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Uplift Your Brand Publicity through PR and Become one of Unstoppable Brand: Here’s How with Rhonda Swan




Every business needs a high conversion rate to lead the competition in a market. Are you one of those who eager to boost their brands?

Among other essential aspects, telling your brand story to the public is one of the necessary elements which leads you to create influence on the audience. Do you wonder how your story can be represented?

Your story can be represented in a few words – tagline. Audience love to have a quick, interactive and engaging way of communication & that’s why the front face of the business should be catchy. With proper strategies, you can increase the rate of online activities for boosting your brand presence.

Rhonda Swan, the well-known figure in the world of digital marketing, knows how unstable the path is towards boosting the brand to its limits. Let’s see what she believes about the relationship between PR and brand-boosting.

In an interview with Forbes, Rhonda told, how devastating it was to quit from the corporate world and starts helping the business holders to uplift their brands.

A fragment respecting Rhonda Swan

A company that encouraged and gave a helping hand to thousands of new businesses with creative strategies to build and boost the brand presence over the internet is no other but Unstoppable Branding Agency by Rhonda Swans. It’s more or less 18 years now that she is giving opportunities to entrepreneurs since she left her job at the Fortune 100 Company just to accomplish her mission.

Now a question may rises in your mind, what really has Rhonda Swan did in 18 years?

Creation of Unstoppable Branding Agency gave her ticket to her personal and financial freedom to practice her craft and to have a world tour meanwhile looking after her daughter and struggling to assist entrepreneurs who want to boost sales and their brands name by sharing positive energy in the environment. But what is Rhonda up to nowadays?

Rhonda Swan, as a CEO and Founder of Unstoppable Branding Agency, has developed result-proven strategies about digital marketing.

Here are the top strategies used by Rhonda Swan to best present your brand to your consumers.

Target Marketing 

When you are in a business, you don’t just sell products, you sell the brand. That’s why people trust brands, not the products. Promotion and dominancy of your brand are all dependent on its PR, which must attract the consumer to buy your goods.

And because it’s considered the most challenging task to encroach other brands, only through PR, it becomes possible to invade the market with your brand. Through targeting the audience, communication can be much more comfortable. PR confirms that the targeted audience actually knows about the brand. Getting in touch with the targeted means it’s easier to be dominant in the market than others.

In the supervision of Rhonda Swan, your brand will be focused to get in touch with the concerned audience as nothing is more influential than it. The Unstoppable Branding Agency will ensure that the PR efforts in target marketing rapidly escalate the conversions and influence.

Positioning Your Brand

The PR is for allocating your business in a specific category and perform a role more productive than marketing. PR can get strengthened by:

  1. Verbal Evidence: Trust is the main factor in PR which cannot be ignored, through the social media plate forms like Facebook, Twitter etc. are the primary streamline sources that can create an engagement in between the brand and the customers.
  2. Customer testimonials: People share their experience with those who are not in your targeted audience. So, a good experience can create a buzz in your brand reputation.
  3. Editorial advertisement: Leaflets are mostly used for advertising your brand into locals which is a strong strategy for marketing.

The key to consider what Rhonda believes is to increase your favorable mentions about the brand because it has more impact than an advertisement.

Live video Streaming

A picture speaks louder than words, and this actually is very beneficial when it comes to the brand advertisement. People love to be attracted, and the video is far much better than the blog content. Indulge video ads for brand promotion and create engagement among the audience. To be more productive, practice the best methodologies to grab the attention of the audience through the video content that appeals to them the most.

Decide your story 

If you want your customers to never forget about your brand, there is no other way than to tell them a story they will always remember. A story which should be full of charismatic, appealing, captivating and delightful sentences will win the spectators at their first glimpse. To design such a story, the motion of suspense in viewership is supposed to be mastered.

Getting in touch with Public Relation specialist like Rhonda, you can get a quick start for a successful business in the market.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Unlocking California’s Housing Gold: AB1033 and SB9 Offer New Avenues for Homeowners to Tap Equity




In the golden state of California, homeowners now have the opportunity to unlock a wellspring of home equity through two groundbreaking pieces of legislation: Assembly Bill 1033 (AB1033) and Senate Bill 9 (SB9). These laws are not only reshaping the real estate landscape, but also providing homeowners with innovative means to capitalize on their most valuable asset: their homes.

Governor Newsom recently signed AB1033 into law, marking a significant milestone in California’s housing evolution. This legislation enables owners of single-family homes in the state to not only build Accessory Dwelling Units (ADUs) in their yards, but also to subdivide their properties into two condominiums. “This game-changing move,” notes Matt Lucido, founder and CEO of Yardsworth, “permits homeowners to sell off the ADUs, effectively tapping into the value hidden within their yards for decades due to restrictive zoning laws.”

