Lifestyle
Deisy Suarez-Giles on Beauty, Female Empowerment and Philanthropy
The beauty and spa industry is inarguably cut-throat. It’s no easy feat for newcomers who are trying to make their name in cosmetics and skincare arena, when you’re competing with beauty giants who have been decades-long key players of the game. But Deisy Suarez-Giles braved the odds and came out on top with her namesake label.
A believer that she is more than just a businesswoman, she built her company for reasons tied closely to her core values — inspiring and empowering individuals through the transformative power of wellness and spa. We caught up with the founder as she has just dipped her toe launching her second DESUAR SPA location in Los Angeles, to discover what success means to the girl boss.
Name: Deisy Suarez-Giles
Profession: Founder and CEO of DESUAR SPA, AUTHOR and PHILANTHROPIST
Start up since: 2010
Tell us about your business. What do you do?
I like to believe that I am able to be part of something bigger in my role as the Founder and CEO of DESUAR SPA, esthetician and philanthropist. The brand was founded with the intention of inspiring and empowering individuals through the transformative power of spa and wellness.
Wellness Spa provides a universal language of happiness, self-love and creativity, and I learned this through my philanthropic work. I had the unique opportunity to volunteer at the Living Water Children’s Centre in Tanzania, Africa where I applied my touch therapy to healing orphan children.
DESUAR Spa has continued to grow, providing clinically proven skincare procedures, ultrasonic, chemical peels & microdermabrasion facials, and Suarez-Giles’ very own “secret” body scrub formula, along with massage treatments, spray tanning, body scrubs, soak rituals, wraps, and waxing services. DESUAR Spa offers healing as well as high-end relaxing treatments fit for royalty, be it massage, waxing, facials, body scrubs, saunas, or even CBD treatments.
DESUAR SPA encourages self-love, inner power and realizes the different definitions and expressions of beauty and wellness: each product and service is designed with unique aspirational affirmations, so that the individual feels uplifted when using our products or services.
Tell me about your best and worst day at work?
As an entrepreneur, no one day is exactly the same, but my favorite kind of days are the ones in which I am able to feel and see that my services are serving as a source of confidence.
My so-called worst days are the ones where I feel I need two of me and more hours in a single day. I am extremely hands on with all areas of the business from concept development to product formulation, management and distribution to ensure every addition to the DESUAR SPA portfolio speaks true to our values: to empower and inspire all those who use our services and products.
Looking back now, what would you have done differently?
I’m a big believer in everything happens for a reason. I always believe that every failure shouldn’t be labeled as a failure, but rather a step towards being a better version of yourself. If I have to do it again, I will do it the same all over again.
What is a normal work day like?
While I wouldn’t categorize this as a ‘normal’ workday, I’d say my days usually consist of: speaking with my staff, liaising with, working on new formulations and products, creating new menu, and engaging with my community via social media.
What advice would you give to someone looking to start up?
Starting something up is one of the most fulfilling, but also one of the most challenging things you will do. It will push you to your utmost limits, but will also be unbelievably gratifying. My advice would be to take a chance on yourself, set your sights on the goals you want to accomplish, believe in yourself no matter what anyone else says and take the first step in the right direction. Never stop learning, continuing education is a must to be able to stay current to new trends and changes in consumer behavior.
What are your goals for 2020? And in the near future?
It’s full speed ahead at the moment in terms of expansion and growth in order to be accessible to our customer. We are also working on several new products to add to the collection. I aim to launch my Skin Care products, along with my second book as an author called “Holy Skin”, in December 2020. Lastly, I am fully involved in my new outdoor spa concept, in order to adapt to the new normal and be able to continually provide wellness services that people need and want. Especially now during these difficult times.
How hands-on are you?
Extremely! I’m involved in every aspect of the business from hiring, training, management, conceptualization to formulation and distribution. Every service that is in our spa has been inspired by my experiences through my philanthropy, travels around the world, and as an esthetician and massage therapist. With that being said, I am very fortunate to have a team that I can consult with and support in making each product and wellness treatment a reality.
How do you define success? Do you consider yourself being successful?
My definition of success is being able to make someone feel empowered and indestructibly confident in themselves, be it through the application of one of our services or through my voice.At this very moment in time, I would say that success is a journey and I still believe that for myself, there is more to come.
With her entrepreneurial spirit and emphasis on education, it is no surprise that Suarez-Giles has been featured in Forbes, LA Magazine, Entertainment Tonight, NBC, ABC News, Zoe Report, Voyage LA, Spa Insider, Well and Away, DTLA Weekly, LA Magazine, Medium, Thrive Global, and MTV. She has also worked with many Hollywood celebrities and sports figures. Success is important to Suarez-Giles but philanthropy also has an important place in her life.
Lifestyle
How Scamless Helps Families Protect Elderly Parents From Online Scams
To protect elderly parents from online scams, families should combine regular communication, scam-awareness education, verification habits, and real-time scam detection tools. Scamless helps by detecting suspicious messages, phishing links and impersonation attempts across WhatsApp, SMS, Instagram, Facebook Messenger, X and TikTok before users click, reply or send money.
Why Seniors Are Targeted by Online Scams
Online scams have become a growing concern for families, particularly when it comes to protecting elderly parents who increasingly rely on digital communication for banking, healthcare, and staying connected. As scam tactics become more sophisticated, many families are searching for ways to protect elderly parents from scams, explore scam protection for seniors, and find reliable tools, such as a senior fraud prevention app or family scam protection app that can provide real-time safety across messaging platforms.
Scamless is an AI-powered scam detection app that helps users detect suspicious messages, phishing links and impersonation attempts across apps such as WhatsApp, SMS, Instagram, Facebook Messenger, X and TikTok before they click, reply or send money.
