Lifestyle
Uplift Your Brand Publicity through PR and Become one of Unstoppable Brand: Here’s How with Rhonda Swan
Every business needs a high conversion rate to lead the competition in a market. Are you one of those who eager to boost their brands?
Among other essential aspects, telling your brand story to the public is one of the necessary elements which leads you to create influence on the audience. Do you wonder how your story can be represented?
Your story can be represented in a few words – tagline. Audience love to have a quick, interactive and engaging way of communication & that’s why the front face of the business should be catchy. With proper strategies, you can increase the rate of online activities for boosting your brand presence.
Rhonda Swan, the well-known figure in the world of digital marketing, knows how unstable the path is towards boosting the brand to its limits. Let’s see what she believes about the relationship between PR and brand-boosting.
In an interview with Forbes, Rhonda told, how devastating it was to quit from the corporate world and starts helping the business holders to uplift their brands.
A fragment respecting Rhonda Swan
A company that encouraged and gave a helping hand to thousands of new businesses with creative strategies to build and boost the brand presence over the internet is no other but Unstoppable Branding Agency by Rhonda Swans. It’s more or less 18 years now that she is giving opportunities to entrepreneurs since she left her job at the Fortune 100 Company just to accomplish her mission.
Now a question may rises in your mind, what really has Rhonda Swan did in 18 years?
Creation of Unstoppable Branding Agency gave her ticket to her personal and financial freedom to practice her craft and to have a world tour meanwhile looking after her daughter and struggling to assist entrepreneurs who want to boost sales and their brands name by sharing positive energy in the environment. But what is Rhonda up to nowadays?
Rhonda Swan, as a CEO and Founder of Unstoppable Branding Agency, has developed result-proven strategies about digital marketing.
Here are the top strategies used by Rhonda Swan to best present your brand to your consumers.
Target Marketing
When you are in a business, you don’t just sell products, you sell the brand. That’s why people trust brands, not the products. Promotion and dominancy of your brand are all dependent on its PR, which must attract the consumer to buy your goods.
And because it’s considered the most challenging task to encroach other brands, only through PR, it becomes possible to invade the market with your brand. Through targeting the audience, communication can be much more comfortable. PR confirms that the targeted audience actually knows about the brand. Getting in touch with the targeted means it’s easier to be dominant in the market than others.
In the supervision of Rhonda Swan, your brand will be focused to get in touch with the concerned audience as nothing is more influential than it. The Unstoppable Branding Agency will ensure that the PR efforts in target marketing rapidly escalate the conversions and influence.
Positioning Your Brand
The PR is for allocating your business in a specific category and perform a role more productive than marketing. PR can get strengthened by:
- Verbal Evidence: Trust is the main factor in PR which cannot be ignored, through the social media plate forms like Facebook, Twitter etc. are the primary streamline sources that can create an engagement in between the brand and the customers.
- Customer testimonials: People share their experience with those who are not in your targeted audience. So, a good experience can create a buzz in your brand reputation.
- Editorial advertisement: Leaflets are mostly used for advertising your brand into locals which is a strong strategy for marketing.
The key to consider what Rhonda believes is to increase your favorable mentions about the brand because it has more impact than an advertisement.
Live video Streaming
A picture speaks louder than words, and this actually is very beneficial when it comes to the brand advertisement. People love to be attracted, and the video is far much better than the blog content. Indulge video ads for brand promotion and create engagement among the audience. To be more productive, practice the best methodologies to grab the attention of the audience through the video content that appeals to them the most.
Decide your story
If you want your customers to never forget about your brand, there is no other way than to tell them a story they will always remember. A story which should be full of charismatic, appealing, captivating and delightful sentences will win the spectators at their first glimpse. To design such a story, the motion of suspense in viewership is supposed to be mastered.
Getting in touch with Public Relation specialist like Rhonda, you can get a quick start for a successful business in the market.
Lifestyle
The Breakroom Reset: Small Changes That Improve the Workday
The office breakroom is a space that’s often neglected and can sometimes feel more like an afterthought than a key feature of the workplace. This is unfortunate, especially since employees typically visit the breakroom to rest and recuperate before finishing their shift. Considering its intended function, the breakroom should be viewed as one of the most important spaces in the entire office.