AB1033: The condominium option

The core feature of AB1033 is its allowance for homeowners to not only construct ADUs in their yards, but also subdivide their lots into separate units — each designated as a condominium. The revolutionary aspect of this is that homeowners can independently sell the ADU, presenting an innovative approach to utilizing home equity that deviates from traditional methods like selling and moving, or borrowing against one’s home with second mortgages or cash-out refinancing. These conventional avenues typically involve high interest rates and the potential for displacement from one’s neighborhood, making AB1033 a refreshing and much-needed alternative.

“Historically, there were only two ways for a homeowner to tap into the equity of their homes. One, by selling and moving, but that’s not a great option with today’s interest rates; or two, borrowing against their home with a second mortgage or cash-out refinance — which is also untenable with today’s interest rates,” Matt Lucido shares.

However, it’s crucial to recognize that AB1033 primarily benefits homeowners who already possess ADUs. For those seeking to sell a portion of their yard and access the opportunity without pre-existing ADUs, SB9 remains the best option. Additionally, AB1033’s full potential hinges on its implementation by local municipalities, which may vary across the state. This means that the extent to which homeowners can benefit from AB1033 depends on the discretion of local authorities.

SB9: A state-wide mandate

SB9 focuses primarily on allowing the subdivision of single-family lots into two separate units, and facilitates the construction of additional dwelling units. The essence of SB9 lies in its potential to expand housing options, while allowing homeowners to tap into the previously dormant value within their properties.

SB9’s provisions are designed to address some of the persistent challenges associated with housing in California. It permits the subdivision of single-family lots, creating opportunities for the construction of up to two additional units, whether in the form of ADUs, or even a new house or duplex. This not only encourages greater housing density, but also allows homeowners to maximize the use of their land, thereby capitalizing on their home equity without selling their homes or incurring high-interest mortgage debt.

Implementation challenges

While AB1033 and SB9 offer promising avenues for homeowners to tap into their property’s hidden value, several challenges and uncertainties must be considered in the implementation of these legislative measures.

AB1033, for example, has additional costs other than those associated with lot subdivision and construction. Homeowners opting for this route will also need to pay for legal counsel to establish a Homeowners Association (HOA) for the newly created two-unit condominium. Operating and maintaining such an association in the years to come adds complexity and expense to the overall expense, making AB1033 a potentially costly option compared to SB9.

Under SB9, the cost of subdividing a lot can range from $50,000 to $75,000. These expenses primarily arise from the need to create a new parcel map compliant with the Subdivision Map Act, city fees, and the involvement of consultants and surveyors. These costs can be prohibitively high for many homeowners, potentially limiting the accessibility of these opportunities. Companies like Yardsworth have stepped in to mitigate this challenge by covering all these fees and expenses for their SB9 clients, making it a more financially viable option.

Furthermore, AB1033 is not yet fully implemented, and its uniform application across California remains uncertain. Municipalities possess significant discretion when it comes to adopting and implementing the provisions of AB1033. Consequently, the extent to which homeowners can leverage this law may vary greatly depending on their location. In contrast, SB9 is a state-wide mandate, ensuring consistent implementation across all municipalities, making it a more dependable option for homeowners.

California’s housing crisis and unlocking home equity

“California homeowners are still sitting on near-record home equity,” Matt Lucido points out.  “The value of California homes has more than doubled in the last 10 years.”

The confluence of AB1033 and SB9 takes on added significance in light of California’s pressing housing crisis. Governor Newsom has persistently underscored the state’s need for 3.5 million new homes by 2025. These legislative measures, AB1033 and SB9, represent significant steps toward addressing this crisis. They offer pathways to unlock the latent potential within California’s housing market. They provide homeowners with innovative ways to access their home equity without the need to sell their homes, a practice often linked with gentrification-related displacement.

One of the central challenges in California has been the spiraling cost of homeownership. Today’s 20-year-high interest rates only make buying a home (or selling, moving, and rebuying) more expensive. As a result, homeowners are staying put in their homes, with no viable way of accessing their home equity. It is essential to find ways to access this wealth without resorting to high-interest borrowing, such as Home Equity Lines of Credit (HELOC), with rates as high as 10 percent or more. This is where AB1033 and SB9 emerge as compelling alternatives. These laws facilitate homeowners in staying in their homes and neighborhoods while selling a portion of their property, thus allowing them to access their home equity without incurring considerable financial burdens.

The new California laws AB1033 and SB9 offer innovative solutions to unlock home equity for homeowners in the state. By permitting the subdivision of single-family lots and the construction of ADUs that can be sold independently, these legislations allow homeowners to tap into the dormant value within their properties. This not only provides a pathway to access much-needed funds without displacement, but also encourages housing density to help alleviate California’s crisis. However, potential barriers like municipal discretion over AB1033 implementation and high subdivision costs associated with SB9 must be addressed to ensure these laws fully deliver on their promise.

Overall, AB1033 and SB9 represent promising steps in the right direction to empower homeowners, stimulate housing growth, and inject liquidity into the state’s housing market. While uncertainties remain, their passage indicates California’s commitment to pursuing creative approaches that benefit both homeowners and the broader community.

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