Arjun Singri, founder of Scamless, explains that the vulnerability of seniors is not linked to awareness or intelligence, but to the evolving nature of digital manipulation. “The challenge is that scams are designed to blend into everyday communication,” he says. “They appear as normal messages, often from sources that feel familiar and trustworthy.”
Common Scams Targeting Elderly Parents
Scammers frequently target older adults through emotional and time-sensitive messaging. These include fake bank alerts, impersonation of family members, delivery notifications, and urgent account security warnings. Each message is structured to create urgency and reduce the likelihood of verification. Singri notes that this emotional pressure is central to how fraud succeeds. “When urgency enters the conversation, people tend to act before they validate,” he says.
One of the most common risks involves impersonation scams, where attackers pretend to be a relative or a trusted institution. These messages often request immediate financial assistance or sensitive information. In many cases, they are delivered through messaging platforms where conversations feel private and personal, making detection more difficult.
Another frequent category includes fake bank texts and account alerts. These messages claim that accounts have been compromised or transactions require immediate verification. They often contain links that lead to fraudulent login pages designed to capture credentials. Delivery scams and fake shopping notifications also remain widespread, especially during periods of high online purchasing activity.
Singri explains that these patterns are intentional and highly structured. “Scams are not random messages,” he says. “They are carefully designed interactions that guide someone toward a decision without giving them time to question it.”
For families, this creates a unique responsibility. Protecting elderly parents from scams is no longer limited to education alone. It requires ongoing support and systems that can assist in real-time as threats appear. Caregivers often play a critical role in helping seniors identify suspicious messages, verify requests, and avoid rushed decisions.
However, human oversight alone has limitations. Messages can arrive at any time, and scams often unfold within seconds of engagement. This is where technology becomes an important layer of protection.
How Scamless Supports Family Scam Protection
Scamless operates as a scam protection app for seniors and a family scam protection app designed to help detect suspicious messages, phishing links, and impersonation attempts across platforms such as WhatsApp, SMS, Instagram, Facebook Messenger, X, and TikTok. It functions as a senior fraud prevention app by analyzing communication in real time and flagging potential risks before action is taken.
The system identifies patterns associated with manipulation, including urgency cues, unusual requests, and inconsistencies in sender behavior. When a risk is detected, it provides real-time scam alerts that explain why a message may be unsafe. This allows both seniors and family members to understand the context of the threat rather than relying on uncertainty.
Why Real-Time Scam Alerts Matter for Seniors
Singri emphasizes that clarity is a critical part of protection. “People do not need more fear,” he says. “They need understanding at the moment a decision is being made.”
One of the key advantages of using a family scam protection app is shared awareness. Families can support each other in identifying suspicious communication patterns and reinforcing safe digital habits. This creates a collaborative approach where protection is distributed across both technology and human support.
Caregivers often look for tools that reduce friction for seniors while still offering strong protection. Scamless is designed to integrate into everyday communication without requiring additional steps from the user. It helps users check suspicious messages before clicking, replying, or sharing sensitive information, reducing the risk of accidental engagement with fraudulent content.
Singri explains that timing is often the deciding factor in whether a scam succeeds. “Most scams succeed in moments where someone feels pressured to respond quickly,” he says. “If that moment is interrupted with clarity, the outcome changes.”
Scam protection for seniors must also account for emotional factors. Older adults may be more trusting of messages that appear to come from family members or institutions they have interacted with for years. Scammers exploit this trust by replicating tone, branding, and communication style. This makes detection especially difficult without additional support systems.
How AI Helps Detect Senior Fraud Attempts
AI plays an increasingly important role in addressing this challenge. Scamless uses machine learning to analyze large volumes of communication data and identify patterns that may indicate fraud. It adapts continuously to new scam techniques, ensuring that protection evolves alongside emerging threats.
The platform also helps reduce dependency on manual verification. Instead of expecting seniors or caregivers to assess every message, it provides immediate analysis that highlights potential risks in context. This is particularly important in situations involving fake bank texts or urgent family requests, where hesitation is often overridden by emotional response.
Singri frames this as a shift in how digital safety is understood. “Protection should not depend on constant vigilance,” he says. “It should be built into the environment where communication happens.”
Families using scam protection tools benefit from reduced stress and increased confidence in digital interactions. Seniors gain reassurance, while caregivers gain visibility into potential risks without needing to monitor every conversation directly.
Scamless and the Future of Senior Scam Protection
The rise in scams targeting older adults reflects broader changes in communication behavior. As more daily activities move online, including banking, shopping, and healthcare coordination, the number of potential entry points for fraud increases. Scammers take advantage of this expansion by designing messages that mirror legitimate interactions.
Singri notes that this evolution requires a new approach to safety. “The environment has changed faster than people expect,” he says. “That gap is where scams find opportunity.”
Scamless addresses this gap by embedding detection directly into communication channels, allowing risks to be identified as they appear. This approach helps ensure that seniors are not left to interpret complex signals on their own, especially in high-pressure situations.
For families seeking to protect elderly parents from scams, the combination of awareness, communication, and intelligent support systems offers the most effective path forward. Education remains important, but it becomes significantly stronger when paired with real-time protection.
As digital communication continues to expand, the need for accessible and adaptive safety tools will only grow. Scam protection for seniors is no longer a secondary concern. It is a central part of maintaining trust and independence in a connected world.
For Singri, the mission is grounded in simplicity and timing. “The right support at the right moment can prevent everything that follows,” he says. “And sometimes, that moment is all that stands between safety and loss.”
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