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4 Real Estate Technologies That Can Help People During the Coronavirus-Induced Recession 

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The recession has officially hit the United States. Although some still deny the recession, the economy disagrees. Even though initial lockdowns have been lifted, millions of businesses have already closed their doors for good thanks to the last round of shutdowns. With California about to enter yet another lockdown, it’s only going to get worse.

Many people will need to find cheaper housing and possibly share a home with others. However, finding an affordable place to live is challenging. Oddly, rents are rising in certain areas despite the recession. For people who live in cities with rising rent, it’s hard to find affordable options. However, technology is making it a little easier.

In addition to essential property management applications that landlords use to communicate with tenants remotely, here are four technologies that can help people find affordable housing during this recession.

  1. 3D property tours

Even when people aren’t under stay-at-home orders, many are hesitant to drive long distances because gas costs money. Gas might be cheap compared to what it was last year, however, even cheap gas is expensive for someone who has lost part of their income.

Many people who have lost part of their income can still afford to pay rent. They just need to find a smaller house or move to a cheaper location. Offering 3D property tours on your website for potential tenants can be a huge help for those who can’t drive or don’t want to drive to see a property in person.

Another way a 3D property tour helps is by narrowing down potential tenants without having to meet with them first. People can see far more in a 3D tour than they can in 2D photos. Potential tenants might spot some deal breakers in a 3D tour, which means real estate agents don’t have to waste their time scheduling a showing, only to find out their prospect doesn’t like having a small step leading from the kitchen to the family room.

There are many 3D property tools on the market, but one of the easiest tools is the 3D tour app from Zillow. Al you need is an iPhone or a 360-degree camera to take some panoramic shots and the app puts all the photos together to create the 3D tour.

  1. Homeshare

For San Francisco residents who need to rent smaller spaces for less money, Homeshare is making that possible. Homeshare divides luxury apartments into smaller units that rent at a lower price than the entire apartment. The company divides luxury apartments into 100-square-foot sections that cost around $1,300 per month. 

The 100-square-foot units have sleeping areas sectioned off with privacy curtains, but otherwise it’s like sharing an apartment with roommates. The living room, bathroom, kitchen, and closets are all shared spaces.

Most people would consider $1,300 a ridiculous amount of money to pay for 100 square feet of living space, but in San Francisco, that’s cheap. For those used to paying $4,000-$6,000 per month, being able to jump into a $1,300 unit without leaving the city they love is a blessing.

  1. Bungalow

For those open to renting a room from someone, Bungalow helps people find a shared living situation without having to try their luck on Craigslist. All the houses listed with Bungalow are vetted by the company and roommates are matched based on shared interests and similar living preferences.

The best part about Bungalow is that the landlord can handle the lease agreement and rental payments through the app. Unlike finding a room to rent on Craigslist, if you don’t like the home you move into, you can move into another Bungalow listing without penalty within the first two weeks.

  1. Divvy Homes

Divvy Homes helps renters who want to buy their home to save money long term.

The services provided by Divvy Homes fall under the category of rent-to-own, but there are several key differences. When a client finds the dream home they want to buy, Divvy Homes purchases that home and then rents it to the client. While the client is renting their dream home, Divvy Homes helps them build their wealth to cover the down payment, all while they live in the home they are going to purchase.

Everyone should be saving money on rent if possible

The recession is here and nobody knows how long it will last. If you’re paying too much rent, consider downsizing until the recession is over. You never know what’s around the corner. If you don’t reduce your rent expenses now, you might regret not saving money sooner.

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Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

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There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all. 

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.

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