Having a welcoming and rejuvenating breakroom can promote social interaction, enhance workplace culture, and reduce stress. Employees who feel restored after visiting the breakroom are more likely to feel happy at work and be more productive the rest of the day. If your workplace breakroom leaves a lot to be desired, here are some small changes you can make to totally reset it.
Small Breakroom Changes That Improve the Workday
Unless your breakroom is in shambles and needs major reconstruction, you don’t have to spend a fortune on it to make it more inviting. In many cases, small and simple changes can make a big impact on the overall vibe of any space.
Whether you’re working with a limited budget or limited space, there are still plenty of things you can do to reset your boring breakroom. Here are some small breakroom changes that can improve the workday and give you maximum bang for your buck.
Convenient Hydration Options
Employees need to stay hydrated to keep their health and energy levels high. Unfortunately, many employees are chronically dehydrated because they don’t have access to tasty beverages at work. This doesn’t necessarily mean you have to install a soda machine in the breakroom. Giving workers unlimited access to sugary drinks could backfire in the long run by contributing to illnesses and increased sick days.
Instead of offering sugary beverages (that can actually contribute to dehydration in the long run), make it easier for your employees to stay hydrated with pure water. Providing a filtered office drinking water system is one of the best ways to encourage optimal hydration. Most employees will appreciate the clean, tasty alternative to standard office tap water.
Comfy Seating
When was the last time you took a look at the seating arrangements in your breakroom? If it’s been a while, take a walk over there and give it a good look. Is there sufficient space for multiple employees to sit at the same time? Are the seats comfortable and rearrangeable so employees can interact with others or achieve greater privacy as desired? If not, you might benefit from a breakroom seating reset.
Seating arrangements in breakrooms should be both comfortable and flexible. You might want to bring in some modular furniture because it’s easy to move and rearrange as needed. For maximum versatility, seating arrangements should include a mix of traditional breakroom chairs and tables, lounge chairs, and even bean bags. Making the space as open as possible will also help it look more roomy and inviting.
Nutritious Snack Options
Most employers don’t provide full meals for their employees. It’s perfectly reasonable to expect workers to make their own lunch or dinner arrangements. However, if you want to support your employees’ energy levels, keep healthy snacks in your breakroom. Nutritious snacks can enhance employee performance throughout the day, so workers find it easier to get more done.
Instead of investing in chips, candy bars, and other sugary sweets, opt for snack options that won’t cause sugar spikes and inevitable crashes. Some great options include trail mixes, protein bars, fresh fruit, popcorn, and veggie trays. Instant oatmeal cups can also be a convenient source of energy for those who don’t have time to grab breakfast before heading to work. You might want to send out an employee survey to see what types of healthy snacks your workers prefer.
Optimal Lighting
Did you know that poor lighting can negatively impact your employees’ psychological and emotional well-being? Improving workplace lighting (including in the breakroom) can make a huge difference in worker morale and energy levels. Warm white light may be a great choice for the breakroom because it creates a soothing, calm atmosphere. Cool white light might be a better fit for conference rooms and cubicle areas because it enhances focus and energy.
Of course, natural light is arguably the best option for the office whenever it’s available. If your breakroom has windows, try to keep the shades open during working hours. That way, employees can experience the mood- and health-boosting benefits of natural light exposure.
Entertainment Options
Some office managers and CEOs mistakenly think that a breakroom should be boring to serve its purpose well. However, the terms “boring” and “relaxing” are not synonymous. Employees may find a boring breakroom to be surprisingly non-restorative. On the flip side, a room equipped for entertainment can be very relaxing and rejuvenating.
To make your breakroom a more enjoyable place to spend time, you might want to install a corner television. That way, workers can watch their favorite sitcom while they relax. You might also keep a few card or board games stocked in a cupboard for employees who prefer to interact in fun ways during their lunch breaks.
Reset Your Breakroom Today
Your employee breakroom can reveal a lot about your overall workplace environment. If it’s not lit well, or if it’s boring and unwelcoming, workers are more likely to feel underappreciated and discontented. The good news is that you don’t have to sink a lot of money or effort into resetting your breakroom and getting a fresh start. Use these simple tips to revamp your breakroom and make it a place where workers can go to feel truly cared for and relaxed.
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