen David

Every great love story deserves a walk down the aisle straight out of a fairytale. From the conceptualization to the perfect centerpiece, boutique event planning companies like Gutiérrez F Studio can puzzle the details together to craft an event that tells the bride and groom’s story.

Today, where wedding ideas are beautiful yet veer toward feeling recycled, Gutiérrez F Studio imparts a sense of uniqueness, identity, and human connection to every event it brings to life.

“Everyone has access to the same Pinterest boards, but our mission is to create events that are truly unique. We aim to make every detail tell a part of our clients’ stories,” shares Fernando Gutiérrez, the founder and lead creative of Gutiérrez F Studio.

Knot Your Average I Do: Crafting Experiences

From the very first consultation, it is clear that the Mexico-based event studio is anything but run-of-the-mill. Each project is a culmination of a deeply personal journey, guided by a commitment to crafting experiences that are both visually elegant and emotionally reverberant.

At Gutiérrez F Studio, the magic of a well-crafted event is not just about grand visuals; it is about creating experiences that age gracefully into core memories over time.

The nuptials designed by Gutiérrez F Studio are out to resonate deeply with the people they celebrate. As a full-service event design and production studio, Gutiérrez F Studio specializes in transforming visions into reality through custom architectural design and art. It comprises a team of warm, reliable, and innovative creatives.

What truly speaks volumes about its signature brand is the dedication to delivering seamless, end-to-end service that covers every aspect of the event. The team meticulously plans and manages every detail, collaborating exclusively with top-tier suppliers for quality that is second to none. This encompasses aspects that engage all the senses, such as top-tier audiovisual elements and menus curated by world-renowned chefs.

The studio has put its name on the map as a master of storytelling, a notion that is evident in even the minutest of details. “We don’t just follow trends. Instead, we create atmospheres that blend romance, elegance, and innovation, tailored to reflect each couple’s unique love story,” notes Fernando Gutiérrez. “Our aesthetic is concept-driven, meaning every event we design is a one-of-a-kind narrative brought to life in creatively curated spaces.”

From 2017 to Forever

Over the next 12 months, Gutiérrez and his team will actively explore opportunities to expand their target locations, aiming to bring their bespoke event design and production services to new international markets. So far, they have been the go-to brand across Mexico and Europe.

Since its founding in 2017, Fernando Gutiérrez’s company has completed over 320 projects, earning clients’ trust locally and globally. From the beaches of Mexico to its rapid expansion into the scapes of Spain and Italy, Gutiérrez F Studio has been rendering exceptional events worldwide, proving that the celebration of love is a universal language.

“Whether we’re planning events in Mexico or across the ocean, we hope to create moments that our clients will look back on fondly,” shares Fernando Gutiérrez.

For every bride and groom that the team works with, Gutiérrez F Studio promises that each walk down the aisle is the start of a new fairytale that is entirely their own.